Fahad Khan Afridi
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View article: The Impact of Ethical Leadership on Gender Equality
The Impact of Ethical Leadership on Gender Equality Open
This study investigates the impact of ethical leadership on gender equality within private higher education institutions in Khyber Pakhtunkhwa, Pakistan. Drawing on Social Learning Theory and Social Exchange Theory, the research examines h…
View article: Recruitment and Retention of Tech-Savvy Talent for AI in Agriculture: Challenges Faced by HR in Rural Agribusiness
Recruitment and Retention of Tech-Savvy Talent for AI in Agriculture: Challenges Faced by HR in Rural Agribusiness Open
The integration of AI in agriculture is transforming rural agribusinesses, offering solutions for increased productivity and sustainability. However, these agribusinesses face significant challenges in recruiting and retaining AI talent du…
View article: The Effectiveness of Influencer Marketing in Digital Campaigns for Beauty Products
The Effectiveness of Influencer Marketing in Digital Campaigns for Beauty Products Open
In recent years, influencer marketing has emerged as a powerful component in digital advertising strategies, particularly in the beauty industry. The proliferation of social media platforms such as Instagram, YouTube, and TikTok has enable…
View article: Strategies for the Utilization of Information Technology in Micro, Small, and Medium Business Marketing
Strategies for the Utilization of Information Technology in Micro, Small, and Medium Business Marketing Open
This study aims to examine the strategy of using information technology in MSME marketing to enhance their competitiveness in an increasingly competitive global market. The research method involves identifying and collecting literature fro…
View article: Impact of Workplace Discrimination on Employee’s Wellbeing with Moderating Role of Situational Leadership
Impact of Workplace Discrimination on Employee’s Wellbeing with Moderating Role of Situational Leadership Open
In this work, the impact of heuristic availability bias on financial decisions is attempted to be This study examines the relationship between workplace discrimination and employees' well-being in the education sector of Peshawar, Khyber P…
View article: Impact of SERQUAL Model on the Customer Citizenship Behavior in the Airline Services Companies of Pakistan Mediating role of Behavioral Intention
Impact of SERQUAL Model on the Customer Citizenship Behavior in the Airline Services Companies of Pakistan Mediating role of Behavioral Intention Open
The study was carried out to explore the Impact of SERQUAL Model on the Customer Citizenship Behavior (CCB) in the Airline Services Companies of Pakistan with mediating role of Behavioral Intention (BI). The data was collected from frequen…
View article: Inclusive Leadership Fosters Challenge-Oriented Organizational Citizenship Behavior: Mediating role of Inclusive Climate
Inclusive Leadership Fosters Challenge-Oriented Organizational Citizenship Behavior: Mediating role of Inclusive Climate Open
Employee’s challenge-oriented organizational citizenship behavior (COCB) has gained high potential in the recent era of innovations and amplified competition. Accordingly, to grow and lead the market, firms prefer employees who exhibit cre…
View article: Impact of Entrepreneurial Orientation on Small and Medium Enterprises Performance
Impact of Entrepreneurial Orientation on Small and Medium Enterprises Performance Open
The study aims to investigate the impact of entrepreneurial orientation on small and medium enterprises' performance. A survey-based quantitative research design was used to collect primary data from registered SMEs. There are 3010 registe…
View article: Linking Servant Leadership with Employee Innovative Behavior: The Intervening Role of Leadership Trust
Linking Servant Leadership with Employee Innovative Behavior: The Intervening Role of Leadership Trust Open
A business's ability to grow and gain a competitive advantage mainly depends on its workforce's inventiveness. However, the connection or processes behind the creative activity of employees and servant leadership (SL) have yet to be the su…
View article: Reversing the Brain Drain of Human Capital through China Pakistan Economic Corridor
Reversing the Brain Drain of Human Capital through China Pakistan Economic Corridor Open
The research aims to assess the effect of CPEC on reversing the brain drain of Pakistan’s human capital. The research study is based on secondary data by using research articles, economic surveys, Bureau of Immigration and Overseas Employm…
View article: Socio-Economic and Political Impact of Pakistan Fiscal Policy during Covid-19 Pandemic
Socio-Economic and Political Impact of Pakistan Fiscal Policy during Covid-19 Pandemic Open
The aim of this research is to investigate the Pakistani government's economic policies in response to the coronavirus pandemic's recessionary forces. The government's fiscal policy reaction to this economic shock has been impacted socio a…
View article: African and Chinese Counter-Colonial Fictional Narratives: A Comparative Study of the Retrieval of Indigenous Cultural Identities
African and Chinese Counter-Colonial Fictional Narratives: A Comparative Study of the Retrieval of Indigenous Cultural Identities Open
The current research investigates the mechanism that how new ventures growth is affected through entrepreneurial business ties. The study introduces multiple mediators to the model to clearly establish the link between business ties and ne…
View article: PREVENTING AND REVERSING PAKISTAN’S MEDICAL BRAIN DRAIN THROUGH DIASPORA OPTION AND DIASPORA NETWORK
PREVENTING AND REVERSING PAKISTAN’S MEDICAL BRAIN DRAIN THROUGH DIASPORA OPTION AND DIASPORA NETWORK Open
Brain drain is the flow of skilled and qualified man power from a home country to host country leaving the former, socio-economically underdeveloped. The role of Pakistani medical diaspora in improving the health care system and socio-econ…