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View article: Implementing Marketing Innovation Strategies in Tourism: Lessons from Case Studies
Implementing Marketing Innovation Strategies in Tourism: Lessons from Case Studies Open
This study evaluated the effectiveness of innovative tourism marketing strategies implemented between 2014 and 2024 through a systematic review of six empirical studies selected from the Scopus database. The results highlight that the most…
View article: Bibliometric analysis of scientific research on repeat visit intention in tourism using visual mapping technique
Bibliometric analysis of scientific research on repeat visit intention in tourism using visual mapping technique Open
Purpose –The purpose of this study is to examine the status of scientific research on “revisit intention” in the Scopus database through a systematic literature review using key indicators. Methodology/Design/Approach – In this study, stud…
View article: From redundancy to delight: Towards optimized organizational outcomes
From redundancy to delight: Towards optimized organizational outcomes Open
Purpose – This study expresses new insights into various stimuli that shape customers perceptions towards services provided. Further, it expands our understanding of customer delight mediating role between service redundancy and organizati…
View article: Bibliometric Analysis of Online Collaboration in Travel Agencies
Bibliometric Analysis of Online Collaboration in Travel Agencies Open
With the integration of ict in the distribution channels, the client is increasingly independent and autonomous in obtaining tourist services and products.The covid-19 pandemic and global physical distancing policies reinforced this, detri…
View article: Customers' perception of the determining factors of Visual Merchandising in Caracol points of sale in Holguin of sale in Holguin
Customers' perception of the determining factors of Visual Merchandising in Caracol points of sale in Holguin of sale in Holguin Open
This research aims to analyze the perception of customers who visit points of sale on the determining elements of visual merchandising. The study is carried out under a quantitative and descriptive approach through a survey applied to a sa…
View article: Bibliometric study about sustainable tourism product in Scopus database
Bibliometric study about sustainable tourism product in Scopus database Open
Sustainability in the tourism sector, environmental conservation, and the benefit of local communities are some of the topics that currently arouse the greatest interest. The objective of this research is to map the scientific production o…
View article: Cooperative learning and social cohesion: Study in the 4th year classes of tourism degree of Cuba and Mexico
Cooperative learning and social cohesion: Study in the 4th year classes of tourism degree of Cuba and Mexico Open
The comprehensive training of future professionals is a fundamental objective of Higher Education. In this sense, cooperative learning, while contributing to learning, also favors the development of social competences that promote the soci…
View article: Scientific production on tourist security in the period 2002-2021
Scientific production on tourist security in the period 2002-2021 Open
Tourism security is linked to the well-being, physical, psychological and economic integrity of visitors, service providers and members of the host communities and plays a very important role when people choose a tourist destination, hence…
View article: Health safety perception of hotel guests in the post-Covid-19 stage
Health safety perception of hotel guests in the post-Covid-19 stage Open
The rapid spread of Covid-19 worldwide generated a paralysis in all sectors, with tourism being the most severely affected, representing a challenge for all territories that depend to a greater or lesser extent on tourism. In this context,…
View article: Innovation and creativity in the tourist offer: challenges and perspectives for Holguin tourism destination, Cuba
Innovation and creativity in the tourist offer: challenges and perspectives for Holguin tourism destination, Cuba Open
Innovation is a key tool for the commercialization of creative experiences. The article aims to identify the challenges and perspectives for tourism innovation in Holguin tourism destination, Cuba. To this end, the features of innovation i…
View article: Perception of national clients on safety and security at the Brisas Guardalavaca Hotel in the post-covid-19 stage
Perception of national clients on safety and security at the Brisas Guardalavaca Hotel in the post-covid-19 stage Open
This article investigates the perception of national tourists about the safety and security system of the Brisas Guardalavaca Hotel, according to their age and gender. A survey was used as the primary data collection method, where seven di…
View article: Mapping sustainable tourism through scientific publications: Progress towards the 2030 agenda
Mapping sustainable tourism through scientific publications: Progress towards the 2030 agenda Open
Tourism has become one of the main sectors in promoting the economic development of localities and job creation. Given the magnitude and projection of tourism activity, it represents a high risk for the geographic space where it is develop…
View article: The training of teachers of electrical installation technology. A look through his speeches
The training of teachers of electrical installation technology. A look through his speeches Open
Currently in the business world a fundamental element is the management of human talent in organizations, it is sought that workers have key skills for companies to be competitive. The different educational models of several countries impl…
View article: Historical-logical analysis of the training of primary education professionals in the ecuadorian context
Historical-logical analysis of the training of primary education professionals in the ecuadorian context Open
The university education takes as a mission to advance the training process so that students are prepared to be successfully to the changing world in which they live, because the social transformations are fast and profound implications fo…