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View article: Social Media Marketing dan Online Customer Review Terhadap Brand Attitude dan Dampaknya pada Purchase Intention pada Product Smartphone
Social Media Marketing dan Online Customer Review Terhadap Brand Attitude dan Dampaknya pada Purchase Intention pada Product Smartphone Open
This study aims to examine and analyze the influence of social media marketing and online customer reviews on brand attitude, and their impact on purchase intention for the OPPO Find N5 Fold product. This research employs a quantitative ap…
View article: The Dynamics of Digital Capabilities: Antecedents, Consequences, and Research Agenda
The Dynamics of Digital Capabilities: Antecedents, Consequences, and Research Agenda Open
Understanding the complex nature of digital capabilities (DCs) is crucial in today's rapidly evolving environment. Organisations must actively adapt to the fast-paced digital landscape as moving away from operating in stable or slow-changi…
View article: Ekstensifikasi Usaha Pengrajin Gerabah Melalui Diversifikasi, Pemasaran Digital , dan Ekspor Produk
Ekstensifikasi Usaha Pengrajin Gerabah Melalui Diversifikasi, Pemasaran Digital , dan Ekspor Produk Open
Desa Mlaten, Mojokerto, merupakan pusat kerajinan gerabah yang memiliki potensi besar sebagai komoditas unggulan ekonomi lokal. Namun, produk yang dihasilkan masih terbatas, terutama berupa cobek, dengan pemasaran yang terbatas di Jawa Tim…
View article: Implementation of Power BI for Dashboard Visualization on Brand Product Sales Dataset Adidas in the United States from Kaggle
Implementation of Power BI for Dashboard Visualization on Brand Product Sales Dataset Adidas in the United States from Kaggle Open
This article describes the implementation of Power BI to create an interactive dashboard based on a dataset of Adidas product sales in the United States from Kaggle. Power BI processes sales data to provide deep insights into sales trends,…
View article: Bridging Green Economy and Islamic Tourism: A Delphi-ANP Approach to Sustainable Competitive Advantage in Indonesia
Bridging Green Economy and Islamic Tourism: A Delphi-ANP Approach to Sustainable Competitive Advantage in Indonesia Open
View article: The effect of Visual Aesthetic and Endorser Type on Attitude Toward Advertising, Attitude Toward Product, and Purchase Intention Vegan Food
The effect of Visual Aesthetic and Endorser Type on Attitude Toward Advertising, Attitude Toward Product, and Purchase Intention Vegan Food Open
Objective: The COVID-19 pandemic has encouraged people to adopt healthier lifestyles, yet available information remains scarce. Marketers often utilize advertising to educate the public, but ads must be engaging to capture attention. There…
View article: The Antecedents and Influence of Attitude on Switching Intention towards Halal Cosmetics
The Antecedents and Influence of Attitude on Switching Intention towards Halal Cosmetics Open
The use of halal products such as cosmetics is an obligation for Muslims, so switching to using halal cosmetics is also an obligation. This has contributed to the growth of halal market globally, and further attract more studies to be inve…
View article: PEKALONGAN MSMEs PREPARE PRODUCTS TO PENETRATE THE HALAL MARKET AND ECOSYSTEM
PEKALONGAN MSMEs PREPARE PRODUCTS TO PENETRATE THE HALAL MARKET AND ECOSYSTEM Open
The low marketing literacy of MSMEs in Kaliombo Village, Pekalongan Regency, has resulted in low marketing activities such as packaging, product branding, and digital marketing. Apart from that, the literacy of MSME actors in the Village r…
View article: PEMBERDAYAAN SOSIAL EKONOMI MASYARAKAT MELALUI PEMANFAATAN TEKNOLOGI DAN SERTIFIKASI HALAL MENUJU RE-LAUNCHING DESA AGROWISATA DI BESUR, SEKARAN, LAMONGAN
PEMBERDAYAAN SOSIAL EKONOMI MASYARAKAT MELALUI PEMANFAATAN TEKNOLOGI DAN SERTIFIKASI HALAL MENUJU RE-LAUNCHING DESA AGROWISATA DI BESUR, SEKARAN, LAMONGAN Open
Keterbatasan Kemampuan Teknologi dan rendahnya pemahaman sertifikasi halal anggota kelompok POKDARWIS membuat Agrowisata Halal Desa Besur belum dapat bangkit pasca pandemi. Oleh karenanya, dibutuhkan oemberdayaan masyarakat pada aspek sosi…
View article: The Relationship of Online Brand Community, Value Creation Practices, Brand Trust, and Brand Loyalty
The Relationship of Online Brand Community, Value Creation Practices, Brand Trust, and Brand Loyalty Open
Objective: Companies are realizing the potential of the online brand community to increase consumer relationships. Online Brand community keeps customers using the company's products through all community activities. This study investigate…
View article: RAISING COMMUNITY AWARENESS OF HALAL PRODUCT CONSUMPTION AND HALAL LIFESTYLE: A TRIPLE HELIX MODEL
RAISING COMMUNITY AWARENESS OF HALAL PRODUCT CONSUMPTION AND HALAL LIFESTYLE: A TRIPLE HELIX MODEL Open
This study formulates a triple helix model for increasing community awareness of halal product consumption and lifestyle. It is essential to increase halal awareness not only as a form of religious obedience but also to provide consumers p…
View article: SUSTAINABLE PURCHASING DECISIONS FOR HALAL COSMETICS IN INDONESIA
SUSTAINABLE PURCHASING DECISIONS FOR HALAL COSMETICS IN INDONESIA Open
