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View article: Gendered Insights into Continuance Intention for Mobile Health Applications in Indonesia: A Post-Pandemic Study on Perceived Disease Threats and Self-Efficacy
Gendered Insights into Continuance Intention for Mobile Health Applications in Indonesia: A Post-Pandemic Study on Perceived Disease Threats and Self-Efficacy Open
The sustained use of mobile health applications (mHealth) in the post-pandemic era is increasingly relevant due to ongoing health concerns and perceived disease threats (PDT). This study addresses significant gaps in understanding how self…
View article: Revisiting non-fungible token (NFT) research trends: a bibliometric study and future research directions
Revisiting non-fungible token (NFT) research trends: a bibliometric study and future research directions Open
Non-fungible token (NFT) is a relatively new and developing trend in digital finance research that is fundamentally transforming the process of trading digital assets. The objective of this study is to present a concise overview and analys…
View article: Problems of Translating Cultural Vocabulary: A Case Study on The Translation of Indonesian Folktales
Problems of Translating Cultural Vocabulary: A Case Study on The Translation of Indonesian Folktales Open
This study investigates the translation strategies employed in rendering culturally-laden vocabulary from Indonesian into Japanese, focusing on the folktale “Bujang Sembilan: Legenda Danau Maninjau”. The objective is to identify the transl…
View article: Pengaruh E-Service Quality Terhadap Repurchase Intention Pada Aplikasi Mcdonald’s Dengan Costumer Trust Sebagai Intervening
Pengaruh E-Service Quality Terhadap Repurchase Intention Pada Aplikasi Mcdonald’s Dengan Costumer Trust Sebagai Intervening Open
Penelitian ini merupakan penelitian yang mengkaji hubungan sebab-akibat atau asosiatif kausal yang bertujuan untuk mengeksplorasi pengaruh antar variabel e-service quality terhadap repurchase intention pada aplikasi McDonald’s dengan costu…
View article: Pengaruh Social Media Marketing Melalui Aplikasi Twitter dan Weverse Terhadap Purchase Intention dan Brand Loyalty: Studi Kasus pada Pembelian Album Fisik Kpop Boygroup Treasure
Pengaruh Social Media Marketing Melalui Aplikasi Twitter dan Weverse Terhadap Purchase Intention dan Brand Loyalty: Studi Kasus pada Pembelian Album Fisik Kpop Boygroup Treasure Open
The K-Pop entertainment industry is experiencing fiercer competition due to the rapid development of the genre, which has been aided by technological advancements. Due to its large population, particularly among teens and young adults, Ind…
View article: Strategi Brand Portfolio Untuk Perusahaan Menengah: Studi Kasus Pada Lifestyle Brand
Strategi Brand Portfolio Untuk Perusahaan Menengah: Studi Kasus Pada Lifestyle Brand Open
The lifestyle brand industry is highly competitive, with many brands competing for consumer attention and loyalty. This study aims to: 1) understand the adoption of the company's existing brand management, and 2) determine the optimal numb…
View article: Pengaruh Green Marketing terhadap Purchase Intention Melalui Brand Image Sebagai Variabel Intervening
Pengaruh Green Marketing terhadap Purchase Intention Melalui Brand Image Sebagai Variabel Intervening Open
This study aims to determine the effect of Green Marketing on purchase intention of Ikea products through brand image as an intervening variable. This study used a quantitative method with the analytical technique used, namely Partial Leas…
View article: Pengaruh Kualitas Layanan dan Citra Perusahaan Terhadap Kepuasan Konsumen Serta Dampak pada Loyalitas Konsumen Aplikasi Pijar Sekolah: Studi pada SMK Kartika XIX -1
Pengaruh Kualitas Layanan dan Citra Perusahaan Terhadap Kepuasan Konsumen Serta Dampak pada Loyalitas Konsumen Aplikasi Pijar Sekolah: Studi pada SMK Kartika XIX -1 Open
The current development of Information Technology can result in many changes in elements of various fields, one of which is in the world of education. Technological developments in the world of education have experienced many changes in th…
View article: Faktor-faktor yang Mempengaruhi Impulse Buying Decision Pengguna Shopee Live
Faktor-faktor yang Mempengaruhi Impulse Buying Decision Pengguna Shopee Live Open
Live streaming shopping adalah salah satu jenis kegiatan berbelanja yang saat ini diminati oleh banyak orang dan dapat menyebabkan terjadinya fenomena impulse buying. Penelitian ini meneliti faktor-faktor yang mempengaruhi keputusan pembel…
View article: INFLUENCE OF THE QUALITY OF ELECTRONIC SERVICES (WEBSITE DESIGN, CUSTOMER SERVICE, SECURITY/PRIVACY, FULFILMENT) ON CUSTOMER SATISFACTION AND REPURCHASE INTEREST IN THE McDONALD'S APPLICATION
