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Meningkatkan Daya Saing Melalui Pemasaran Online Bagi Usaha Makanan Rajanya Jajanan Koenyaheun Bandung Open
Koenyaheun is a small business in Bandung that sells food that has been established since 2010. Initial observation results indicate a need for online marketing assistance for this business. During the community service activities, several…
Analisis Berkunjung Kembali pada Kebun Binatang Bandung dari Perspektif Harga Tiket dan Kelengkapan Satwa Open
This study aims to analyze the effect of ticket price and animal completeness on the decision to revisit Bandung Zoo. Involving 400 respondents from Bandung City, this study uses a quantitative approach through multiple linear regression a…
Website Quality and Social Media Influencers as Key Drivers of Online Purchase Intention in Thanksinsomnia Open
Analyzing online purchase intention in Thanksinsomnia Indonesia is crucial as it provides critical insights into consumer behavior in an increasingly digital environment. Online purchase intention reflects a consumer’s likelihood to make a…
Improving Islamic Religious Education Learning through the Method of Giving Learning Assignments and Recitations at SD Negeri 0211 Pasar Binanga Open
This study aims to determine the effect of the method of giving learning assignments and recitations in improving Islamic Religious Education (PAI) learning in students of SD Negeri 0211 Pasar Binanga, Barumun Tengah District, Padang Lawas…
Exploring the Impact of Social Media on Entrepreneurial Branding: Small and Medium Enterprises in Lembang, Indonesia Open
This study aims to analyze the impact of social media on entrepreneurial branding in the Lembang area, West Bandung, focusing on 10 (ten) business units that use social media platforms to build their brand image. In today’s digital era, so…
FACTORS RELATED TO NURSES' MOTIVATION TO CONTINUE EDUCATION AT THE NATIONAL SPORTS HOSPITAL IN 2024 Open
Higher education is crucial in developing surgical technology and professional life training. In organizing nursing education, motivation is needed, influencing internal and external factors so that nurses desire to improve their competenc…
Behavior in Using Video Streaming Technology: Facilitating Conditions and Habits Open
The research was motivated by the phenomenon of active Twitch users in Indonesia, both as streamers and viewers, which had decreased from the previous few years. When compared to neighboring countries such as China, Japan and Korea, Indone…
Pengaruh Sales Promotion, E-Recovery Service Quality dan Security terhadap E-Loyalty Open
The research is based on the condition of the telecommunications industry business competition from time to time which is increasingly widespread, so companies must open new strategies in maintaining their business. This study aims to dete…
Pengaruh Content Marketing, Influencer Marketing dan Electronic Word of Mouth terhadap Purchase Decision produk House of Smith Open
With the increasing usage of social media among the community, coupled with the advancements in technology, it has led to a boost in digital marketing innovations adopted by every brand, including House of Smith. This has resulted in the g…
Pengaruh Celebrity Endorsement, E-Service Quality dan E-Trust terhadap User Interest Aplikasi E-Wallet Dana Open
The achievement of the success of a company, one of which is the achievement of the target User Interest in an application because it will provide benefits to the company in the long term. This is also to be achieved by the Dana applicatio…
Pengaruh Promotion, Brand Awareness, dan Price Discount terhadap Purchase Decision Produk Raja Ngemil di E-Commerce TikTok Open
This research was conducted based on the phenomenon that occurred, namely that there was a decline in sales of Raja Ngemil products on E-commerce Tiktok in the Promotion, Brand Awareness and Price Discount variables. So this research aims …
Pengaruh Islamic Branding, Halal Label, dan Brand Image terhadap Purchase Intention Produk Wardah Kosmetik di Kota Bandung Open
This study aims to determine the effect of Islamic branding, Halal label and brand image on Wardah Cosmetics products in Bandung City, and analyze how much influence Islamic branding, Halal label and brand image have on purchase intention …
ANALYSIS OF DOCTOR THERAPEUTIC COMMUNICATION AND PATIENT SATISFACTION AT THE POLYCLINIC HAJI GENERAL HOSPITAL MEDAN Open
The aim of this research is to analyze therapeutic communication and patient satisfaction at the Haji General Hospital Medan polyclinic and determine the strength of the relationship between these two variables. This research is a quantita…
Effectiveness of the Online Election via E-Voting Based on Community Response Open
The election of RT/RW leaders is a regular event that takes place in every village across Indonesia. Similarly, the election process was carried out at RW 23 Permata Biru housing area, located in Cinunuk Village, Cileunyi District, Bandung…
Impact of Panic Purchases on Unplanning Purchases in Retail Store Open
The study investigates the impact of panic buying on unplanned purchases at retail stores. Employing a quantitative approach with explanatory research, 210 respondents were surveyed to explore the relationship between panic purchases (inde…
Pengaruh Service Quality , Price Discount dan Store Atmosphere terhadap Impulse Buying Open
