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View article: Perceived Value and Adoption Intention for 5G Services in India
Perceived Value and Adoption Intention for 5G Services in India Open
Acknowledgment of the significance of environmental factors in technology adoption is widespread. However, empirical investigations into how environmental awareness influences the interconnection between perceived value and adoption intent…
View article: Perception of Gen Z Customers towards Chatbots as Service Agents
Perception of Gen Z Customers towards Chatbots as Service Agents Open
Rapid advancement in Artificial Intelligence (AI) has transformed the dynamics of interaction between organizations and consumers. The rapid emergence and adoption of AI chatbots have ushered in a new era of convenient and efficient custom…
View article: Impact of User Satisfaction With E-Government Services on Continuance Use Intention and Citizen Trust Using TAM-ISSM Framework
Impact of User Satisfaction With E-Government Services on Continuance Use Intention and Citizen Trust Using TAM-ISSM Framework Open
Aim/Purpose: This study investigates the drivers of user satisfaction in e-government services and its influence on continued use intention and citizen trust in government. It employs the integration of the Technology Acceptance Model (TAM…
View article: Tourism & Hospitality Students’ Perception towards the Use of Robots in Service Organizations: A Qualitative study in India
Tourism & Hospitality Students’ Perception towards the Use of Robots in Service Organizations: A Qualitative study in India Open
The study examined tourism and hospitality (T&H) students’ perception of the use of service robots in organizations. Using purposive sampling, 80 students of T&H programs were interviewed online, and data was analyzed through thematic anal…
View article: Trends and Future Prospects in MOOC Researches: A Systematic Literature Review 2013–2020
Trends and Future Prospects in MOOC Researches: A Systematic Literature Review 2013–2020 Open
Advent of internet has a revolutionary impact on every sector of economy and so is with the education sector, which has witnessed the evolution of online education through scalable educational technology, namely, Massive Open Online Course…
View article: DIMENSIONS OF A MEMORABLE FOOD AND RESTAURANT EXPERIENCE IN MOUNTAINOUS DESTINATIONS: AN INTERPRETIVE STRUCTURAL MODELING APPROACH
DIMENSIONS OF A MEMORABLE FOOD AND RESTAURANT EXPERIENCE IN MOUNTAINOUS DESTINATIONS: AN INTERPRETIVE STRUCTURAL MODELING APPROACH Open
The present study attempts to determine the factors of memorable food and restaurant experience (MFRE) and model the interrelationships among them using interpretive structural modeling (ISM) in the mountainous destination. Variables of MF…
View article: Residents’ Attitudes toward Tourism Development and Impacts in Koti‑Kanasar, Indroli, Pattyur Tourism Circuit of Uttarakhand State, India
Residents’ Attitudes toward Tourism Development and Impacts in Koti‑Kanasar, Indroli, Pattyur Tourism Circuit of Uttarakhand State, India Open
Indian Himalaya is characterized by tourism potential which provides good opportunity for economic development in long run. Considering vast potential for tourism development, Koti -Kanasar, Indroli, Pattyur circuit of Uttarakhand has been…
View article: Residents’ Attitudes toward Tourism Development and Impacts in Koti -Kanasar, Indroli, Pattyur Tourism Circuit ofUttarakhand State, India
Residents’ Attitudes toward Tourism Development and Impacts in Koti -Kanasar, Indroli, Pattyur Tourism Circuit ofUttarakhand State, India Open
"Indian Himalaya is characterized by tourism potential which provides good opportunity for economic development in long run. Considering vast potential for tourism development, Koti -Kanasar, Indroli, Pattyur circuit of Uttarakhand has bee…
View article: TOURISTS’ SATISFACTION AT TRIJUGINARAYAN,INDIA: AN IMPORTANCE-PERFORMANCE ANALYSIS
TOURISTS’ SATISFACTION AT TRIJUGINARAYAN,INDIA: AN IMPORTANCE-PERFORMANCE ANALYSIS Open
Satisfaction is an excellent predictor of tourist behaviour as it influences the choice of destination, consumption of products and services, the decision to return and maintain lasting relationships. This paper analyzes the level of touri…
View article: Balanced Scorecard Usage and Performance of Hotels: A Study from the Tourist State of Uttarakhand, India
Balanced Scorecard Usage and Performance of Hotels: A Study from the Tourist State of Uttarakhand, India Open
Tourism is a major driver of economic growth and livelihood promotion in the Uttarakhand state of India. The contribution of tourism to the state gross domestic product (GDP) and employment generation is significant. The expansion of touri…
View article: Tourists' satisfaction at Trijuginarayan: An emerging spiritual and adventure tourist destination in Garhwal Himalaya India
Tourists' satisfaction at Trijuginarayan: An emerging spiritual and adventure tourist destination in Garhwal Himalaya India Open
Tourists' satisfaction has been acknowledged as one of the most important elements of competitive advantage and formulating effective destination management strategies because it is a reliable standard to evaluate performance of tangible a…