INFLUENCE OF THE QUALITY OF ELECTRONIC SERVICES (WEBSITE DESIGN, CUSTOMER SERVICE, SECURITY/PRIVACY, FULFILMENT) ON CUSTOMER SATISFACTION AND REPURCHASE INTEREST IN THE McDONALD'S APPLICATION Open
With increasingly rapid advances in technology, many companies are innovating in online sales to increase consumer convenience in ordering food. Currently, competition between companies is getting tighter, encouraging companies to continue…
View article: Faktor-Faktor Information Adoption Model terhadap Purchase Intention: Studi pada Media Sosial Tiktok Azarine Cosmetic
Faktor-Faktor Information Adoption Model terhadap Purchase Intention: Studi pada Media Sosial Tiktok Azarine Cosmetic Open
The development of the cosmetic industry in Indonesia has experienced rapid growth. This development has caused cosmetic brands in Indonesia to use marketing strategies to increase purchase intention. One of the ways used by cosmetic brand…
View article: PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN STRATEGI PEMASARAN TERHADAP KEPUASAN PELANGGAN PADA MIE GACOAN KARAWANG
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN STRATEGI PEMASARAN TERHADAP KEPUASAN PELANGGAN PADA MIE GACOAN KARAWANG Open
Mie Gacoan is one of the trademarks of spicy noodles in Indonesia. Mie Gacoan itself is a subsidiary of PT Pesta Pora Abadi which is engaged in food and beverage. Its rapid development has made Gacoan Noodles now have branches almost throu…
View article: Systematic Literature Review on Tourism Village in Indonesia
Systematic Literature Review on Tourism Village in Indonesia Open
Tourism villages, also known as "Desa Wisata" in Indonesia, are emerging as a form of tourism development that promotes local culture and heritage. These villages offer visitors a complete rural experience and contribute to the economic gr…
View article: Pengaruh Social Media Marketing dan Customer Online Review terhadap Keputusan Pembelian Somethinc
Pengaruh Social Media Marketing dan Customer Online Review terhadap Keputusan Pembelian Somethinc Open
Nowadays, the rise of local beauty brands is proof that the domestic beauty industry is growing and increasingly trusted by consumers. It is known from many local beauty brands that offer quality products at affordable prices. Somethinc is…
View article: PENGARUH BRAND IMAGE, PERSEPSI HARGA, DAN ELECTRONIC WORD OF MOUTH KEPADA KEPUTUSAN PEMBELIAN PRODUK MAD FOR MAKEUP DI BANDUNG
PENGARUH BRAND IMAGE, PERSEPSI HARGA, DAN ELECTRONIC WORD OF MOUTH KEPADA KEPUTUSAN PEMBELIAN PRODUK MAD FOR MAKEUP DI BANDUNG Open
Saat ini minat terhadap produk makeup sangat meningkat. Produk makeup lokal pun semakin berkembang dan banyak melaksanakan inovasi. Salah satu merek makeup lokal yaitu Mad For Makeup. Tujuan dari penelitian ini adalah untuk menganalisis ba…
View article: Promoting English Education Through Word-of-mouth: Case of Wall Street Bandung, Indonesia
Promoting English Education Through Word-of-mouth: Case of Wall Street Bandung, Indonesia Open
There are many requests for English education as a result of the significance of raising the standard of English communication education in each location. Because it is believed that learning the English language can help one communicate b…
View article: Knowledge as a mediator for innovativeness and risk-taking tolerance of female entrepreneurs in Indonesia
Knowledge as a mediator for innovativeness and risk-taking tolerance of female entrepreneurs in Indonesia Open
In the rapidly evolving small business environment of Indonesia, female entrepreneurs also play a crucial role. Information sharing and knowledge exchange are inseparable factors in the rapid growth of small and medium enterprises (SMEs), …
View article: Knowledge Management as Driver of Women’s Entrepreneurial Innovativeness
Knowledge Management as Driver of Women’s Entrepreneurial Innovativeness Open
The fastest-growing category of entrepreneurs globally is women, who have drawn the attention of many academics, particularly in recent years. The goal of this research is to assess the entrepreneurial traits of women business owners in Ba…
View article: The Effect of Social Media Marketing and Influencer Endorser on Purchase Intention
The Effect of Social Media Marketing and Influencer Endorser on Purchase Intention Open
With a large number of users and a high level of engagement, TikTok is an application that provides enormous opportunities in the business sector, especially in marketing activities. Influencer endorsers are an effective trend for business…
View article: Pengaruh Influencer Marketing dan Strategi Omni-Channel Terhadap Purchase Intention Konsumen pada Sociolla
Pengaruh Influencer Marketing dan Strategi Omni-Channel Terhadap Purchase Intention Konsumen pada Sociolla Open
