Diego Rinallo
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Alpine Textile Heritage Open
Alpine Textile Heritage: An Overview is a comprehensive exploration of the rich textile history, traditions, and innovations in the Alpine region, addressing the fragmented knowledge across local, regional, and national levels. Published b…
View article: Researching the sacred: a conversation with Samuelson Appau, Russ Belk and Diego Rinallo
Researching the sacred: a conversation with Samuelson Appau, Russ Belk and Diego Rinallo Open
Purpose Once the domain of theologians, sociologists and (religion) anthropologists, we have seen more recently how consumer researchers have enriched the study of spirituality and religion. Researching the sacred can be fraught with chall…
View article: Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory
Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory Open
During a roundtable discussion at the 2022 GENMAC Conference, a group of researchers specializing in religiosity and spiritual consumption, using examples from their own fieldwork, reflected on how (i) researchers’ subject positioning—incl…
View article: Theorizing consumption and markets in the context of religion: A commentary section on Appau’s (2021) ‘divine economic system’
Theorizing consumption and markets in the context of religion: A commentary section on Appau’s (2021) ‘divine economic system’ Open
This commentary section presents a dialogical discussion on Appau’s (2021) ‘Toward a divine economic system’, an article in which he explores religious exchanges in the context of a Pentecostal Church in Ghana and proposes ‘the divine econ…
Reclaiming the witch: Processes and heroic outcomes of consumer mythopoesis Open
Although previous research has investigated consumer mythopoesis (consumers’ identity work using marketplace myths), little is known about its enactment involving ambiguous myths. Here, we investigate the myth of the witch (predominantly d…
Crossing wires: short-circuiting marketing theory Open
In the popular imagination sex sells. Yet, marketing theory has relatively little to say about sexuality per se. Drawing on Žižek’s metaphor of critical theory as ‘short-circuiting’ the dominant discourse, we conceptualise marketing as a f…
Heritage storytelling, community empowerment and sustainable development Open
In many disciplines, storytelling has gained recognition as a powerful tool for sharing wisdom, stimulating empathy, transmitting knowledge and persuading audiences about promotional messages. With the emergence of the worldwide web first,…
The marketing and consumption of spirituality and religion Open
Since its inception, the Journal of Management, Spirituality & Religion (JMSR) has published cutting-edge research on management, leadership, business ethics, human resources, and organizational be...