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View article: Pengaruh Digital Marketing dan Brand Ambassador EXO Terhadap Keputusan Pembelian Scarlett Whitening di Kalangan Siswa SMA Shafiyyatul Amaliah Medan
Pengaruh Digital Marketing dan Brand Ambassador EXO Terhadap Keputusan Pembelian Scarlett Whitening di Kalangan Siswa SMA Shafiyyatul Amaliah Medan Open
Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan brand ambassador terhadap keputusan pembelian pada siswa SMA Shafiyyatul Amaliah Medan. Digital marketing dan penggunaan brand ambassador merupakan dua faktor penting…
View article: Pengaruh Daya Tarik Iklan dan Brand Trust Terhadap Minat Beli Konsumen Produk Kosmetik Pada Pengguna E-Commerce Sociolla (Studi Kasus Kelurahan Tanjung Rejo)
Pengaruh Daya Tarik Iklan dan Brand Trust Terhadap Minat Beli Konsumen Produk Kosmetik Pada Pengguna E-Commerce Sociolla (Studi Kasus Kelurahan Tanjung Rejo) Open
The rapid pace of economic growth and continuously developing markets encourage intense competition between companies. In addition, current technological developments will, of course, have a significant influence on companies in marketing …
View article: The role of social media marketing and brand experience in increasing brand loyalty through customer engagement for mpv car users in Medan
The role of social media marketing and brand experience in increasing brand loyalty through customer engagement for mpv car users in Medan Open
In the rapidly evolving automotive market of Medan City, social media marketing and brand experience have emerged as crucial factors in fostering brand loyalty among MPV car users by enhancing customer engagement. The purpose of this study…
View article: Influence factors in increasing brand loyalty through customer engagement on MPV cars
Influence factors in increasing brand loyalty through customer engagement on MPV cars Open
Customer engagement can be formed with supportive social media marketing and brand experience. But in this case, the company has not fully created the experience and social media consumers need. The company’s strategy to increase car sales…
View article: Exploring the Brand Attachment Dimension to Build Tourism Loyalty
Exploring the Brand Attachment Dimension to Build Tourism Loyalty Open
The contribution of the tourism sector in the world occupies a significant position in influencing world economic growth. Every country strives to develop its tourism sector to gain a competitive advantage and rapid economic growth. This r…
View article: The Effect of Service Quality on Satisfaction and Impact on Loyalty User Transportation Service CV Sempati Star Medan-Banda Aceh
The Effect of Service Quality on Satisfaction and Impact on Loyalty User Transportation Service CV Sempati Star Medan-Banda Aceh Open
The growing and increasing role of the service sector in the future is mainly driven by rapid advances in telecommunications and information technology.The challenge for the service management today is how to integrate all the elements tha…