Elena Gurgu
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View article: The Role of IoT and Big Data Analytics in Driving Sustainable Management Transformation
The Role of IoT and Big Data Analytics in Driving Sustainable Management Transformation Open
In the digital age, emerging technologies such as the Internet of Things (IoT) and Big Data Analytics play a crucial role in driving the transformation of sustainable management. This article explores how these technologies can support org…
View article: CHALLENGES AND TRENDS REGARDING THE IMPLEMENTATION OF ICT SOLUTIONS IN THE MANAGEMENT OF CUSTOMER SERVICE DEPARTMENT, WITH CASE STUDY AT AS&ICT ROMANIA
CHALLENGES AND TRENDS REGARDING THE IMPLEMENTATION OF ICT SOLUTIONS IN THE MANAGEMENT OF CUSTOMER SERVICE DEPARTMENT, WITH CASE STUDY AT AS&ICT ROMANIA Open
The motivation for choosing the theme is primarily due to our passion for the ICT field. In this work, we first approached the study and analysis of the national and international ICT market from the last 5 years, then we will refer to the…
View article: TOURIST MАRKET IN THE CURRENT POST-PANDEMIC CONTEXT
TOURIST MАRKET IN THE CURRENT POST-PANDEMIC CONTEXT Open
The negаtive effects of the COVID -19 pаndemic on the tourist trаffic аnd the tourism sector hаve been felt globаlly, but to different extents, depending on the tourism regions аnd countries.
In Romаniа, the decreаse recorded in tourist t…
View article: THE IMPACT OF EMPLOYER BRANDING ON ORGANIZATIONAL PERFORMANCE: A COMPREHENSIVE ANALYSIS
THE IMPACT OF EMPLOYER BRANDING ON ORGANIZATIONAL PERFORMANCE: A COMPREHENSIVE ANALYSIS Open
This article investigates the relationship between employer branding and organisational performance, identifying the underlying mechanisms contributing to enhanced performance. Next, we analyse various aspects of employer branding, includi…
View article: Artificial Intelligence and the Evolution of Finance: Opportunities, Challenges and Ethical Considerations
Artificial Intelligence and the Evolution of Finance: Opportunities, Challenges and Ethical Considerations Open
The swift progression and widespread integration of Artificial Intelligence (AI) across numerous fields has been causing major shifts in conventional paradigms.One of the prime examples of such transformation is evident in the finance sect…
View article: INVESTIGATING HOW MANAGERIAL COMMUNICATION INFLUENCES EMPLOYEE MOTIVATION
INVESTIGATING HOW MANAGERIAL COMMUNICATION INFLUENCES EMPLOYEE MOTIVATION Open
This paper aims to research the motivation of human resources, with a case study at CONEREPET SA PLОIЕȘTI[1], a Romanian crude oil products transport company.In the first part of the work, we dealt with the theoretical aspect of environmen…
View article: QUALITY MANAGEMENT IN THE ROMANIAN PHARMACEUTICAL FIELD DURING THE COVID-19 PANDEMIC
QUALITY MANAGEMENT IN THE ROMANIAN PHARMACEUTICAL FIELD DURING THE COVID-19 PANDEMIC Open
Health services are very important, as in any economy, because the life of all mankind depends on them. Bearing in mind that the pharmacist is the first and last filter in the medical system, we believe that they have a decisive role in th…
View article: Forward
Forward Open
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View article: CREATIVITY AND INNOVATION IN PUBLIC RELATIONS, AS AN IMPORTANT TOOL IN ASSISTING MANAGERIAL DECISIONS
CREATIVITY AND INNOVATION IN PUBLIC RELATIONS, AS AN IMPORTANT TOOL IN ASSISTING MANAGERIAL DECISIONS Open
In this study, we write regarding creativity and innovation in public relations, of which it is evident that we need as a necessary means in supporting managerial judgments. For us, creativity in public relations can be a new way to achiev…
View article: USING BIG DATA IN BUSINESS MANAGEMENT
USING BIG DATA IN BUSINESS MANAGEMENT Open
Digitalization is fundamentally changing companies and other organizations, just as the business world has never seen before. Changes also take place on the financial and accounting side of a company. Future digital advancements are a nece…
View article: Talking About Big Data-Driven Smart Urban Economy at the 6th Edition of ICESBA International Conference on Sciences and Business Administration
Talking About Big Data-Driven Smart Urban Economy at the 6th Edition of ICESBA International Conference on Sciences and Business Administration Open
In this paper, we would like to make a brief presentation of the international academic event -the ICESBA 2021 conference, entitled Big Data-Driven Smart Urban Economy.The sixth ICESBA conference took place in Bucharest, on 26 and 27 Novem…
View article: Foreword No 2/2021
Foreword No 2/2021 Open
Globally, in June 2021, the World Bank improved its growth forecast for 2021 by 1.5 percentage points, to 5.6%, which means that the world economy will record the strongest growth in the last 80 years. However, the international financial …
View article: The Relationship between Eco-Innovation and Smart Working as Support for Sustainable Management
The Relationship between Eco-Innovation and Smart Working as Support for Sustainable Management Open
Nowadays, firms have to face challenging economical cirses, like the one caused by the COVID-19 pandemic, where volatility, uncertainty, complexity, and ambiguity are manifested. Strategic management is seen as one of the key approaches th…
View article: Applicability of the ethics management tools in Romanian academia
Applicability of the ethics management tools in Romanian academia Open
The paper shows that the management of ethics in the academic environment is the coordination of all elements related to the moral life of a university. The last decades have insistently imposed on public awareness the importance of taking…
View article: Woman political leadership in Romania versus other countries
Woman political leadership in Romania versus other countries Open