This study aims to find out how the description of service quality, price discount, store atmosphere and impulse buying at Mall 23 Paskal, and how much influence service quality, price discount, and store atmosphere have on impulse buying.…
Pengaruh Advertising, Brand Ambassador dan Product Bundling terhadap Purchase Decision pada Produk Scarlett Whitening Open
As competition in the skincare and bodycare business grows, many companies are taking advantage of opportunities to create new changes for their business including the role of Advertising, Brand Ambassador, and Product Bundling which influ…
Pengaruh Product Quality, Online Customer Review, dan Price Discount terhadap Impulse Buying pada Marketplace Shopee Open
With the presence of e-commerce among the public in buying and selling products to meet their daily needs easily, consumers experience a change in behavior from shopping directly to conventional stores to shopping through e-commerce. This …
Pengaruh Pemasaran Relasional dan Kualitas Produk terhadap Kepuasan Konsumen pada Toko Toko di Bandung Electronic Center Open
his research was conducted to determine the description of relational marketing, product quality and consumer satisfaction Bandung Electronic Center, Knowing the effect of relational marketing on Consumer Satisfaction Bandung Electronic Ce…
ANALISIS KEPUASAN KONSUMEN TERHADAP LAYANAN DAN PRODUK BEBERAPA UMKM DI KOTA MEDAN Open
This study aims to analyze consumer satisfaction with services and products at Hijabsunshine.co, Yasin Water Depot, 90 degree coffee and penyet chicken safa marwa. data was collected through interviews and distributing questionnaires to 30…
Improving student entrepreneurship and life skills through project-based learning models of organic fertilizer Open
This research aims to realize the implementation increase enterpreunership and lifeskill of the students by kascing organic waste as experiment method experiment technic in subject Evaluation and Conservation of Farm Resource Geography Edu…
Improving student entrepreneurship and life skills through project-based learning models of organic fertilizer Open
This research aims to realize the implementation increase enterpreunership and lifeskill of the students by kascing organic waste as experiment method experiment technic in subject Evaluation and Conservation of Farm Resource Geography Edu…
STRATEGI PENGEMBANGAN USAHA OUTER SCARF “DESIRE & CO” CIMAHI Open
This study was conducted on an online business in Cimahi called Desire & Co, which sells outer scarves with various motifs that can be selected or ordered according to the desired motif. Observation results show that there are several prob…
E–RECOVERY SERVICE QUALITY TERHADAP E-LOYALTY PELANGGAN GOFOOD BANDUNG Open
It is necessary to know the application of E-Recovery Service Quality to understand E-Loyalty for Gojek customers, GoFood Features. Loyal customers or regular customers, will make the business continue to survive because loyal customers fe…
View article: Pengaruh Location, Electronic Word of Mouth dan Social Media Marketing Terhadap Purchase Interest Property Sharia Islamic Soreang PT Sharia Greenland Nagrak
Pengaruh Location, Electronic Word of Mouth dan Social Media Marketing Terhadap Purchase Interest Property Sharia Islamic Soreang PT Sharia Greenland Nagrak Open
This study aims to determine the application of Location, Electronic Word of Mouth and Social Media Marketing carried out by Sharia Islamic Soreang Nagrag PT Sharia Greenland, to find out the responses of respondents regarding Location, El…
Pengaruh Flash Sale Program, Persuasive Communication dan Produk Quality Terhadap Purchase Decision Open
One of the achievements of a company's success is to make purchasing decisions for consumers, because it will provide benefits to the company in the long term. This is also what Unico wants to achieve, which has experienced a decline and i…
Pengaruh Cause Related Marketing, Corporate Image, dan Customer Satisfaction terhadap Purchase Decision pada Produk Blue Bag IKEA di Bandung Open
The purpose of this study was to find out how cause related marketing, corporate image, customer satisfaction and consumer purchasing decisions on the IKEA blue bag product are described and to find out how cause related marketing, corpora…
The Effect of Health Services Marketing Mix on Patient Loyalty With Patient Trust As an Intervening Variable (Case Study at Tanjungsiang Health Center) Open
The Purpose of this study was to determine: (1) to obtain findings regarding the effect of the marketing mix on patient trust at the Puskesmas Tanjungsiang (2) to obtain findings regarding the effect of the marketing mix on patient loyalty…
Pengaruh Visual Appeal, Brand Image dan Product Quality terhadap Purchase Decision di Toko Prung Terraceswear Bandung Open
This study aims to find out how the visual appeal, brand image, product quality and purchase decision at the Prung Terraceswear Bandung store, as well as how much influence visual appeal, brand image and product quality have on partial and…
Pengaruh Price Discount, Visual Appeal, dan Electronic Trust terhadap Impulse Buying pada Marketplace Shopee Open
This research was conducted based on the phenomenon that occurred where the availability of 24-hour online trading has led to the growth of online trading and an increase in desired impulse purchases with the influence of Price Discounts, …