Eric Hungenberg
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View article: Examining the Prevalence and Impact of Sport Fans’ Rituals: A Sensory Marketing Perspective
Examining the Prevalence and Impact of Sport Fans’ Rituals: A Sensory Marketing Perspective Open
The purpose of the study was to empirically demonstrate that sensory impressions, emblematic of rituals, have an ability to impact perceptions of atmospherics to a degree that may facilitate place attachment. In this paper, sensory rituals…
View article: Co-creating the pitch: An exploration of the role of traditions on co-creation in European soccer
Co-creating the pitch: An exploration of the role of traditions on co-creation in European soccer Open
As the sport of soccer continues to grow throughout the world – and particularly into North America – the current study assessed the causal effect fans’ sensory traditions have on co-creation. Data were collected by intercepting Portugese …
View article: Is Sport Sponsorship Global? Evidence from the United States, the United Kingdom, and India
Is Sport Sponsorship Global? Evidence from the United States, the United Kingdom, and India Open
This study sought to develop and test a cross-national sport sponsorship model. Sponsorship and Hofstede’s cultural dimensions theories were utilized for the theoretical framework for this study. A survey was conducted with 522 Chelsea FC …