Ghia Subagja
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View article: PENGARUH ADVERTISING, SALES PROMOTION, DAN PUBLIC RELATIONS TERHADAP CONSUMER LOYALTY DIERA DIGITALISASI
PENGARUH ADVERTISING, SALES PROMOTION, DAN PUBLIC RELATIONS TERHADAP CONSUMER LOYALTY DIERA DIGITALISASI Open
This study aims to determine how much influence advertising, sales promotion and public relations on consumer loyalty in purchasing products at CV. Jaya Bakery in Bandar Lampung. The independent variables used in this study are Advertising…
View article: TIKTOK DAN REVIEW KONSUMEN: PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN
TIKTOK DAN REVIEW KONSUMEN: PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN Open
Social media marketing initiatives are a crucial component of current corporate operations. This means that online consumer reviews are significant when making purchases. This study intends to examine how TikTok's social media marketing an…
View article: Pengaruh Promosi Flash Sale dan Website Quality terhadap Impulse Buying pada Marketplace Shopee : Studi pada Mahasiswa Pengguna Shopee di Bandar Lampung
Pengaruh Promosi Flash Sale dan Website Quality terhadap Impulse Buying pada Marketplace Shopee : Studi pada Mahasiswa Pengguna Shopee di Bandar Lampung Open
Purpose: This research was conducted with the aim of finding out the effect of flash sale promotions and website quality on the impulse buying of students using Shopee in Bandar Lampung. Research Methodology: The approach used is quantitat…
View article: PERSPEKTIF GREEN MARKETING TOOLS PADA PEMBELIAN PRODUK RAMAH LINGKUNGAN
PERSPEKTIF GREEN MARKETING TOOLS PADA PEMBELIAN PRODUK RAMAH LINGKUNGAN Open
This study aims to determine the level significance effect of green products, green advertising, and green packaging on consumer purchasing decisions Love Beauty and Planet products with an explanatory quantitative approach. The sampling t…
View article: ANALISIS FOREIGN BRANDING, HARGA DAN KUALITAS PRODUK DALAM KEPUTUSAN PEMBELIAN
ANALISIS FOREIGN BRANDING, HARGA DAN KUALITAS PRODUK DALAM KEPUTUSAN PEMBELIAN Open
This study examines purchasing decisions of The Executive product, viewed from the aspect of foreig branding, price, and product quality in the perspective of consumer behavior. A quantitative approach was applied, using a questionnaire to…
View article: Green Products Image in the Perspective of Young Consumers
Green Products Image in the Perspective of Young Consumers Open
Green products are becoming a trend for the business world to be involved in environmental conservation.However, few studies have examined its effect on corporate image, especially among young people in developing countries.This study prov…
View article: Development of Corporate Social Initiative (CSI) Model for Micro, Small and Medium Enterprises in Indonesia
Development of Corporate Social Initiative (CSI) Model for Micro, Small and Medium Enterprises in Indonesia Open
This study aims to explore the social involvement impact of Micro, Small dan Medium Enterprises (MSMEs), consumers and a social community through the Corporate Social Initiative (CSI) program carried out by involving the social behaviour o…