Faiza Sajjad
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View article: Impact of Security, Perceived Usefulness, and Brand Image on Fintech Adoption and Customer Satisfaction in Pakistan’s Financial Sector
Impact of Security, Perceived Usefulness, and Brand Image on Fintech Adoption and Customer Satisfaction in Pakistan’s Financial Sector Open
Fintech enhances customer satisfaction by simplifying payment processes and fostering trust, essential for positive engagement. Despite growing adoption in Pakistan and globally, security concerns, such as theft and inadequate measures, cr…
View article: Nexus between Public Audit Dimensions and Audit Quality
Nexus between Public Audit Dimensions and Audit Quality Open
This study attempts to examine the dimensions of public audit in the context of audit quality to investigate the association in public sector. SPSS model starts with likert scales consisting of five dimensional structures: trust and confid…
View article: Investigating Electronic Media's Impact on Noise Pollution Awareness Among University Students in Lahore, Bridging the Gap toward Sustainable Urban Environments
Investigating Electronic Media's Impact on Noise Pollution Awareness Among University Students in Lahore, Bridging the Gap toward Sustainable Urban Environments Open
This study investigates the influence of electronic media, particularly television, on noise pollution awareness among university students in Lahore, Pakistan. The research aims to assess the role of role of TV electronic media in raising …
View article: Ethnomedicianal Profile of Flora of District Sialkot, Punjab, Pakistan.
Ethnomedicianal Profile of Flora of District Sialkot, Punjab, Pakistan. Open
An ethnomedicianal profile of 112 species of remedial herbs, shrubs, and trees of 61 families with significant gastrointestinal, antimicrobial, cardiovascular, herpetological, renal, dermatological, hormonal, analgesic and antipyretic appl…
View article: Credit Ratings and Liquidity Risk for the Optimization of Debt Maturity Structure
Credit Ratings and Liquidity Risk for the Optimization of Debt Maturity Structure Open
The purpose of this study is to examine the relationship between credit rating scales and debt maturity choices. A liquidity hypothesis is used to formulate the testable proposition and conceptual framework. Generalized linear model (GLM) …
View article: Credit Rating as a Mechanism for Capital Structure Optimization: Empirical Evidence from Panel Data Analysis
Credit Rating as a Mechanism for Capital Structure Optimization: Empirical Evidence from Panel Data Analysis Open
This paper empirically examines the significance of credit ratings for optimal capital structure decisions. Non-financial Asian listed companies, evaluated by Standard and Poor’s, are selected from 2000 to 2016. Panel data analysis with po…