Halal cosmetics have become a sustainable industry, particularly in Muslim countries such as Indonesia.This study analyses factors influencing consumer purchasing decisions for halal cosmetics in Indonesia through two samples: millennials …
View article: EXPLORATION OF MINDFUL LEARNING SYSTEMS IN MEDICAL EDUCATION IN THE COVID-19 PANDEMIC ERA
EXPLORATION OF MINDFUL LEARNING SYSTEMS IN MEDICAL EDUCATION IN THE COVID-19 PANDEMIC ERA Open
The COVID-19 pandemic has caused changes in various areas of life, including higher education. Medical higher education has a big challenge in the era of the COVID-19 pandemic, because it has limitations in achieving the target of graduate…
View article: FOMO related consumer behaviour in marketing context: A systematic literature review
FOMO related consumer behaviour in marketing context: A systematic literature review Open
The number of studies on the fear of missing out (FOMO) has increased with the increasing variety of phenomena discussed. However, researchers observe that not many studies in the marketing context explore this FOMO condition in depth. The…
View article: PENGARUH SERVICE QUALITY, PERCEIVED VALUE, TRUST, CUSTOMER SATISFACTION TERHADAP LOYALTY DI PATUNA TOUR & TRAVEL
PENGARUH SERVICE QUALITY, PERCEIVED VALUE, TRUST, CUSTOMER SATISFACTION TERHADAP LOYALTY DI PATUNA TOUR & TRAVEL Open
This study examines the effect of service quality, perceived value, trust, and customer satisfaction on loyalty in Patuna Tour & Travel. The data analysis technique used in this study uses a partial least square. The sample used was 360 in…
View article: PENGEMBANGAN SOCIO ENTREPRENEURSHIP DAN INTRAPRENEURSHIP DALAM MENDUKUNG TERBENTUKNYA EKO-WISATA DI DESA SUGIHWARAS, KABUPATEN NGANJUK
PENGEMBANGAN SOCIO ENTREPRENEURSHIP DAN INTRAPRENEURSHIP DALAM MENDUKUNG TERBENTUKNYA EKO-WISATA DI DESA SUGIHWARAS, KABUPATEN NGANJUK Open
Program pengabdian masyarakat ini bertujuan untuk mengembangkan kemampuan socio entrepreneurship dan intrapreneurship Kelompok Karang Taruna di Desa Sugihwaras, Kabupaten Nganjuk dalam mendukung terbentuknya Ekowisata. Pada program ini, Ke…
View article: Rural Tourism Sustainable Business Performance: Dynamic Capability Perspective
Rural Tourism Sustainable Business Performance: Dynamic Capability Perspective Open
Currently, Indonesia has a product portfolio of promising tourist destinations, especially rural tourism which has good potential in the future.Therefore, it is important for tourism managers to develop sustainable tourism in terms of perf…
View article: DETERMINAN LOYALITAS WISATAWAN PADA WISATA BAHARI
DETERMINAN LOYALITAS WISATAWAN PADA WISATA BAHARI Open
Faktor yang menimbulkan loyalitas wisatawan penting untuk diketahui oleh pengelola layanan tempat wisata, sehingga pengelola harus mampu memberikan nilai tambah bagi wisatawan, seperti menyediakan pengalaman yang berkesan dan menyenangkan …
View article: The effect of perceived value by the tourists toward electronic word of mouth activity: the moderating role of conspicuous tendency
The effect of perceived value by the tourists toward electronic word of mouth activity: the moderating role of conspicuous tendency Open
Managers of tourist destinations are currently trying to offer attractions and attractive destination resources to be visited by tourists. However, very few managers of tourist destinations, especially adventure tourism who pay attention t…
View article: Dynamic Capability of Private Universities: The Role of Middle Managers
Dynamic Capability of Private Universities: The Role of Middle Managers Open
Achieving the quality of tertiary institutions as part of continuous quality improvement, the role of managers, especially at the middle level manager in business processes in higher education becomes very crucial in orchestrating the dyna…
View article: PENGARUH PRAKTIK SOCIAL NETWORKING, KEPERCAYAAN MEREK DAN LOYALITAS MEREK PADA KOMUNITAS MEREK ONLINE
PENGARUH PRAKTIK SOCIAL NETWORKING, KEPERCAYAAN MEREK DAN LOYALITAS MEREK PADA KOMUNITAS MEREK ONLINE Open
The devolepment of internet made the brand community move to online activities by using a social media chat group platform. This study aims to examine the relationship between social networking and brand trust on brand loyalty in online br…
View article: Effect of country of origin image, product knowledge, brand familiarity to purchase intention Korean cosmetics with information seeking as a mediator variable: Indonesian women’s perspective
Effect of country of origin image, product knowledge, brand familiarity to purchase intention Korean cosmetics with information seeking as a mediator variable: Indonesian women’s perspective Open
The purpose of this research is to analyze the influence of country of origin image, product knowledge, brand familiarity on purchase intention with information seeking as the mediation variable with Etude House cosmetic product as the obj…
View article: The Influence of Website Trust on Recommendation Adoption and Word-of-Mouth Communication: Study on TripAdvisor Website
The Influence of Website Trust on Recommendation Adoption and Word-of-Mouth Communication: Study on TripAdvisor Website Open
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