Eric Gonu
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Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana Open
Web 2.0 networks have provoked a revolution in the last years due to their capacity to modify human relationships, particularly in business contexts. Social capital, as a crucial intangible asset embedded in Web 2.0 networks, can be extrem…
View article: Effect of supplier appraisal on firm performance in Ghana: Views of employees of selected manufacturing firms
Effect of supplier appraisal on firm performance in Ghana: Views of employees of selected manufacturing firms Open
In Ghana, recent financial sector clean-ups and reforms have impacted the operations of several corporations in the business-to-business market. Coupled with this, several issues have been reported concerning procurement practises in the p…
Service innovation practices and customer loyalty in the telecommunication industry Open
The study sought to assess differences in innovation practices in the telecommunication industry, customer perception of service innovations, and how service innovation practices influence the loyalty of mobile subscribers. A quantitative …
Customer orientation, service quality and customer satisfaction interplay in the banking sector: An emerging market perspective Open
Customer satisfaction is at the heart of any successful business entity. The influence of service quality on the role of customer orientation in achieving greater customer satisfaction in the banking industry from the perspective of custom…
Marketing strategies and consumers purchasing behaviour in Ghana: A case of Nestle Ghana Limited Open
The role marketing strategies plays in influencing purchasing behaviors of consumers in various economies can never be overemphasized. However, this assertion requires further investigation with respect to consumers of Maggi seasoning prod…
Customer Relationship Management Practices and Customer Retention at Ghana Commercial Bank (GCB) in Tamale: Mediating Role of Customer Satisfaction Open
With the recent increase in bank closures, attracting new customers and developing strong customer relationships in Ghana's financial sector has become difficult. As a result, customer retention in banking has become critical for fund mobi…
Antecedents of Customer Retention of Ghana Commercial Bank within Agona Swedru Municipality Open
The sole purpose of a business Drucker (1973) once famously claimed was “to create a customer”. However, keeping the customer has become or regarded as equally, if not more important. Reichheld (1996) emphasised that a 5 per cent increase …