Fenomena wabah pandemi COVID-19 serta terbatasnya mobilitas masyarakat Indonesia sudah menimbulkan pengurangan atas sosialisasi secara tatap muka pelaku usaha dalam melaksanakan roda ekonomi serta niaga yang berakibat tingkat minat konsums…
View article: The Effect of TikTok Social Media Marketing on Impulsive Purchases of Fashion Products in the Shopee Affiliate Campaign with Hedonic Shopping Motivation as the Intervening Variable
The Effect of TikTok Social Media Marketing on Impulsive Purchases of Fashion Products in the Shopee Affiliate Campaign with Hedonic Shopping Motivation as the Intervening Variable Open
Research was conducted to find out the effect of TikTok Social Media Marketing on Impulse Purchases of fashion products in Shopee Affiliate campaign with Hedonic Shopping Motivation as the intervening variable.The purpose of this research …
View article: PENGARUH SOCIAL MEDIA MARKETING YOUTUBE, INSTAGRAM, DAN TWITTER TERHADAP BRAND AWARENESS PADA GENERASI Z (Studi Kasus Pada Radio Play99ers 100FM Bandung)
PENGARUH SOCIAL MEDIA MARKETING YOUTUBE, INSTAGRAM, DAN TWITTER TERHADAP BRAND AWARENESS PADA GENERASI Z (Studi Kasus Pada Radio Play99ers 100FM Bandung) Open
Pengguna intenet mengalami peningkatan yang sangat pesat di Indonesia, salah satunya ialah generasi Z. Generasi ini melekat dengan social media dan perusahaan juga sudah banyak yang menggunakan social media menjadi salah satu media promosi…
View article: PENGARUH PERFORMANCE EXPECTATION, EFFORT EXPECTANCY, SOCIAL INFLUENCE, PERCEIVED RISK, PERCEIVED COST PADA MINAT MENGGUNAKAN MOBILE PAYMENT DI INDONESIA
PENGARUH PERFORMANCE EXPECTATION, EFFORT EXPECTANCY, SOCIAL INFLUENCE, PERCEIVED RISK, PERCEIVED COST PADA MINAT MENGGUNAKAN MOBILE PAYMENT DI INDONESIA Open
Perkembangan teknologi dan sistem informasi terus melahirkan berbagai innovasi, khususnya yang berkaitan dengan financial tehnology (fintech) dalam rangka memenuhi kebutuhan masyarakat, termasuk di bidang jasa sistem pembayaran. Indonesi m…
View article: Knowledge Management on Bandung MSMEs in the Digital Era
Knowledge Management on Bandung MSMEs in the Digital Era Open
In the present, many MSMEs (micro, small, and medium enterprises) are facing challenges in maintaining their businesses.The problem is, these MSME actors come from different backgrounds and knowledge, making it difficult to find qualified …
View article: Pemetaan Resiko Teknologi Informasi dengan Integrasi IT Balanced Scorecard dan NIST SP 800-34 Rev.1
Pemetaan Resiko Teknologi Informasi dengan Integrasi IT Balanced Scorecard dan NIST SP 800-34 Rev.1 Open
Resiko Teknologi Informasi (TI) di lingkungan pendidikan tinggi merupakan suatu kejadian yang potensial untuk mengganggu berjalannya proses bisnis. Masih banyak resiko-resiko TI yang belum terpetakan sehingga masih ada ketidakseimbangan da…
View article: Social Media Marketing, Electronic Word of Mouth, and its Effect on Purchase Decision Process on The Warunk Upnormal Consumer
Social Media Marketing, Electronic Word of Mouth, and its Effect on Purchase Decision Process on The Warunk Upnormal Consumer Open
There Warunk UpNormal uses a variety of promotional strategies, including through social media. Warung UpNormal target market is the millennial segment, which is the largest segment in Indonesia's current demographic structure. Therefore, …
View article: PENGARUH SOCIAL MEDIA MARKETING TERHADAP CUSTOMER ENGAGEMENT DAN LOYALITAS MEREK PADA AKUN INSTAGRAM TOKOPEDIA
PENGARUH SOCIAL MEDIA MARKETING TERHADAP CUSTOMER ENGAGEMENT DAN LOYALITAS MEREK PADA AKUN INSTAGRAM TOKOPEDIA Open
Purpose- The purpose of this study was to determine the effect of social media marketing on brand loyalty through customer engagement on Tokopedia's Instagram.Design/methodology/approach- This research uses quantitative methods and types o…
View article: The Influence of Hedonic Shopping Motives and Perceived Risk Towards Impulse Buying
The Influence of Hedonic Shopping Motives and Perceived Risk Towards Impulse Buying Open
Instagram is used as a means of business promotion. Marketing through Instagram is increasingly popular among business people, this is related to Instagram users who are increasingly growing. This research aims to determine the effect of h…
View article: The new trend for search engine optimization, tools and techniques
The new trend for search engine optimization, tools and techniques Open
Search Engines are used to search any information on the internet. The primary objective of any website owner is to list their website at the top of all the results in Search Engine Results Pages (SERPs). Search Engine Optimization …
View article: The Effect of Service Marketing Mix in Low Cost Airlines: A study of Scoot Airlines Indonesia
The Effect of Service Marketing Mix in Low Cost Airlines: A study of Scoot Airlines Indonesia Open