Eunju Ko
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View article: Changes in Pupil Size According to the Color of Cosmetic Packaging: Using Eye-Tracking Techniques
Changes in Pupil Size According to the Color of Cosmetic Packaging: Using Eye-Tracking Techniques Open
This study examines the relationship between cosmetic packaging color and consumer attention by analyzing changes in pupil size using eye-tracking technology. A controlled experiment with 25 participants (mean age: 24.7 ± 3 years, 14 males…
View article: Multi-level Modeling Analysis on Factors of the Intention to Use Care Farming
Multi-level Modeling Analysis on Factors of the Intention to Use Care Farming Open
치유농업은 현대인의 건강회복과 증진 도모 및 사회적 문제예방 및 해결방법으로 각광받고 있어 우리나라에서도 높은 관심을 보이고 있다. 이와 관련한 선행연구 조사 결과, 치유농업 소비자의 이용의도에 영향을 미치는 요인들 중에서 공급조건의 영향과 별도로 제공프로그램 유형의 효과를 분리시켜 분석해야 할 필요성을 제기할 수 있었다. 이를 위해 분석의 수준을 다층화하여 공급조건의 영향 파악 및 이 효과에 대한 제공프로그래 유형 간 차이…
View article: WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries
WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries Open
Henrich, Heine, and Norezayan (2010) published ‘The weirdest people in the world?’ in Behavoral and Brain Sciences (as of March, 2023 it has been cited 11 800 plus times in scholar.google). The paper introduced the concept of Western, Educ…
View article: Consumer wellbeing in Asia: Introduction to the special issue
Consumer wellbeing in Asia: Introduction to the special issue Open
Consumer wellbeing refers to safety, fairness, satisfaction, sustainability, emotional positivity, security, freedom, and healthfulness which may be sought through consumer products and services obtained from marketplaces. Consumer wellbei…
View article: Digital Signage User Satisfaction Model: The Dual Effect of Technological Complexity
Digital Signage User Satisfaction Model: The Dual Effect of Technological Complexity Open
This paper seeks to suggest user satisfaction model of digital signage to see how new in-store technology can effectively lead to customers" shopping satisfaction in fashion retails. Authors in particular focus on technological complexity,…
View article: Luxury brand advertising: theory and practice
Luxury brand advertising: theory and practice Open
This IJA special issue, titled luxury brand advertising: theory and practice, features six research papers that were presented at the 2017 Global Fashion Management Conference (GFMC) in Vienna. Thi...
View article: Facts, Fantasies, Foundations, Formations, Fights, and Fallouts of Global Consumer Culture: An Introduction to the Special Issue
Facts, Fantasies, Foundations, Formations, Fights, and Fallouts of Global Consumer Culture: An Introduction to the Special Issue Open
Globalization is undoubtedly changing the way businesses operate.As we noted in the call for papers and as clearly vindicated by the contents of this special issue, globalization is also proving to have far-reaching repercussions on the co…
View article: Influence of SPA Brands’ Sustainable Activities on the Consumer's Ethical Consciousness, Brand Loyalty and Purchase Intention: Focused on H&M Brand (Korea vs. Russia)
Influence of SPA Brands’ Sustainable Activities on the Consumer's Ethical Consciousness, Brand Loyalty and Purchase Intention: Focused on H&M Brand (Korea vs. Russia) Open
Today, the fashion industries, which are appearing in the world, can satisfy their economic needs, as well as provide and distribute their products in order to introduce sustainable methods and avoid becoming a bad influence on future gene…
View article: The Effects of Environmental Claim Types and Consumer Vocabulary on Eco Fashion Advertisement
The Effects of Environmental Claim Types and Consumer Vocabulary on Eco Fashion Advertisement Open
Fashion industry have been emphasizing on eco-friendly business to enhance their public image. Due to the lack of consumers' awareness and experience of eco fashion advertising, this have resulted in adverse outcomes. Therefore, it is requ…
View article: A Study on the Types of Product Review on Mobile Beauty App, Perceived Information Authenticity, Brand Attitude, Purchase Intention and e-WOM Intention
A Study on the Types of Product Review on Mobile Beauty App, Perceived Information Authenticity, Brand Attitude, Purchase Intention and e-WOM Intention Open
The increase use of smartphones has paved the way for quick dissemination of online information. This has a huge influence on consumers' purchase decision making and the formation of a company's image. As such, this study focuses on produc…
