Dmitry Brychkov
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View article: Perfectly imperfect and muddling through for sustainable futures
Perfectly imperfect and muddling through for sustainable futures Open
Purpose To combat climate change, protect biodiversity, maintain water quality, facilitate a just transition for workers and engage citizens and communities, a diversity of stakeholders across multiple levels work together and collaborate …
View article: Correction to: A systemic framework of energy efficiency in schools: experiences from six European countries
Correction to: A systemic framework of energy efficiency in schools: experiences from six European countries Open
The original version of the article does not contain information about the funding of the research. The text below can be added to the existing text in relation to funding. ENERGE is an Interreg North-West Europe (NWE) project, co-funded b…
View article: Coming and Going in Loops: Participatory Modelling of a System with All its Complexity
Coming and Going in Loops: Participatory Modelling of a System with All its Complexity Open
Social marketing is currently involved in pursuing several important theoretical and methodological goals pertaining to wide-scale behavior change. The lack of complex system understanding via highly participatory processes and feedback lo…
View article: Stakeholder analysis in a systems setting
Stakeholder analysis in a systems setting Open
This chapter presents the application of systems thinking to analyse stakeholders in a systems setting to go beyond the usual stakeholder tools and descriptive insights. Using classic stakeholder theory augmented with macromarketing and sy…
View article: Systems Social Marketing and Macro-Social Marketing: A Systematic Review
Systems Social Marketing and Macro-Social Marketing: A Systematic Review Open
Background: The adoption of systems thinking within social marketing is illustrated by the emerging literature relating to systems social marketing and macro-social marketing. Systems social marketing and macro-social marketing signal a sh…
View article: Expansion and augmentation of social marketing theory and practice with systems science and mechanism, action, structure (MAS) theory to explore dynamic complexity and leverage points pertinent to the Galway cycling system
Expansion and augmentation of social marketing theory and practice with systems science and mechanism, action, structure (MAS) theory to explore dynamic complexity and leverage points pertinent to the Galway cycling system Open
Social marketing is confronted by serious challenges of both endogenous and exogenous character. If these challenges are not properly addressed, social marketing risks entering into a deep, intrinsic and ontological crisis. The crux of thi…
View article: Healthcare worker flu vaccination research and strategy: A summary report October 2017
Healthcare worker flu vaccination research and strategy: A summary report October 2017 Open
This study focused on the complex problem of flu vaccination. It aimed to develop and deliver an improved\nunderstanding of the forces and dynamics of flu vaccination from a ‘hospital systems’ perspective. In\nessence, a ‘hospital system’ …