Ewa Jerzyk
YOU?
Author Swipe
View article: Compulsive Buying Behaviors and Dietary Patterns in the Context of the Three-Factor Eating Questionnaire (TFEQ)
Compulsive Buying Behaviors and Dietary Patterns in the Context of the Three-Factor Eating Questionnaire (TFEQ) Open
Exploring the interactions between compulsive buying and dietary practices is crucial in terms of understanding these behaviors from a behavioral standpoint. This paper investigates the relationships between compulsive buying (CB) and non-…
View article: Emotional Determinants of Snack Consumption by Polish Consumers
Emotional Determinants of Snack Consumption by Polish Consumers Open
Emotions are the effect but also the cause of eating behaviors, including the purchase and consumption of snacks. As snacks become an increasingly prevalent segment of the food industry, their consumption has been linked to rising rates of…
View article: Employees of the Future: Expected Competences at the Higher Education Level
Employees of the Future: Expected Competences at the Higher Education Level Open
Given the changing nature of the modern economy, technological advances and increasing globalization, labor markets are presenting university graduates with new challenges in terms of the competences expected of them. The aim of this artic…
View article: Crowdfunding for University Projects Based on GOuep.pl
Crowdfunding for University Projects Based on GOuep.pl Open
The development of crowdfunding widened the inventory of the available funding methods for scientific and extracurricular projects and boosted the interest of those entities that have not used this form of creative funding until now. Ameri…
View article: In the Labyrinth of Dietary Patterns and Well-Being—When Eating Healthy Is Not Enough to Be Well
In the Labyrinth of Dietary Patterns and Well-Being—When Eating Healthy Is Not Enough to Be Well Open
This paper aims to identify the relation between food consumption and well-being, and the level of well-being depending on a diet followed. Moreover, we analyze whether people driven by single motives, such as the health, pleasure or socia…
View article: Consumer 4.0 on the food market
Consumer 4.0 on the food market Open
cases of the use of influencer marketing for building a food brand image on social media.The study confirms the considerable degree to which influencer-experts affect consumers who follow healthy trends, and the pandemic even intensified t…
View article: On the Way to Food Well-Being. A Critical Analysis of the Food Well-Being Concept and the Possibilities of Its Empirical Verification
On the Way to Food Well-Being. A Critical Analysis of the Food Well-Being Concept and the Possibilities of Its Empirical Verification Open
Purpose – The purpose of this paper was to take a critical look at the FWB concept and the possibilities of its empirical verification, aimed at identifying limitations and difficulties in measurement.
\nDesign/Methodology/Approach – The c…
View article: Consumer engagement and the perception of packaging information
Consumer engagement and the perception of packaging information Open
Packaging is an important factor influencing purchasing decisions, especially in the case of food products. Packaging draws the consumer’s attention and communicates with the consumer at a critical time in the purchasing process, providing…
View article: The Effect of a Face on Packaging from the Perspective of Marketing Communication with Older Consumers
The Effect of a Face on Packaging from the Perspective of Marketing Communication with Older Consumers Open
The article aims at researching the response of older consumers to a face image on the packaging of food products, with an emphasis on the number of faces, their age and the viewing direction.The study is based on the findings of eye-track…
View article: The Utility of Neuromarketing in Surveying the Ethnocentric Attitudes of Consumers
The Utility of Neuromarketing in Surveying the Ethnocentric Attitudes of Consumers Open
Celem artykułu jest wskazanie możliwości wykorzystania metod neuromarketingowych, takich jak eyetracking, badanie EEG, GSR czy miografia, do określenia postaw etnocentrycznych konsumentów, przejawiających się preferowaniem produktów rodzim…
View article: Etnocentryzm konsumencki w ujęciu lokalnym jako czynnik rozwoju rynku żywności ekologicznej w Polsce
Etnocentryzm konsumencki w ujęciu lokalnym jako czynnik rozwoju rynku żywności ekologicznej w Polsce Open
This study focused on the ethnocentric attitudes’ impact in terms of ecological food’s local shopping. The ecological food market in Poland is growing very dynamically. The pace of this growth is assessed at 10-20% per annum, but in compar…
View article: Possibilities and Limitations of Using Eye-tracking in Behavioral Studies of Older Consumer
Possibilities and Limitations of Using Eye-tracking in Behavioral Studies of Older Consumer Open
Segment starszych konsumentów to najszybciej rosnący rynek, który zgłasza wiele niezaspokojonych potrzeb. Poznanie tych potrzeb, ale również zachowań i decyzji seniorów, jest ważnym wyzwaniem, z którym nie radzą sobie tradycyjne metody bad…