Goran Petković
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View article: Optimizing the company's portfolio by using linear programming to introduce private-label products
Optimizing the company's portfolio by using linear programming to introduce private-label products Open
Background: The beginning of the new millennium brings the emergence of several different trends in the industry. The development of information and communication technologies causes changes in consumers' lifestyles, which requires impleme…
View article: Critical overview of the mega events legacy and directions for upcoming world exhibitions (EXPO)
Critical overview of the mega events legacy and directions for upcoming world exhibitions (EXPO) Open
Mega events are changing host destinations in various aspects since they became a strong business-oriented eco-system that creates a strong legacy impact on the host destination. The paper provides an extensive literature review of the leg…
View article: Skills development as an Indicator of the Serbian tourism digitalization progress
Skills development as an Indicator of the Serbian tourism digitalization progress Open
In the tourism and hospitality sector, digital skills become one of the critical factors as they enable organizations and professionals to effectively utilize and adapt to the latest technological developments, improving the overall travel…
View article: UTICAJ INTERNET OGLAŠAVANJA PUTEM PAMETNIH TELEFONA NA MATERIJALIZAM POTROŠAČA
UTICAJ INTERNET OGLAŠAVANJA PUTEM PAMETNIH TELEFONA NA MATERIJALIZAM POTROŠAČA Open
U savremenom svetu internet oglašavanje putem pametnih telefona, odnosno mobilno oglašavanje, postalo je neizostavan i direktan put do ciljne publike. Iako je danas mobilno oglašavanje jedan od najefikasnijih načina plasiranja proizvoda i …
View article: Crisis management in the function of effective destination management
Crisis management in the function of effective destination management Open
Contemporary destination management implies a broader mandate that has shifted the focus from traditional marketing and promotional activities to strategic planning, coordination, and management activities, integrating various stakeholders…
View article: Assessment of water pollution of the South Morava River (Serbia) by statistical and index methods
Assessment of water pollution of the South Morava River (Serbia) by statistical and index methods Open
Factor analysis/principal component analysis (FA/PCA), applied to 16 physico-chemical parameters at three different monitoring sites (Mojsinje, Korvingrad, and Ristovac) of the South Morava River in 2015, and from 2011-2018 for station Ris…
View article: Competitiveness factors of Serbian tourism
Competitiveness factors of Serbian tourism Open
According to the concept of authenticity, competitiveness of a tourist destination depends on the complex interdependence of numerous destination components and their interaction with the visitors of the destination. The global standard fo…
View article: Assessment of domestic regulatory frameworks in tourism in CEFTA to support facilitation of trade in tourism services
Assessment of domestic regulatory frameworks in tourism in CEFTA to support facilitation of trade in tourism services Open
CEFTA members formulated the Additional Protocol VI (AP6) in order to promote trade in services. This act entered into force in January 2021 and is part of an initiative aimed at establishing a common regional market (CRM). As a pilot proj…
View article: The influence of retail facility lighting on shoppers' product perception
The influence of retail facility lighting on shoppers' product perception Open
Background: The subject of the paper is lighting, which represents one of the instruments of shopper marketing. Review of the relevant literature suggests that lighting can have a significant impact on the appearance of the observed produc…
View article: How Does Organisational ICT Implementation Affect E-Commerce Potential? Empirical Evidence from Serbia
How Does Organisational ICT Implementation Affect E-Commerce Potential? Empirical Evidence from Serbia Open
Research Question: This study investigates both direct and indirect effects of employee ICT skills on business e-commerce potential, evaluated through e-commerce website functionality. Motivation: The study aims at expanding the existing k…
View article: COVID-19 impact on cultural and natural Pan-European thematic routes
COVID-19 impact on cultural and natural Pan-European thematic routes Open
Although the definitive effect is not measurable yet, it is evident that the hospitality and tourism sectors have endured the greatest pressure in the coronavirus pandemic crisis. This paper presents the analysis of the impact of the crisi…
View article: Marketing channels in value creation and delivery of cheese in the Republic of Serbia
Marketing channels in value creation and delivery of cheese in the Republic of Serbia Open
Although the use of various forms of marketing channels is increasing within agricultural marketing, there have been only a limited number of research efforts exploring the influencing factors on the structure of agricultural marketing cha…
View article: Impact of commercial and investment activities in agriculture on local development
Impact of commercial and investment activities in agriculture on local development Open
The main idea in this paper was to investigate how agriculture and processing sectors are connected through commercial activity, and how they influence municipal economic development in Serbia. This was examined through the influence of re…
View article: Marketing channels in value creation and delivery of cheese in the Republic of Serbia
Marketing channels in value creation and delivery of cheese in the Republic of Serbia Open
Although the use of various forms of marketing channels is increasing within agricultural marketing, there have been only a limited number of research efforts exploring the influencing factors on the structure of agricultural marketing cha…
View article: The fixed bed column sorption study for the nitrate removal by a cationic modified inedible pumpkin shell
The fixed bed column sorption study for the nitrate removal by a cationic modified inedible pumpkin shell Open
