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View article: The Antecedents and Influence of Attitude on Switching Intention towards Halal Cosmetics
The Antecedents and Influence of Attitude on Switching Intention towards Halal Cosmetics Open
The use of halal products such as cosmetics is an obligation for Muslims, so switching to using halal cosmetics is also an obligation. This has contributed to the growth of halal market globally, and further attract more studies to be inve…
View article: PEKALONGAN MSMEs PREPARE PRODUCTS TO PENETRATE THE HALAL MARKET AND ECOSYSTEM
PEKALONGAN MSMEs PREPARE PRODUCTS TO PENETRATE THE HALAL MARKET AND ECOSYSTEM Open
The low marketing literacy of MSMEs in Kaliombo Village, Pekalongan Regency, has resulted in low marketing activities such as packaging, product branding, and digital marketing. Apart from that, the literacy of MSME actors in the Village r…
View article: The Relationship of Online Brand Community, Value Creation Practices, Brand Trust, and Brand Loyalty
The Relationship of Online Brand Community, Value Creation Practices, Brand Trust, and Brand Loyalty Open
Objective: Companies are realizing the potential of the online brand community to increase consumer relationships. Online Brand community keeps customers using the company's products through all community activities. This study investigate…