Dragana Gašević
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View article: The application of SCONET scale in the research of consumer ethnocentrism in Serbia
The application of SCONET scale in the research of consumer ethnocentrism in Serbia Open
The study investigates whether SCONET is a reliable and one-factor scale that can be applied to measure consumer ethnocentrism (CE) in the context of the Serbian market. Additionally, the study investigates whether there is a connection be…
View article: Conservatism, consumer ethnocentrism, variety seeking, consumer cosmopolitanism, and cultural intelligence as determinants of purchasing foreign luxury brands
Conservatism, consumer ethnocentrism, variety seeking, consumer cosmopolitanism, and cultural intelligence as determinants of purchasing foreign luxury brands Open
Geopolitical tensions caused by the war in Ukraine, the migrant crisis, and economic instability are strengthening nationalist sentiments. Conservatism and consumer ethnocentrism are cohesive factors during crises, based on the principle t…
View article: The importance of Instagram as a digital communication medium in tourism and hotel industry
The importance of Instagram as a digital communication medium in tourism and hotel industry Open
The digital revolution has led to significant transformations when it comes to the ways companies communicate with their target markets. In addition to traditional media, digital channels and social networks are increasingly used as commun…
View article: Travel intentions in pandemic circumstances – the case of Balkan tourists
Travel intentions in pandemic circumstances – the case of Balkan tourists Open
Examination of tourist behaviour during and after the crisis is of great importance for understanding and coping with the harmful effects of the crisis. The study aims to discover the impact of perceived risks, health status, and travel ex…
View article: Effects of Consumer Ethnocentrism, Cosmopolitanism and Cultural Intelligence on the Acceptance of Foreign Brands
Effects of Consumer Ethnocentrism, Cosmopolitanism and Cultural Intelligence on the Acceptance of Foreign Brands Open
Globalization of the market has diminished the importance of national borders, so that an increasing number of companies are internationalizing their business. It is very important that the company’s management investigates the characteris…
View article: Factors Affecting Consumers' Intention to Buy Foreign Brands - An Empirical Survey in Serbia
Factors Affecting Consumers' Intention to Buy Foreign Brands - An Empirical Survey in Serbia Open
Research question: The purpose of this paper is to analyze the factors that influence consumers' intentions when buying foreign brands, and then the purchase itself. Motivation: The business environment is experiencing an extensive change …
View article: Factors affecting the frequency of consumption of domestic and foreign fast food brands
Factors affecting the frequency of consumption of domestic and foreign fast food brands Open
The rapid pace of life in recent years has led to an increase in the consumption of fast-food in all age and social groups, and in this regard to an increase in the number of newly opened fast-food restaurants. Previously conducted researc…
View article: The impact of service quality in retail trade facilities on customer loyalty
The impact of service quality in retail trade facilities on customer loyalty Open
In recent decades, the concept of "quality of retail services" has occupied a significant place in the literature on marketing services. In the retail industry there is strong competition given the large number of businesses operating in t…
View article: POTROŠAČKI ETNOCENTRIZAM
POTROŠAČKI ETNOCENTRIZAM Open
Prilikom donošenja odluke o kupovni na ponašanje potrošača često utiču i njihovietnocentrični stavovi. U kojoj meri se ostvaruje taj uticaj zavisi od kuture i istorijepojedinih naroda, ekonomske situacije u konkretnoj zemlji, otvorenosti p…
View article: The influence of consumer lifestyle in the Republic of Serbia on consumer ethnocentrism
The influence of consumer lifestyle in the Republic of Serbia on consumer ethnocentrism Open
Consumer behavior is determined by a number of factors. One of them is ethnocentric tendencies. Ethnocentric consumers are those who prefer to buy domestic products rather than products of foreign origin. As not all consumers are equally e…
View article: Quality of services aimed at achieving customer satisfaction
Quality of services aimed at achieving customer satisfaction Open
This paper deals with the analysis of tourism market and the manner in which the quality of provided service determines the level of tourist satisfaction. The main objective of this paper is to emphasize the significance of quality managem…
View article: Quality of services aimed at achieving customer satisfaction
Quality of services aimed at achieving customer satisfaction Open
This paper deals with the analysis of tourism market and the manner in which the quality of provided service determines the level of tourist satisfaction. The main objective of this paper is to emphasize the significance of quality managem…
