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View article: Tourist behavior after service robots
Tourist behavior after service robots Open
This is a conceptual review paper explains and discusses the role and potential of service robots in tourism and hospitality from the perspective of consumer behavior. The adoption and use of robots have increased rapidly in tourism and ho…
View article: The Influence of Introversion–Extroversion on Service Quality Dimensions: A Trait Activation Theory Study
The Influence of Introversion–Extroversion on Service Quality Dimensions: A Trait Activation Theory Study Open
Personality characteristics influence individuals’ perceptions, evaluations, and behaviors toward external stimuli. This study aims to investigate the influence of the extroversion–introversion personality characteristics of hospitality cu…
View article: Prelims
Prelims Open
Citation (2022), "Prelims", Okumus, F., Rasoolimanesh, S.M. and Jahani, S. (Ed.) Advanced Research Methods in Hospitality and Tourism, Emerald Publishing Limited, Bingley, pp. i-xvii. https://doi.org/10.1108/978-1-80117-550-020221014
View article: The Impact of Novelty Seeking on Intention to Visit a Country: The Mediating Role of Overall Cuisine Image
The Impact of Novelty Seeking on Intention to Visit a Country: The Mediating Role of Overall Cuisine Image Open
Participation in travel is continuously increasing throughout the world. Seeking novelty, particularly novel cuisine, is one of the motivating factors underlying travel. Image is one of the most important factors that affect intention to v…
View article: EVALUATION OF FEMVERTISING TREND WITH GENDER EQUALITY CULTURE
EVALUATION OF FEMVERTISING TREND WITH GENDER EQUALITY CULTURE Open
Today, it is seen that the gender roles imposed on women are emphasized in general advertisements. When social learning theory is examined, it is known that behaviors are learned through experience or modeling. Therefore, it is necessary t…
View article: Culture’s Influence on the Design and Delivery of the Marketing Mix Elements in Tourism and Hospitality
Culture’s Influence on the Design and Delivery of the Marketing Mix Elements in Tourism and Hospitality Open
This review study presents intercultural research findings relating to elements or aspects of the marketing mix (7Ps) in tourism and hospitality. The study aims to present a comprehensive and compact document on almost all cultural variabl…
View article: Digital Destination Matching: Practices, Priorities and Predictions
Digital Destination Matching: Practices, Priorities and Predictions Open
Over the past three years, travel agents, enterprises and destinations have switched almost entirely from traditional to digital marketing methods, relying strongly on search engines and social media. They consider these methods as faster,…
View article: Transformation of tourism and hospitality customers’ perception of risk and customers’ needs for control
Transformation of tourism and hospitality customers’ perception of risk and customers’ needs for control Open
Although tourism and hospitality have transformed to be much safer activities compared with the past with the developments in transportation and information technologies, they still involve many risks. This review paper explains and discus…
View article: SERVICE RECOVERY PARADOX IN RESTRAINT CULTURES: AN IMPLEMENTATION IN TOURISM SECTOR
SERVICE RECOVERY PARADOX IN RESTRAINT CULTURES: AN IMPLEMENTATION IN TOURISM SECTOR Open
The features of services that distinguish them from tangible goods, increase the likelihood of failures in the delivery of them during service encounters. Although the service businesses make an effort to provide full service to increase t…
View article: RELATIONSHIP MARKETING AND THE ROLE AND POTENTIAL OF E-MAIL FOR TRAYEL AGENCIES OPERATINGIN THE TURKISH DOMESTIC TOURISM MARKET
RELATIONSHIP MARKETING AND THE ROLE AND POTENTIAL OF E-MAIL FOR TRAYEL AGENCIES OPERATINGIN THE TURKISH DOMESTIC TOURISM MARKET Open
Bu makalede bir ilişkisel pazarlama unsuru olan elektronik postanın Türkiye iç turizm pazarında müşteriler ile ilişkilerin oluşturulmasında ve geliştirilmesindeki rolü araştırılmaktadır. Makalede, hizmetlerin ve özellikle turizm hizmetleri…
View article: A ZERO-SUM GAME: CUSTOMERS’ SWITCHING BEHAVIOR IN THE TURKISH GSM MARKET - A NEUROMARKETING ANALYSIS
A ZERO-SUM GAME: CUSTOMERS’ SWITCHING BEHAVIOR IN THE TURKISH GSM MARKET - A NEUROMARKETING ANALYSIS Open
This study aims to measure the emotional responses of existing customers to their GSM operators after exposed to the other GSM operators’ sales promotion campaigns aimed at attracting new customers. The study also aims to measure customers…
View article: The Influence of Employee Attractiveness on Service Recovery Paradox: Facial Recognition and Eye Tracker Analyses
The Influence of Employee Attractiveness on Service Recovery Paradox: Facial Recognition and Eye Tracker Analyses Open
This study aims to explore the influence of employee attractiveness on service recovery paradox by using Eye Tracker and Facial Recognition Software. Based on two service recovery scenarios an experiment was carried out with the participat…
View article: The Influence of Critical Success Factors on B2B Sales Performance and the Mediating Role of Social Intelligence
The Influence of Critical Success Factors on B2B Sales Performance and the Mediating Role of Social Intelligence Open
In this study; the characteristics of sales representatives related to their sales performance such as learning orientation, customer orientation, intrinsic motivation, hardworking and technical expertise were defined as “Critical Success …
View article: Perceptual Image of Conflict-ridden Destinations: An EEG and Eye Tracker Analysis
Perceptual Image of Conflict-ridden Destinations: An EEG and Eye Tracker Analysis Open
This study aims to investigate the perceived images of Eastern and Southeastern Anatolia regions in Turkey.These regions offer many opportunities in terms of history and culture, nature and food tourism.Using EEG and Eye Tracker devices, t…
View article: DEPRESSION AND TURNOVER INTENTION AMONG HOTEL EMPLOYEES
DEPRESSION AND TURNOVER INTENTION AMONG HOTEL EMPLOYEES Open
This study explores depression and turnover intentionsof employees in the Turkish hospitality industry. A survey with 104 hotel employees in Bodrum, Turkey has been carried out. The findings suggest depressed hotel employees have a higher …