Explanipedia

NEW PRODUCT DEVELOPMENT (NPD) IN GLOBALIZED MARKET Open

Dragan Ilić, Dragoljub Jovičić, Radivoj Prodanović · 2024

In the introduction of the paper has been clarified the meaning and content of the term new product development, then analyzed the relationship between globalization and product development, and how one influences the other. Furthermore, w…

The application of SCONET scale in the research of consumer ethnocentrism in Serbia Open

Dragana Gašević, Dragoljub Jovičić, Stefan Zdravković, Božidar Čakajac · 2024

The study investigates whether SCONET is a reliable and one-factor scale that can be applied to measure consumer ethnocentrism (CE) in the context of the Serbian market. Additionally, the study investigates whether there is a connection be…

The importance of Instagram as a digital communication medium in tourism and hotel industry Open

Dragana Gašević, Dragoljub Jovičić, Nataša Pavlović · 2023

The digital revolution has led to significant transformations when it comes to the ways companies communicate with their target markets. In addition to traditional media, digital channels and social networks are increasingly used as commun…

Green marketing as a determinant of competitive advantages in B2B markets Open

Dragoljub Jovičić, Dragan Ilić, Saša Raletić-Jotanović · 2022

Given the fact that in the professional literature on marketing, and especially in the segment of green (environmental) marketing, much more research is done and written about B2C markets, this paper is an attempt to explore procurement mo…

POTROŠAČKI ETNOCENTRIZAM Open

Dragana Gašević, Dragoljub Jovičić, Marijа Vranješ · 2019

Prilikom donošenja odluke o kupovni na ponašanje potrošača često utiču i njihovietnocentrični stavovi. U kojoj meri se ostvaruje taj uticaj zavisi od kuture i istorijepojedinih naroda, ekonomske situacije u konkretnoj zemlji, otvorenosti p…

Analysis of the effects of demographic variables and characteristics of the Facebook social network on purchasing Open

Marijа Vranješ, Dragoljub Jovičić, Dragana Gašević · 2019

The aim of the paper is to analyze the effect of demographic features and Facebook usage characteristics on making a purchase. In this regard, descriptive statistics measures, reliability analysis, independent sample t-tests, one-factor an…

Analysis of the effects of demographic variables and characteristics of the Facebook social network on purchasing Open

Marijа Vranješ, Dragoljub Jovičić, Dragana Gašević · 2019

The aim of the paper is to analyze the effect of demographic features and Facebook usage characteristics on making a purchase. In this regard, descriptive statistics measures, reliability analysis, independent sample t-tests, one-factor an…

Table of contents Open

R Jugas, Martin Vítek, Krunoslav Sedlar, Helena Škutková, Ernir Erlingsson , et al. · 2018

Efficient marketing channels as prerequisite for competitiveness in the Serbian gas boiler market Open

Dragoljub Jovičić, Marijа Vranješ, Dragana Gašević · 2018

In the last ten years, the Serbian gas boiler market has been intensively developing. Along with the increase in demand, the number of present brands increased, as well as the number of distributors who were engaged in the placement of pro…

Efficient marketing channels as prerequisite for competitiveness in the Serbian gas boiler market Open

Dragoljub Jovičić, Marijа Vranješ, Dragana Gašević · 2018

In the last ten years, the Serbian gas boiler market has been intensively developing. Along with the increase in demand, the number of present brands increased, as well as the number of distributors who were engaged in the placement of pro…

Survey of attitudes on the end-use efficiency of promotional activities of producers styrofoam Open

Dragoljub Jovičić, Marijа Vranješ, Dragana Gašević · 2017

More energy prices, on the one hand, and the increasing use of insulating materials in the construction industry, on the other hand, contributed to intensifying competition in the business market. In order to attract and retain a greater n…

Applying factor analysis in the consumer ethnocentrism research Open

Dragana Gašević, Dragoljub Jovičić, Dragana Tomašević, Marijа Vranješ · 2017

Understanding consumer behavior at the current market moment is very important for all companies that strive for achieving competitive advantage. Due to a number of factors that determine their attitudes and intentions in the purchasing pr…

Research of students' satisfaction with educational services in higher education by using questionnaire Open

Stankov Biljana, Dragoljub Jovičić, Sonja Marjanski-Lazić · 2016

The research problem concerns the role and importance of educational services as an instrument of marketing mix in the higher education institution for management, as well as the students' satisfaction with the quality of educational servi…

Evaluation of brand from the perspective of consumers Open

Marijа Vranješ, Dragoljub Jovičić, Dragana Drinić · 2016

Brand is extremely important intellectual property of a company. In order to attract new customers and keep as many existing ones, companies have to work continuously to improve the brand value, which ultimately leads to the market share, …

Gaining competitive advantage in the gas boilers market of Vojvodina through integrated marketing communications Open

Dragoljub Jovičić, Marijа Vranješ, Biljana Stankov · 2015

Since the appearance of marketing and implementation of marketing concept in practice, the importance of the marketing mix, through which organizations adapt their offer to targeted customer segments, was emphasized . Regardless of the fac…

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