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Meningkatkan Daya Saing Melalui Pemasaran Online Bagi Usaha Makanan Rajanya Jajanan Koenyaheun Bandung Open
Koenyaheun is a small business in Bandung that sells food that has been established since 2010. Initial observation results indicate a need for online marketing assistance for this business. During the community service activities, several…
Analisis Berkunjung Kembali pada Kebun Binatang Bandung dari Perspektif Harga Tiket dan Kelengkapan Satwa Open
This study aims to analyze the effect of ticket price and animal completeness on the decision to revisit Bandung Zoo. Involving 400 respondents from Bandung City, this study uses a quantitative approach through multiple linear regression a…
Website Quality and Social Media Influencers as Key Drivers of Online Purchase Intention in Thanksinsomnia Open
Analyzing online purchase intention in Thanksinsomnia Indonesia is crucial as it provides critical insights into consumer behavior in an increasingly digital environment. Online purchase intention reflects a consumer’s likelihood to make a…
Exploring the Impact of Social Media on Entrepreneurial Branding: Small and Medium Enterprises in Lembang, Indonesia Open
This study aims to analyze the impact of social media on entrepreneurial branding in the Lembang area, West Bandung, focusing on 10 (ten) business units that use social media platforms to build their brand image. In today’s digital era, so…
THE INFLUENCE OF STORYTELLING MARKETING AND CONSUMER EMOTION ON REPURCHASE INTENTION (Survey of Grabid TikTok Followers) Open
This study aims to obtain an overview and influence of storytelling marketing and consumer emotion on repurchase intention (Survey of TikTok Grabid Followers). This study uses descriptive and verification methods with a quantitative approa…
Behavior in Using Video Streaming Technology: Facilitating Conditions and Habits Open
The research was motivated by the phenomenon of active Twitch users in Indonesia, both as streamers and viewers, which had decreased from the previous few years. When compared to neighboring countries such as China, Japan and Korea, Indone…
Impact of Panic Purchases on Unplanning Purchases in Retail Store Open
The study investigates the impact of panic buying on unplanned purchases at retail stores. Employing a quantitative approach with explanatory research, 210 respondents were surveyed to explore the relationship between panic purchases (inde…
ANALISIS KEPUASAN KONSUMEN TERHADAP LAYANAN DAN PRODUK BEBERAPA UMKM DI KOTA MEDAN Open
This study aims to analyze consumer satisfaction with services and products at Hijabsunshine.co, Yasin Water Depot, 90 degree coffee and penyet chicken safa marwa. data was collected through interviews and distributing questionnaires to 30…
Improving student entrepreneurship and life skills through project-based learning models of organic fertilizer Open
This research aims to realize the implementation increase enterpreunership and lifeskill of the students by kascing organic waste as experiment method experiment technic in subject Evaluation and Conservation of Farm Resource Geography Edu…
Improving student entrepreneurship and life skills through project-based learning models of organic fertilizer Open
This research aims to realize the implementation increase enterpreunership and lifeskill of the students by kascing organic waste as experiment method experiment technic in subject Evaluation and Conservation of Farm Resource Geography Edu…
STRATEGI PENGEMBANGAN USAHA OUTER SCARF “DESIRE & CO” CIMAHI Open
This study was conducted on an online business in Cimahi called Desire & Co, which sells outer scarves with various motifs that can be selected or ordered according to the desired motif. Observation results show that there are several prob…
E–RECOVERY SERVICE QUALITY TERHADAP E-LOYALTY PELANGGAN GOFOOD BANDUNG Open
It is necessary to know the application of E-Recovery Service Quality to understand E-Loyalty for Gojek customers, GoFood Features. Loyal customers or regular customers, will make the business continue to survive because loyal customers fe…
Strategy of online motorcycle taxi drivers' survival post-COVID-19 pandemic in Medan Selayang District, Medan, Indonesia Open
The purpose of this article is to find out the survival strategy of online motorcycle taxi drivers after the COVID-19 pandemic in Medan Selayang District, Medan City, and North Sumatra. The population in this study are all online motorcycl…
Strategy of online motorcycle taxi drivers’ survival post-COVID-19 pandemic in Medan Selayang District, Medan, Indonesia Open
The purpose of this article is to find out the survival strategy of online motorcycle taxi drivers after the COVID-19 pandemic in Medan Selayang District, Medan City, and North Sumatra. The population in this study are all online motorcycl…
