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View article: Factors influencing perceived benefits and behavioral intention to use mental health chatbots among professional employees: an empirical study
Factors influencing perceived benefits and behavioral intention to use mental health chatbots among professional employees: an empirical study Open
Purpose This study explores factors influencing Malaysian professionals' intentions to use mental health chatbots by integrating the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Theory of Planned Behaviour (TPB). It e…
View article: Strategic planning, financial system management, and performance in higher education institutions
Strategic planning, financial system management, and performance in higher education institutions Open
Purpose This study aims to experimentally evaluate the effects of strategic planning and financial system management on the performance of higher education institutions. Additionally, it examines how financial system management mediates th…
View article: AI-Driven Personalization in Educational Marketing: A Framework for Enhancing Student Recruitment and Retention
AI-Driven Personalization in Educational Marketing: A Framework for Enhancing Student Recruitment and Retention Open
Higher education universities require marketing knowledge to overcome growing student enrollment and retention issues in universities. This research examines how educational institutions perform in commercialization alongside studying AI c…
View article: The use of Artificial Intelligence in Understanding Consumer Behavior: Lessons for SMES from Amazon and Netflix
The use of Artificial Intelligence in Understanding Consumer Behavior: Lessons for SMES from Amazon and Netflix Open
Artificial intelligence and Machine Learning have completely changed the business landscape. AI has enabled the business world to rebuild, rethink, and personalize how businesses engage and analyze their customers, how they market their pr…
View article: Adaptive Leadership in Crisis: Bahrain's Crown Prince and the COVID-19 Response
Adaptive Leadership in Crisis: Bahrain's Crown Prince and the COVID-19 Response Open
This specific consideration delineates the strategic leadership style of His Royal Highness Prince Salman Bin Hamad Al Khalifa, Crown Prince and Prime Minster of Bahrain, during the epidemiological outbreak of the COVID-19 pandemic. This s…
View article: Enhancing Public Trust Through Public Relations In Bahrain's Healthcare Institutions: A Systematic Literature Review
Enhancing Public Trust Through Public Relations In Bahrain's Healthcare Institutions: A Systematic Literature Review Open
Healthcare organizations are derived from and depend on public trust, and therefore, there is a need to establish and maintain public trust. Without it, the interaction of the patients with the organization as well as the health of the com…
View article: Trust Lost, Ethics Found? Rethinking LinkedIn’s Algorithmic Marketing Practices
Trust Lost, Ethics Found? Rethinking LinkedIn’s Algorithmic Marketing Practices Open
The study conducted explains the moral responsibilities of algorithms involved in the view count notifications of LinkedIn profiles while placing emphasis on the variation caused during or after buying a premium. Utilizing the Trust model …