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View article: Co‐creating the future through design thinking: Deconstructing the consumer co‐creation process
Co‐creating the future through design thinking: Deconstructing the consumer co‐creation process Open
Consumer co‐creation, an approach in which consumers and organizations jointly innovate, can yield valuable knowledge about consumers' needs and how to satisfy these needs. Yet, innovating with consumers is challenging due to their varying…
View article: Fueling innovation management research: Future directions and five forward‐looking paths
Fueling innovation management research: Future directions and five forward‐looking paths Open
Research about innovation management explores how the future is created—who is creating it (organizations, collaborations, etc.), for what aims (customer satisfaction, market performance, etc.), and with what broader effects (social, envir…
View article: Leadership to Elevate Design at Scale: <scp>balancing conflicting imperatives</scp>
Leadership to Elevate Design at Scale: <span>balancing conflicting imperatives</span> Open
Little is known about how design leaders foster design excellence “at scale” within large organizations. To bridge this gap, this article reports on interviews with 59 senior design leaders. Using a paradox perspective to frame the finding…
View article: Entrepreneurial ways of designing and designerly ways of entrepreneuring: Exploring the relationship between design thinking and effectuation theory
Entrepreneurial ways of designing and designerly ways of entrepreneuring: Exploring the relationship between design thinking and effectuation theory Open
Scholars have suggested that design thinking and effectuation theory may enrich each other. However, to date, we lack deeper theorizing and empirical evidence to further advance this valuable discourse for the benefit of innovation managem…
View article: Designing the Future: Past and Future Trajectories for Design Innovation Research
Designing the Future: Past and Future Trajectories for Design Innovation Research Open
In this article, we focus on design innovation, that is, innovation in the external appearance of a product. Design has become an important competitive tool for managers and a fruitful area of research for scholars. The term design is rath…
View article: Strategizing and the Initiation of Interorganizational Collaboration through Prospective Resourcing
Strategizing and the Initiation of Interorganizational Collaboration through Prospective Resourcing Open
In this paper, we explain how managers establish resource complementarity during their strategizing efforts for interorganizational collaboration. Based on a longitudinal field study at an automotive company, we show that resource compleme…
View article: Design, consumption and marketing: outcomes, process, philosophy and future directions
Design, consumption and marketing: outcomes, process, philosophy and future directions Open
Whether we know it or not (the best design is the least obvious), design plays a role in many of the decisions and experiences we as consumers and marketers take for granted. For better or worse, e...
View article: The Interplay between Intuition and Rationality in Strategic Decision Making: A Paradox Perspective
The Interplay between Intuition and Rationality in Strategic Decision Making: A Paradox Perspective Open
Both intuition and rationality can play important roles in strategic decision making. However, a framework that specifically accounts for the interplay between intuition and rationality is still missing. This study addresses this gap by us…
View article: Exploration and exploitation activities for design innovation
Exploration and exploitation activities for design innovation Open
This paper focuses on design innovation: that is, the development
\nof products that are new in terms of products’ appearance, the
\nemotions products evoke, and/or the way they enable customers
\nto express their identity. Although prior …
View article: Co-creating the future: Design practices and tools for effective customer co-creation
Co-creating the future: Design practices and tools for effective customer co-creation Open
In this paper, we integrate literature on service-dominant logic (SDL) and innovation to examine the role of designers and their practices for collaborative resource innovation. More specifically, in taking a co-creation perspective we unc…
View article: Co‐Creation with Customers: An Evolving Innovation Research Field
Co‐Creation with Customers: An Evolving Innovation Research Field Open
See virtual issue: Co‐creation with Customers: An Evolving Innovation Research Field