reasons why prospective students choose a university, the cost of education or the quality of lecturers? Open
To analyze the effect of education costs and the quality of lecturers on student decisions to choose universities. Methods: A descriptive research design study was used. This involved 388 students (148 male, 240 female) from ten faculties …
Local Tourists' Assessment of the Elements of Tourism Development in Medan Open
A b s t r a c tThis study was to analyzed the assessment of local tourists on the elements of tourism development in Medan. This research is descriptive research with the sampling technique used Accidental Sampling. Samples were 354 respon…
Employee attitude towards communication effectiveness at state-owned enterprises in Indonesia Open
The key to the success of an organization is communication. Good communication is the communication that results in a common opinion among the perpetrators. Effective communication is important in organizations because it will make the org…
Creating Student Loyalty Through the Value of Context-Based Customer Education Open
Objective: The objective of this research is to find out how the Covid-19 pandemic forces the learning process at all levels of education including higher education to be carried out online, where face-to-face meetings are not allowed. How…
Employee attitude towards communication effectiveness at state-owned enterprises in Indonesia Open
The key to the success of an organization is communication. Good communication is the communication that results in a common opinion among the perpetrators. Effective communication is important in organizations because it will make the org…
Fashion Involvement and Impulse Buying on Online-Based Fashion Consumers Open
This study aimed to describe the fashion involvement and impulse buying of Zalora consumers in Indonesia.The research method used is an explanatory survey method with a total sample of 100 visitors to the Zalora.co.id website.The data anal…
Strategi Pengembangan Produk Kerupuk Opak Minang Yolanda Open
This activity was carried out on SMEs producing snacks from sweet potatoes, namely opaque located in Medan under the name UD. Opak Minang Yolanda. Based on the observations, several problems were found, namely the texture is too fragile so…
THE COLLEGE SELECTION BASED ON THE EDUCATION COST, UNIVERSITY IMAGE AND LECTURER QUALITY Open
The purpose of this paper is to analyze the effect of education cost, university image and quality of lecturers on student decisions to choose a college. To achieve the proposed goals, a model is applied that reflects the effect of educati…
THE DECISION OF CHOOSING A UNIVERSITY: THE IMPACT OF EDUCATION COSTS Open
A Student Decision on Choosing a University: Impact of Education Costs. This study aims to analyze the effect of the cost of education on students' decisions to continue their studies in tertiary institutions. This study uses a quantitativ…
PERCEIVED RISK AND SECURITY IN CREATING ONLINE PURCHASING DECISION AT MARKETPLACE IN INDONESIA Open
Pembelian online telah menjadi tren saat ini. Banyak faktor yang memengaruhinya, termasuk persepsi risiko dan keamanan yang diterima konsumen saat berbelanja online . Tujuan artikel ini adalah untuk menganalisis pengaruh risiko dan keamana…
Pengaruh Dosis Alam Terhadap Persepsi Nilai dan Loyalitas Pelanggan Kedai Kopi Era New Normal Live Open
This study aims to test the dose of nature (manicured gardens, fountains, and trendy entertainment) as a green design in the coffee shop on the perception of value that will ultimately determine the level of loyalty for customers in the di…
Membangun Organizational Citizenship Behavior pada Karyawan Perbankan Syariah di Indonesia Open
The development of Islamic Commercial Banks (ICB) in Indonesia is quite rapid, but the performance of Islamic banks is not optimal when compared to conventional banks. One of the advantages of Islamic banks is that employees have the same …
The Workload and Organizational Commitment to Job Satisfaction Open
One of the employee performances is influenced by job satisfaction. Job satisfaction is achieved if the work produces the desired results. This article analyzes the effect of workload and organizational commitment on employee job satisfact…
The manufacturing company performance Open
This study aims to determine the effect of internationalization and funding decisions on the performance of manufacturing companies in the last 5 (five) years from 2014-2018 registered in Kompas 100. This study uses a descriptive quantitat…
Competitive Advantages of Lazada Indonesia Open
Lazada Indonesia's competitive advantage as a marketplace in Indonesia is determined in this article. Internal and external factors were identified to analyze the SWOT and the strategies implemented by Lazada. In-depth interviews, observat…