This paper explores the Romanian women influence as political leader over the Romanian economy. The whole research is based on global gender gap index for Romania analyzed on 2013-2018 period. The data was integrated in a linear regression…
View article: Neuromarketing for a better understanding of consumer needs and emotions
Neuromarketing for a better understanding of consumer needs and emotions Open
In this paper we are talking about the fact that marketing and publicity specialists have become aware of the limitations of traditional market research methods for decades, but only in recent years science has allowed the development of a…
View article: FOREWORD
FOREWORD Open
In their article called The New Economy Drivers and Disrupters Report. Tracking the Forces Threatening the World’s Hottest Economies published in Bloomberg Businessweek in October 29, 2019, authors Tom Orlik, Scott Johnson and Alex Tanzi s…
View article: Does the Convergence of the Blockchain, the Internet of Things and Artificial Intelligence Changing Our Lives, Education and the Known World of the Internet?! Some Changes and Perspectives for the International Economy
Does the Convergence of the Blockchain, the Internet of Things and Artificial Intelligence Changing Our Lives, Education and the Known World of the Internet?! Some Changes and Perspectives for the International Economy Open
Through this paper we try to answer the questions that come to our minds more and more often as the days are passing: Will our lives, education and the known world of the Internet change with this convergence of the blockchain, the Inter…
View article: The strategy of promoting and selling medicines on the Romanian market
The strategy of promoting and selling medicines on the Romanian market Open
For the purpose of writing this paper, I was motivated to choose this subject as it is a core part of the pharmaceutical companies' business strategy of promoting medicines. Regarding the importance of the research theme and the business e…
View article: PROVISIONS CONCERNING THE ORGANIZATION OF EVENTS FOR THE PROMOTION OF PRODUCTS ON PHARMACEUTICAL MARKET IN ROMANIA
PROVISIONS CONCERNING THE ORGANIZATION OF EVENTS FOR THE PROMOTION OF PRODUCTS ON PHARMACEUTICAL MARKET IN ROMANIA Open
For the purpose of writing this paper, we were motivated to choose this subject as it is a core part of the pharmaceutical companies' business strategy of promoting medicines. Regarding the importance of the research theme and the business…
View article: Social Responsibility of Firms and the Impact of Bio-Economy in Intelligent Use of Renewable Energy Source
Social Responsibility of Firms and the Impact of Bio-Economy in Intelligent Use of Renewable Energy Source Open
Through its whole set of activities related to the invention, development, production and use of biological products and processes, bio-economy contributes significantly to the economy and to the progress of society by improving the sustai…
View article: Foreword
Foreword Open
The global economy of mid-2019 is a fragile one and needs urgent cooperation, OECD analysts said in OECD Economic Outlook issued in May 2019. Trade and policy uncertainties could significantly harm the world economy during this year and wo…
View article: Determining Romania's Position in Europe According to the Optimized Global Food Security Index in 2018
Determining Romania's Position in Europe According to the Optimized Global Food Security Index in 2018 Open
This article aims to analyze how the Global Food Security Index (GFSI) has evolved across the European countries for the period 2012-2018. In this respect, we have taken as a starting point the Report of Global Food Security Index 2018 as …
View article: Foreword
Foreword Open
2019 begins with worrying prospects regarding certain realities of the world economy.The International Monetary Fund (IMF) announced at the end of January 2019 that it revised downwards the forecasts for world economic developments over th…
View article: Ethical Universities of Integrity and Ethics Management in the Romanian University Environment
Ethical Universities of Integrity and Ethics Management in the Romanian University Environment Open
The paper shows that, at the present moment, the University is an institution whose goals, valid for each of its members, include development and professional affirmation, the evolution of knowledge and research in the conditions of respec…
View article: Foreword
Foreword Open
According to the OECD Economic Outlook from the 21st of November 2018, the global expansion has peaked. Global GDP growth is projected to ease gradually from 3.7% in 2018, to around 3½ per cent in 2019 and 2020, broadly in line with underl…
View article: IMPLEMENTATION OF ETHICS MANAGEMENT NOWADAYS IN THE ROMANIAN UNIVERSITY ENVIRONMENT
IMPLEMENTATION OF ETHICS MANAGEMENT NOWADAYS IN THE ROMANIAN UNIVERSITY ENVIRONMENT Open
The paper shows that, at the present moment, the management of ethics in the academic environment is the coordination of all elements related to the moral life of a university. The last decades have insistently imposed on public awareness …
View article: Foreword
Foreword Open
A globally warning issued in September 2018 by the former president of the European Central Bank, Frenchman Jean-Claude Trichet says the world economy is exactly the way ahead of the economic crisis of 2008. He said that too many debts hav…
View article: Common Mistakes in Social Media. A Case Study on a Non-Profit Company
Common Mistakes in Social Media. A Case Study on a Non-Profit Company Open
This article is an idea about the new social media seen as a phenomenon of socializing on the Internet, specific to the last years. We believe that this phenomenon influences the daily activity of each person, carried out within the instit…