Gomaa Agag
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View article: Leveraging Digitalization to Boost ESG Performance in Different Business Contexts
Leveraging Digitalization to Boost ESG Performance in Different Business Contexts Open
Digital technology has become an essential engine of green development and economic progress due to the meteoric rise of new technologies. Our paper seeks to explore the impact of digitalization on environmental, social and governance (ESG…
View article: Improving Corporate Environmental Performance Through Big Data Analytics Implementation: The Role of Industry Environment
Improving Corporate Environmental Performance Through Big Data Analytics Implementation: The Role of Industry Environment Open
Big data analytics (BDA) has recently received significant public interest and is widely considered as a transformative technology set to improve organizations’ environmental performance. However, prior empirical studies have yielded incon…
View article: How Does Corporate Environmental Performance Contribute to Firm Performance and Customer Satisfaction? A Longitudinal Investigation
How Does Corporate Environmental Performance Contribute to Firm Performance and Customer Satisfaction? A Longitudinal Investigation Open
This research adopted a distinctive approach to explore the link between corporate environmental performance, customer satisfaction, and firm performance. It also examines the moderating role of digital transformation on these relationship…
View article: A sustainable step forward: Exploring factors influencing the purchase intentions towards remanufactured products using fsQCA
A sustainable step forward: Exploring factors influencing the purchase intentions towards remanufactured products using fsQCA Open
The rapid advancement of industrialization has led to a growing concern about resource shortages and environmental pollution. Sustainable manufacturing practices, particularly in the context of remanufactured products, have been extensivel…
View article: How does risk interplay with trust in pre-and post-purchase intention to engage: PLS-SEM and ML classification approach
How does risk interplay with trust in pre-and post-purchase intention to engage: PLS-SEM and ML classification approach Open
This study explores the effect of perceived risk PR and perceived affective and cognitive trust, PAT and PCT, respectively, on the intention to engage with Facebook FB adverts. Most of the literature explores the intention to engage pre-pu…
View article: How and When Does Engaging Customers in Environmental Sustainability Pay Off? The Role of Business Strategy
How and When Does Engaging Customers in Environmental Sustainability Pay Off? The Role of Business Strategy Open
This study explores the influence of consumer engagement for sustainability purposes on customer satisfaction and firm performance. Our study utilized unique actual data on the study variables to test these relationships in the context of …
View article: Understanding Factors Affecting Consumers’ Conscious Green Purchasing Behavior
Understanding Factors Affecting Consumers’ Conscious Green Purchasing Behavior Open
The COVID-19 pandemic has had a significant impact on customer behavior. A transition from traditional to environmentally friendly purchasing has been observed in the buying- and consuming-goods setting. Our research sought to discover the…
View article: Unlocking the Power of Reporting: Exploring the Link between Voluntary Sustainability Reporting, Customer Behavior, and Firm Value
Unlocking the Power of Reporting: Exploring the Link between Voluntary Sustainability Reporting, Customer Behavior, and Firm Value Open
Voluntary sustainability reporting is becoming more common, as evidenced by the hundreds of organizations that have adopted the Global Reporting Initiative (GRI) standards or similar reporting frameworks within the last decade. This resear…
View article: Boosting Innovation Performance through Big Data Analytics Powered by Artificial Intelligence Use: An Empirical Exploration of the Role of Strategic Agility and Market Turbulence
Boosting Innovation Performance through Big Data Analytics Powered by Artificial Intelligence Use: An Empirical Exploration of the Role of Strategic Agility and Market Turbulence Open
Scholars and practitioners have paid attention to the critical role of big data analytics driven by AI in enhancing business performance. However, firms investing in big data analytics often fail to achieve those advantages. Our research e…
View article: Competitive advantage: A longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Competitive advantage: A longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence Open
While data-driven innovation capabilities have received considerable attention from academics and practitioners, there is insufficient longitudinal evidence on how they might contribute to improved marketing agility and competitive advanta…
View article: Understanding the factors affecting consumers’ behaviour when purchasing refurbished products: A chaordic perspective
Understanding the factors affecting consumers’ behaviour when purchasing refurbished products: A chaordic perspective Open
This paper seeks to develop an integrated conceptual framework to explain the conditions that lead to consumers' behaviour when purchasing refurbished products. Innovative methodology was used, including “fuzzy-set qualitative comparative …
View article: Understanding the Factors Affecting Travel Avoidance behavior During the COVID-19 Pandemic: Findings From a Mixed Method Approach
Understanding the Factors Affecting Travel Avoidance behavior During the COVID-19 Pandemic: Findings From a Mixed Method Approach Open
Pandemics are affecting tourism in many ways, and have had a major effect on international travel, the hospitality industry and tourism demand. Grounded in the protective action decision model and complexity theory, this study seeks to dev…
View article: Understanding the Relationship between Big Data Analytics Capabilities and Sustainable Performance: The Role of Strategic Agility and Firm Creativity
Understanding the Relationship between Big Data Analytics Capabilities and Sustainable Performance: The Role of Strategic Agility and Firm Creativity Open
The most successful organisations create businesses that can respond to sudden and unexpected changes in the market. The purpose of this research is to examine how big data analytics capabilities might, through strategic agility, impact on…
View article: A cross-cultural investigation of the relationship between eco-innovation and customers boycott behaviour
A cross-cultural investigation of the relationship between eco-innovation and customers boycott behaviour Open
Retailers are under pressure to utilise eco-innovation to improve their operations and reduce customers boycotts as a result of the growing concerns of customers about environmental issues. Thus, this paper examines the effect of eco-innov…
View article: The Antecedents of Hotels’ Green Creativity: The Role of Green HRM, Environmentally Specific Servant Leadership, and Psychological Green Climate
The Antecedents of Hotels’ Green Creativity: The Role of Green HRM, Environmentally Specific Servant Leadership, and Psychological Green Climate Open
As a consequence of climate change, hotels are under mounting pressure to cut their carbon emissions, reduce their waste, and overall become more responsible in their operations. Given this context, experts claim that organisational human …
View article: Exploring the Link between Sustainable Development Practices, Institutional Pressures, and Green Innovation
Exploring the Link between Sustainable Development Practices, Institutional Pressures, and Green Innovation Open
Academics, business leaders, and policymakers are paying more and more attention to sustainable development. The influence of external forces on sustainable development practices, which could predict green innovation, is, however, still un…
View article: A sustainable step forward: Understanding factors affecting customers’ behaviour to purchase remanufactured products
A sustainable step forward: Understanding factors affecting customers’ behaviour to purchase remanufactured products Open
Despite its significant benefits, remanufactured products have very limited uptake in the customer market. Although prior research explored the main motivations of consumer remanufactured behaviour, there is a lack of investigation that ex…
View article: Ensuring a Sustainable Hospitality and Tourism Industry in the COVID-19 Era: Using an Open Market Valuation Technique
Ensuring a Sustainable Hospitality and Tourism Industry in the COVID-19 Era: Using an Open Market Valuation Technique Open
Tourism has always been one of the most profitable service industries. But because of the COVID-19 pandemic, the tourism industry is facing some big problems. As a result, the tourism industry lost a lot of money. This paper aims to find a…
View article: Harnessing Customer Mindset Metrics to Boost Consumer Spending: A Cross‐Country Study on Routes to Economic and Business Growth
Harnessing Customer Mindset Metrics to Boost Consumer Spending: A Cross‐Country Study on Routes to Economic and Business Growth Open
The relationship between customer mindset metrics (CMMs) and consumer spending has been extensively investigated at the consumer and firm level, but little is known about it at the national level, nor about how it differs between countries…