A fixed bed column was applied to remove nitrate ions from an aqueous solution using a cationic modified pumpkin shell as a sorbent. The fixed bed column performances were assessed by varying the influent nitrate concentrations (50 mg dm-3…
View article: Kinetics, thermodynamics and mechanisms of phosphate sorption onto bottle gourd biomass modified by (3-chloro-2-hydroxypropyl) trimethylammonium chloride
Kinetics, thermodynamics and mechanisms of phosphate sorption onto bottle gourd biomass modified by (3-chloro-2-hydroxypropyl) trimethylammonium chloride Open
The sorption kinetics and thermodynamic parameters of phosphate removal from aqueous solution using quaternary ammonium–modified bottle gourd biomass as a sorbent were studied in a batch reactor. The cationic sorbent, containing trimethyla…
View article: The green modification of Lagenaria vulgaris agro-waste: Spectroscopic and morphological analysis
The green modification of Lagenaria vulgaris agro-waste: Spectroscopic and morphological analysis Open
Recently, research on the exploitation and conversion of agricultural residues into value added products for the production of various important biomolecules of economic importance has been actively implemented. Therefore, the modification…
View article: Traveling experience: Roman emperors and Danube wine route
Traveling experience: Roman emperors and Danube wine route Open
Cultural tourism is a new, rising tourist product worldwide, particularly in Europe. A cultural route is one of the most complex cultural products, comprising material and nonmaterial heritage, combined with interpretation, gamification an…
View article: Application of activated bentonite for the removal of direct and reactive dye from aqueous solutions
Application of activated bentonite for the removal of direct and reactive dye from aqueous solutions Open
The aim of this study was to determine adsorptive properties of acid activated bentonite clay for the removal of Direct Red 173 (DR 173) and Reactive Red 22 (RR 22) dyes from aqueous solutions. Raw and modified clay were characterized by t…
View article: What is the Real State of Financial Management in Companies in the Republic of Serbia?
What is the Real State of Financial Management in Companies in the Republic of Serbia? Open
Research Question: This paper focuses on the basic financial decision making practices of domestic companies and their knowledge of the operational risk management concept. Motivation: Chief Financial Officers (CFOs) play a significant rol…
View article: Digital economy and (non) incremental changes in tourism and retail business model
Digital economy and (non) incremental changes in tourism and retail business model Open
Digitalization of business changes producers, intermediaries, service providers and consumers. There is a vast quantity of data available. Furthermore, new algorithms providing answers from these data are also more and more available. Fina…
View article: The preparation and utilization of the cationic sorbent based on the surfactant modified bottle gourd shell
The preparation and utilization of the cationic sorbent based on the surfactant modified bottle gourd shell Open
The surface of the bottle gourd shell (BGS), a solid agricultural residue of Lagenaria vulgaris Ser. was chemically modified using a cationic surfactant, hexadecyltrime-thylammonium chloride (HTAC). The success of the modification was conf…
View article: Social initiatives in trade and tourism: The cases of Serbia and Croatia
Social initiatives in trade and tourism: The cases of Serbia and Croatia Open
The aim of this paper is to show how entrepreneurs act in a socially responsible manner in the fields of distributive trade and tourism. Social dimension is nowadays considered to be one of the three main pillars of sustainable development…
View article: Evaluating the concentration in Serbian tourism and FMCG retail sector
Evaluating the concentration in Serbian tourism and FMCG retail sector Open
Protection of competition is one of the key areas in market policy and strategy of development of one sector in national economy. From time to time, particularly when noticeable M&A activities occur, in Serbian economy emerged the question…
View article: A critical review of legal framework as a factor of coops development: Case of Serbia
A critical review of legal framework as a factor of coops development: Case of Serbia Open
Contemporary cooperative movement must rest on the original cooperative principles that were confirmed and modernized by the Congress of International Co-Operative Alliance held in Manchester in 1995. Development of coops legislative frame…
View article: The big data phenomenon: The business and public impact
The big data phenomenon: The business and public impact Open
The subject of the research in this paper is the emergence of big data phenomenon and application of big data technologies for business' needs with the specific emphasis on marketing and trade. The purpose of the research is to make a comp…
View article: LOYALTY PROGRAMS IN GROCERY RETAILING:DO CUSTOMERS PROVOKE A TIERED REWARDING SYSTEM?
LOYALTY PROGRAMS IN GROCERY RETAILING:DO CUSTOMERS PROVOKE A TIERED REWARDING SYSTEM? Open
The concept of customer loyalty is inherently attractive to retail business. Stores are implementing and adopting loyalty programs to gain interest of the customers in maintaining relationship with the store. However, differentiation among…
View article: Cooperatives in Serbia: Evolution and current issues
Cooperatives in Serbia: Evolution and current issues Open
Cooperatives in Serbia have long history, evolving from big traditional families to the contemporary social networked organizations and even private companies acting like coops. Current legal framework, on one side, enables many possibilit…
View article: New strategic cycle in the Serbian trade and tourism development
New strategic cycle in the Serbian trade and tourism development Open
Trade and tourism, as significant areas of the service sector in Serbia are entering a new development cycle. In fact, in commerce as well as in tourism, previously adopted strategic documents expire. This creates a need to provide new dev…