Ed Little
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View article: Attitudes towards advance care planning amongst community-based older people in England
Attitudes towards advance care planning amongst community-based older people in England Open
Background Advance care planning has been advocated as a way for people to have their wishes recorded and respected in relation to types of treatment and place of care. However, uptake in England remains low. Aims To examine the views of o…
View article: Drivers of client loyalty in the context of market and technological transformation
Drivers of client loyalty in the context of market and technological transformation Open
This study investigates the drivers of loyalty in the context of market and technological transformation. The focus is the client–marketing agency relationship. In an era of greater competitive intensity, greater pressure to demonstrate a …