View article: The Effect of Technology·Culture Convergence and Sustainability Management Activities of Fashion Brands on Sustainability Evaluation
The Effect of Technology·Culture Convergence and Sustainability Management Activities of Fashion Brands on Sustainability Evaluation Open
In the context of the convergence revolution that brings together culture, technology, and humanities, the fashion industry is aiming to form product strategies to create added value. The ultimate aim of these strategies is to satisfy cons…
View article: Guest editorial
Guest editorial Open
About the special issueThe topic, "country of origin (COO)," garners great attention from the academic circle with recent attention given to how COO shapes consumer behavior and organizational behavior, and how marketers can overcome or ta…
View article: The Effects of Multi-channel Attributes of Dongdaemun-based Fashion Brands on Customer Equity
The Effects of Multi-channel Attributes of Dongdaemun-based Fashion Brands on Customer Equity Open
This study aims to extract the multi-channel attributes of Dongdaemun-based fashion brands and consider the effects of these attributes on customer equity, customer satisfaction and re-purchase intention. In total, 493 samples of those who…
View article: The Effects of Store Attributes on Customer Equity of Dongdaemun Shopping Malls - Focusing on Dongdaemun Shopping Mall Types -
The Effects of Store Attributes on Customer Equity of Dongdaemun Shopping Malls - Focusing on Dongdaemun Shopping Mall Types - Open
Domestic and foreign tourism authorities show that the most favorite tourist activity is shopping. Tourism income in Korea set a record in 2014 due to a large influx of Chinese tourists. Dongdaemun fashion market was selected as the most p…
View article: Effects of Contemporary Cultural Apparel Attributes on Consumer Response towards Consumer Behavior
Effects of Contemporary Cultural Apparel Attributes on Consumer Response towards Consumer Behavior Open
Within globalization of fashion business Korean culture is affecting fashion business. Although Korean culture is creating new content and economic value presently, the research on Korean fashion culture has been limited. Therefore, this s…
View article: The Effects of Experience Factors have on Store Satisfaction and Store Loyalty for Experimental Fashion Stores - Focusing on Virtual Experience by Visual Stimuli -
The Effects of Experience Factors have on Store Satisfaction and Store Loyalty for Experimental Fashion Stores - Focusing on Virtual Experience by Visual Stimuli - Open
Fashion stores have to change to fit such the taste of individual customers taste and try to give unique experiences to the customers. They need to develop a special space that entertains customers, and entices them to visit and revitalize…
View article: The Effects of Experiential Value on Brand Equity - Focus on Kitsch Product of Luxury Brands -
The Effects of Experiential Value on Brand Equity - Focus on Kitsch Product of Luxury Brands - Open
As a method to satisfy needs and emotions of consumers who pursue diversity, the use of Kitsch in the fashion industry has been increased. Previous studies on Kitsch fashion have focused on qualitative research on the characteristics of Ki…
View article: A Study on Fashion Brand Online Impression Formation and its WOM Effect According to Online Review Types of Supporters
A Study on Fashion Brand Online Impression Formation and its WOM Effect According to Online Review Types of Supporters Open
Many brands are attempting to use consumers as a part of their marketing strategies, due to the fashion industry's sensitive response to consumers' reaction. In addition, due to the popularity of e-WOM(electronic Word-Of-Mouth), fashion br…
View article: The Effects of Usage Motivation of Hashtag of Fashion Brands’ Image Based SNS on Customer Social Participation and Brand Equity : Focusing on Moderating Effect of SNS Involvement
The Effects of Usage Motivation of Hashtag of Fashion Brands’ Image Based SNS on Customer Social Participation and Brand Equity : Focusing on Moderating Effect of SNS Involvement Open
Hashtag has emerged and become one of cultural trend. Given that more and more firms in the fashion industry are using hashtag on images based on SNS to provide information of their products and to communicate with their customers. Especia…