Debadrita Panda
YOU?
Author Swipe
View article: Does career salience influence the link between self-efficacy and task accomplishment in dual-career women? An empirical investigation through dyadic cohesion and flexible work options
Does career salience influence the link between self-efficacy and task accomplishment in dual-career women? An empirical investigation through dyadic cohesion and flexible work options Open
This research investigates the complex career dynamics of dual-career women, focusing on the interrelationships among self-efficacy, career salience, and task accomplishment. The study examines these relationships while considering dyadic …
View article: Modularity for circular economy: Four circularity pathways for industrial firms
Modularity for circular economy: Four circularity pathways for industrial firms Open
Transitioning toward improved circularity is a complex challenge for industrial firms, where modularity is emerging as a promising strategic approach. Although modularity has been acknowledged in prior circularity research, the current und…
View article: On the Right Path to Circularity or Running Around in Circles? A Fresh Perspective on Circular Business Model Barriers
On the Right Path to Circularity or Running Around in Circles? A Fresh Perspective on Circular Business Model Barriers Open
The literature on circular business models (CBMs) has generated barrier categories and taxonomies but provides an incomplete understanding of how firms develop and scale CBMs in practice. We challenge prior literature by relating barriers …
View article: Industrial circular ecosystem entrant: examining small firms
Industrial circular ecosystem entrant: examining small firms Open
Purpose This study serves a dual purpose. First, it aims to explore the phase-wise progression that small and medium-sized enterprises (SMEs) and startups must undertake to become successful ecosystem partners, supporting large industrial …
View article: Gamifying sustainability with self-efficacy: motivating green behaviours in large industrial firms
Gamifying sustainability with self-efficacy: motivating green behaviours in large industrial firms Open
Purpose This paper aims to capture the challenges faced by large industrial firms in implementing employee green behaviour. It uses the gamification-based Octalysis framework for identifying motivational drives and entwins it to self-effic…
View article: Spatial Attention-Enhanced EEG Analysis for Profiling Consumer Choices
Spatial Attention-Enhanced EEG Analysis for Profiling Consumer Choices Open
Over the years, research in neuroscience-driven marketing has progressively delved into the conscious and subconscious behaviors of consumers. Existing Electroencephalography (EEG)-based studies related to consumer preferences toward produ…
View article: An <scp>EEG</scp>‐based neuro‐recommendation system for improving consumer purchase experience
An <span>EEG</span>‐based neuro‐recommendation system for improving consumer purchase experience Open
The aperture between the marketing domain and the electroencephalography (EEG)‐based brain–computer interface (BCI) has been achieved with the inception of neuromarketing. This domain helps access the hidden information of the preferences …
View article: BoPMLPIP: Application of Classification Techniques to Explore the Impact of PIP among BoPs
BoPMLPIP: Application of Classification Techniques to Explore the Impact of PIP among BoPs Open
This study tries to gain insight into the effect of demographic and psychological variables on the Bottom of the Pyramid (BoP) consumers for making Packaging Influenced Purchase (PIP) decisions by focusing on two specific consumer behaviou…
View article: BoPCOVIPIP: Capturing the Dynamics of Marketing Mix Among Bottom of Pyramid Consumers during COVID-19
BoPCOVIPIP: Capturing the Dynamics of Marketing Mix Among Bottom of Pyramid Consumers during COVID-19 Open
The behaviour of consumers mostly follows the guidelines derived from marketing theories and models. But under some unavoidable circumstances, the consumers show a complete deviation compared to their existing consumption pattern, purchase…
View article: Multi Criteria Decision Making based Approach to Assist Marketers for Targeting BoPs Regarding Packaging Influenced Purchase during Covid-19
Multi Criteria Decision Making based Approach to Assist Marketers for Targeting BoPs Regarding Packaging Influenced Purchase during Covid-19 Open
This study has a novel approach to capture the attitude of Bottom of the Pyramid (BoP) consumers towards Packaging Influenced Purchase (PIP) during the Covid-19 crisis. Over the years, BoPs consumers have established themselves as an emerg…
View article: Packaging-influenced-purchase decision segment the bottom of the pyramid consumer marketplace? Evidence from West Bengal, India
Packaging-influenced-purchase decision segment the bottom of the pyramid consumer marketplace? Evidence from West Bengal, India Open
This study explores whether consumer segments can be formed by the Bottom of the Pyramid (BoP) consumers based on their perception towards various packaging attributes while making Packaging Influenced Purchase decisions (PIP) for buying F…