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View article: From i-level to g-level to s-level change: New methods for a new mindset for consumer researchers
From i-level to g-level to s-level change: New methods for a new mindset for consumer researchers Open
To expedite urgently needed system-level changes, as consumer researchers, we need to better understand how individual-level interventions affect the likelihood of group-level changes over time, which ultimately can lead to system-level, s…
View article: (Un)intended spillovers of green government policies: The case of plastic regulations
(Un)intended spillovers of green government policies: The case of plastic regulations Open
View article: Social Tipping Games: Experimental Paradigms for Studying Consumer Movements
Social Tipping Games: Experimental Paradigms for Studying Consumer Movements Open
Consumer movements like Extinction Rebellion are being increasingly examined for theirpotential to change current consumption conventions and thus facilitate societal-level change.Past consumer research employs primarily qualitative method…
View article: From i-level to g-level- to s-level change: New methods for a new mindset for consumer researchers
From i-level to g-level- to s-level change: New methods for a new mindset for consumer researchers Open
View article: Referral campaigns for software startups: The impact of network characteristics on product adoption
Referral campaigns for software startups: The impact of network characteristics on product adoption Open
View article: Do Pragmatic Excuses Facilitate People to Rebel Against Unsustainable Conventions in Public Settings?
Do Pragmatic Excuses Facilitate People to Rebel Against Unsustainable Conventions in Public Settings? Open
View article: Collective patterns of social diffusion are shaped by individual inertia and trend-seeking
Collective patterns of social diffusion are shaped by individual inertia and trend-seeking Open
View article: Does sustainability sell? The impact of sustainability claims on the success of national brands’ new product introductions
Does sustainability sell? The impact of sustainability claims on the success of national brands’ new product introductions Open
In the hope of benefiting from the increasing focus on sustainability in Western markets, national brands are introducing new sustainable products. We investigate the success of new sustainable products with a unique dataset combining hous…
View article: Sustainability Claims and Perceived Product Quality: The Moderating Role of Brand CSR
Sustainability Claims and Perceived Product Quality: The Moderating Role of Brand CSR Open
In this research, we focus on the presumed negative effect of a sustainability claim on product quality. We propose that a brands’ corporate social responsibility (CSR) can reduce this negative effect. We conduct an experiment to test our …
View article: Releasing the brake : How disinhibition frees people and facilitates innovation diffusion
Releasing the brake : How disinhibition frees people and facilitates innovation diffusion Open
In this paper, we focus on a new aspect of the diffusion process that can help explain the virality of online new product campaigns. We propose that the sense of anonymity associated with being online liberates people from impression manag…
View article: Releasing the brake: How disinhibition frees people and facilitates social change
Releasing the brake: How disinhibition frees people and facilitates social change Open
Following recent online movements (e.g. #BlackLivesMatter), online platforms became widely regarded as catalysts of social change since they allow social agents to mobilize vast audiences. However, we argue that their role as catalysts spa…
View article: Understanding and Modeling Cognitive Mechanisms in Social Diffusion
Understanding and Modeling Cognitive Mechanisms in Social Diffusion Open
View article: Data analytics in a privacy-concerned world
Data analytics in a privacy-concerned world Open
Data is considered the new oil of the economy, but privacy concerns limit their use, leading to a widespread sense that data analytics and privacy are contradictory. Yet such a view is too narrow, because firms can implement a wide range o…
View article: The impact of social influence on the perceived helpfulness of online consumer reviews
The impact of social influence on the perceived helpfulness of online consumer reviews Open
Purpose This study aims to study to what extent the helpfulness votes others attach to a review affect a consumer’s perceived helpfulness of that review. In addition, the purpose of this study is to investigate whether this social influenc…
View article: Dynamics in charity donation decisions: Insights from a large longitudinal data set
Dynamics in charity donation decisions: Insights from a large longitudinal data set Open
Longitudinal data of charity donation decisions reveal patterns in line with moral consistency as well as moral licensing.
View article: Indicators of opinion leadership in customer networks: self-reports and degree centrality
Indicators of opinion leadership in customer networks: self-reports and degree centrality Open