Hammad Badar
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View article: Assessment of Consumer Segmentation and Value Preferences for Onion in Pakistan
Assessment of Consumer Segmentation and Value Preferences for Onion in Pakistan Open
This study aims to investigate the preferences of Pakistani customers for onion values, with an emphasis on the variables affecting their purchase decisions. An intercept survey with 273 respondents from three major Pakistani cities includ…
View article: Price Volatility and Food Security
Price Volatility and Food Security Open
Prices send important signals to producers and consumers. Based on these signals, they make decisions. Price volatility, particularly of food commodities, poses difficulties in the efficient allocation of resources both for producers and c…
View article: Unravelling Consumer Preferences and Segments: Implications for Pakistan’s Mandarin Industry Development through Market Relocation
Unravelling Consumer Preferences and Segments: Implications for Pakistan’s Mandarin Industry Development through Market Relocation Open
Rising food security and safety concerns in developing countries have highlighted the importance of establishing efficient and dependable food distribution systems, which necessitate a thorough understanding of consumers and their needs. T…
View article: Farm productivity and social sustainability in formalized value chain governance: the case of the potato industry in Pakistan
Farm productivity and social sustainability in formalized value chain governance: the case of the potato industry in Pakistan Open
Farm productivity and social sustainability are essential to realizing agro-based value chains’ full potential. This paper aims to empirically conduct an analysis of the impact of formal value chain governance practices on farm productivit…
View article: An Understanding of the Agripreneurial Knowledge and Motivation among Gambian Young Agripreneurs
An Understanding of the Agripreneurial Knowledge and Motivation among Gambian Young Agripreneurs Open
Agripreneurship is a new buzzword in the discourse on economic development. It is a new global idea aiming to change agriculture from a subsistence sector to a competitive business. The primary objective of this study is to document the le…
View article: Building Horticulture Value Chains and Reducing Postharvest Losses in Pakistan
Building Horticulture Value Chains and Reducing Postharvest Losses in Pakistan Open
This brief explains why weaknesses in Pakistan’s fruit and vegetable production sector are contributing to postharvest losses and outlines how stronger infrastructure and regulations can improve value chains and support development. It off…
View article: CONSUMER DEMAND FOR AFLATOXIN-FREE RAW MILK IN PAKISTAN
CONSUMER DEMAND FOR AFLATOXIN-FREE RAW MILK IN PAKISTAN Open
Aflatoxins are highly toxic compounds in raw milk and pose serious risks to human health. Growing awareness among consumers about safe food is encouraging researchers, suppliers, and policymakers to investigate consumers’ demand for aflato…
View article: Tax Collection in Pakistan: Determinants and Impact on Economic Growth
Tax Collection in Pakistan: Determinants and Impact on Economic Growth Open
Purpose: Taxes are the primary source of government revenues. Through taxes, governments can increase the revenues needed for public spending. This study is aimed at investigating the determinants of tax collection and its impact on the ec…
View article: Drivers of agripreneurial intentions among students attaining agricultural education in the Gambia
Drivers of agripreneurial intentions among students attaining agricultural education in the Gambia Open
In many third-world countries, high unemployment severely threatens society's social and economic fabric. Countries like The Gambia, with a youthful and increasing population, are particularly hard hit. Agripreneurship has been identified …
View article: Similarities and differences in consumer value preferences for kinnows (Mandarin) in major cities of Pakistan
Similarities and differences in consumer value preferences for kinnows (Mandarin) in major cities of Pakistan Open
This study identified similarities and differences in value preferences of consumers for Kinnows (mandarin) in Lahore, Faisalabad, Rawalpindi and Islamabad. The study sample comprised 540 consumers of Kinnows who were approached for data c…
View article: DETERMINANTS OF CONSUMER RETAIL FORMAT CHOICE BETWEEN TRADITONAL AND MODERN RETAILERS IN PAKISTAN
DETERMINANTS OF CONSUMER RETAIL FORMAT CHOICE BETWEEN TRADITONAL AND MODERN RETAILERS IN PAKISTAN Open
The retail sector is experiencing a transformation with the entry of modern retailers in Pakistan. As a result, now consumers have a choice of shopping either at traditional or modern retailers. The study is aimed at finding out the determ…
View article: Factors Influencing Female Purchase Behavior for Organic Cosmetic Products in Pakistan
Factors Influencing Female Purchase Behavior for Organic Cosmetic Products in Pakistan Open
The use of organic cosmetics is gaining popularity in Pakistan due to associated health and environmental benefits. Consumers' preferences are rapidly shifting towards organic cosmetics because these products are based on natural ingredien…
View article: CONSUMER SEGMENTS AND VALUE PREFERENCES FOR TOMATOES IN PAKISTAN
CONSUMER SEGMENTS AND VALUE PREFERENCES FOR TOMATOES IN PAKISTAN Open
The study identified value preferences of consumers at aggregate and segment level for suggesting upgrading measures to public and private stakeholders in tomato value chains in Pakistan. To this end, a consumer survey was conducted in thr…