Florent Pratlong
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View article: 23 Entrepreneurial Strategies Towards Responsible Brand Identity: A Comparative Study of Sneaker Companies
23 Entrepreneurial Strategies Towards Responsible Brand Identity: A Comparative Study of Sneaker Companies Open
This chapter illustrates the case of two French sneaker companies in Brazil, Veja and Twins for Peace. It shows that responsible and sustainable brands can help consumers increase their awareness and their perceived importance of sustainab…
View article: Introducing the “15-Minute City”: Sustainability, Resilience and Place Identity in Future Post-Pandemic Cities
Introducing the “15-Minute City”: Sustainability, Resilience and Place Identity in Future Post-Pandemic Cities Open
The socio-economic impacts on cities during the COVID-19 pandemic have been brutal, leading to increasing inequalities and record numbers of unemployment around the world. While cities endure lockdowns in order to ensure decent levels of h…