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View article: The Influence of Live Streamer Interaction on Purchase Intention with Brand Love as a Moderating Variable
The Influence of Live Streamer Interaction on Purchase Intention with Brand Love as a Moderating Variable Open
Researchers also believe that Live Streaming-Interaction on TikTok can increase purchasing decisions because more and more people know about brand types, brand quality, brand suitability, brand identity, and so on. Therefore, this research…
Pengaruh Food Vloggers pada Niat Beli di Media Sosial Open
The purpose of this study is to determine the relationship between the influence of food vloggers on purchase intention on social media (Youtube and Instagram) which is measured using indicators, namely: credibility, para-social interactio…