Dražen Marić
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Electronic commerce patterns in Europe: Cluster analysis of online shopping intensity Open
Electronic shopping represents a key segment of the digital economy, changing consumer habits and becoming a significant driver of economic development. The development of digital technologies and increased connectivity have contributed to…
The mediating effect of artificial intelligence marketing strategy on the relationship between value co-creation and business performance of travel agencies Open
Purpose - This study delves into the relationship between value co-creation and business performance in travel agencies. Furthermore, the study examines the mediating role of artificial intelligence (AI) marketing strategies in travel agen…
DOES THE COMPLEXITY OF A TRAVEL WEBSITE AFFECT CONSUMERS' WILLINGNESS TO WRITE A RECOMMENDATION? Open
Paid promotions have become less significant for modern travelers due to the high risk involved in the decision-making process. Instead, non-commercial and limitless Internet recommendations (electronic word of mouth - eWOM) are considered…
The Impact of Digitalization on Sustainable Food Supply Chain Management Open
The food supply chain includes all activities from the transformation of inputs to the creation of the final product and its consumption, that is, all activities from the farm to the retail shelf. With the increase in complexity, actors in…
Generation Z Attitudes Towards Organic Food: A Review Open
The global food market is continuously undergoing rapid and complex changes, creating a dynamic environment that demands constant adjustments and responses. Thus, the food industry has been increasingly popular nowadays as a research topic…
The Role of Trust: The Cornerstone of Sharing Economy Services Open
Sharing economy services have taken a significant place in the economies of countries around the world in the past decade. The main questions that arose from the way this type of service is used concern the decision-making process by consu…
Understanding the determinants of continuous intention to use m-commerce: Application of the adapted UTAUT model Open
With the rise in mobile device use, m-commerce is becoming the preferred method for electronic transactions. Consequently, models explaining consumer behavior in technology adoption are evolving. Among these, the UTAUT model stands out as …
Analysis of Food Supply Chain Digitalization Opportunities in the Function of Sustainability of Food Placement in the Western Balkans Region Open
This paper aims to analyze and define incentives for the implementation of modern technology and digitalization of the Food Supply Chain (FSC) in the function of sustainability of the food retail sector of the Western Balkans (WB) region. …
Consumer ethnocentrism under the circumstances of the COVID-19 virus pandemic Open
Background: The new circumstances of life due to the proclamation of the COVID 19 virus pandemic have caused numerous changes both in general people's lives and in consumption. Purpose: The aim of this paper is to identify changes in the d…
The impact of online recommendations on tourist's decision-making during the COVID-19 pandemic Open
Electronic word-of-mouth recommendation system (eWOM) has been present since the emergence of the Internet, and it was preceded by the long-term use of the traditional recommendation system (WOM). Interaction between consumers can result i…
SLOW TOURISM CONSUMERS’ RECOMMENDATIONS Open
Tourism represents a sector in an economy within which consumers – tourists – readily share their personal impressions, thoughts, attitudes and experiences regarding a tourist offer. They do it through interpersonal communication, both fac…
Application of Mobile Banking as a New Model of Providing Services to Clients Open
The subject of this paper is to determine whether the application of mobile banking as a new model of service provision differs according to the socio-demographic characteristics of clients. The research was conducted on a sample of 500 re…
Cognitive Component of the Image of a Rural Tourism Destination as a Sustainable Development Potential Open
Sustainable tourism should maintain a high level of tourist satisfaction, so identifying components of tourism destination image plays an important role in destination management and marketing. This study aims to explore issues related to …