David Abecassis
YOU?
Author Swipe
View article: Convergence of TV and Digital Platforms: Increased Innovation and Competition for Advertisers’ Budgets
Convergence of TV and Digital Platforms: Increased Innovation and Competition for Advertisers’ Budgets Open
This paper explores recent dynamics in the advertising market and uses case studies to demonstrate the increasing convergence between TV and digital advertising in terms of technologies, audiences, data and products, with a focus on the US…
View article: Seismic Behavior and Design of Wall–EDD–Frame Systems
Seismic Behavior and Design of Wall–EDD–Frame Systems Open
Walls and frames have different deflection lines and, depending on the seismic mass they support, may often poses different natural periods. In many cases, wall-frame structures present an advantageous behavior. In these structures the wal…