View article: The influence of consumer lifestyle in the Republic of Serbia on consumer ethnocentrism
The influence of consumer lifestyle in the Republic of Serbia on consumer ethnocentrism Open
Consumer behavior is determined by a number of factors. One of them is ethnocentric tendencies. Ethnocentric consumers are those who prefer to buy domestic products rather than products of foreign origin. As not all consumers are equally e…
View article: Analysis of the effects of demographic variables and characteristics of the Facebook social network on purchasing
Analysis of the effects of demographic variables and characteristics of the Facebook social network on purchasing Open
The aim of the paper is to analyze the effect of demographic features and Facebook usage characteristics on making a purchase. In this regard, descriptive statistics measures, reliability analysis, independent sample t-tests, one-factor an…
View article: Analysis of the effects of demographic variables and characteristics of the Facebook social network on purchasing
Analysis of the effects of demographic variables and characteristics of the Facebook social network on purchasing Open
The aim of the paper is to analyze the effect of demographic features and Facebook usage characteristics on making a purchase. In this regard, descriptive statistics measures, reliability analysis, independent sample t-tests, one-factor an…
View article: Efficient marketing channels as prerequisite for competitiveness in the Serbian gas boiler market
Efficient marketing channels as prerequisite for competitiveness in the Serbian gas boiler market Open
In the last ten years, the Serbian gas boiler market has been intensively developing. Along with the increase in demand, the number of present brands increased, as well as the number of distributors who were engaged in the placement of pro…
View article: Efficient marketing channels as prerequisite for competitiveness in the Serbian gas boiler market
Efficient marketing channels as prerequisite for competitiveness in the Serbian gas boiler market Open
In the last ten years, the Serbian gas boiler market has been intensively developing. Along with the increase in demand, the number of present brands increased, as well as the number of distributors who were engaged in the placement of pro…
View article: An analysis of mobile phone services quality elements in the Republic of Serbia
An analysis of mobile phone services quality elements in the Republic of Serbia Open
In modern business conditions, characterized by vast turbulence, uncertainty and dynamics and the survival, growth and development of companies is conditioned by focusing on ensuring a high level of service quality. It is considered that a…
View article: An analysis of mobile phone services quality elements in the Republic of Serbia
An analysis of mobile phone services quality elements in the Republic of Serbia Open
In modern business conditions, characterized by vast turbulence, uncertainty and dynamics and the survival, growth and development of companies is conditioned by focusing on ensuring a high level of service quality. It is considered that a…
View article: Key Factors Determining the Ethnocentric Tendencies of Consumers in Serbia
Key Factors Determining the Ethnocentric Tendencies of Consumers in Serbia Open
Ethnocentric behaviour of consumers is related to the attitude and intentions of consumers when deciding upon purchasing a product, i.e., it is such a kind of behaviour which implies giving priority to purchasing domestic rather than forei…
View article: Survey of attitudes on the end-use efficiency of promotional activities of producers styrofoam
Survey of attitudes on the end-use efficiency of promotional activities of producers styrofoam Open
More energy prices, on the one hand, and the increasing use of insulating materials in the construction industry, on the other hand, contributed to intensifying competition in the business market. In order to attract and retain a greater n…
View article: Applying factor analysis in the consumer ethnocentrism research
Applying factor analysis in the consumer ethnocentrism research Open
Understanding consumer behavior at the current market moment is very important for all companies that strive for achieving competitive advantage. Due to a number of factors that determine their attitudes and intentions in the purchasing pr…
View article: Identification of Key Determinants of Satisfaction of Users of Electronic Banking Services
Identification of Key Determinants of Satisfaction of Users of Electronic Banking Services Open
Under the conditions of increased competition, imperatives for banking institutions are focusing on the provision of better quality services, meeting the needs of clients and adjusting to their specific demands, as these are the conditions…
View article: Franchising as a strategy for hotel chains expansion on a global level
Franchising as a strategy for hotel chains expansion on a global level Open
Franchising (franchise business model) has been successfully implemented by companies in the tourism industry for many years. Considering all its specific features, in particular characteristics that are related to the hotel industry, the …