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View article: The Influence of Inclusive Brand Image in Indonesian Cosmetic Products on Customer Loyalty
The Influence of Inclusive Brand Image in Indonesian Cosmetic Products on Customer Loyalty Open
In recent years, cosmetic brands in Indonesia have shifted their marketing strategies to emphasize inclusivity, aiming to foster stronger customer loyalty. This shift includes the portrayal of diverse beauty standards and the inclusion of …
View article: Proposed Methodology For Indonesian State-Owned Enterprises To Conduct Corporate Spin-Off
Proposed Methodology For Indonesian State-Owned Enterprises To Conduct Corporate Spin-Off Open
This research addresses the absence of a formal framework for compliance with corporate spin-offs within Indonesian state-owned enterprises (SOEs). Focusing on a real issue within a state-owned aviation company, the study proposes a compre…
View article: Proposed Business Strategy to Increase Competitiveness of Deenay
Proposed Business Strategy to Increase Competitiveness of Deenay Open
In Indonesia’s highly competitive Muslim fashion market, Deenay, a significant player since 2017, confronts challenges such as declining sales, imitation product proliferation, and human resource issues, despite its robust capital and bran…
View article: Segmentation Analysis and Target Market Identification of Halal Tourism in Aceh Province
Segmentation Analysis and Target Market Identification of Halal Tourism in Aceh Province Open
This study aims to identify market segments and appropriate target markets for halal tourism in Aceh Province. The research method used is quantitative with data collection through questionnaires. The study findings show that Aceh Province…
View article: Analysis of Public Perspective on Oil Fuel Prices Increase and Factors Affecting Intention to Visit Tourist Destination. Case Study: Ciletuh-Palabuhanratu UNESCO Global Geopark
Analysis of Public Perspective on Oil Fuel Prices Increase and Factors Affecting Intention to Visit Tourist Destination. Case Study: Ciletuh-Palabuhanratu UNESCO Global Geopark Open
ABSTRACT: Tourism is a phenomenon with a growing sector in many nations, including Indonesia. In 2022, Indonesia experienced a considerable increase in the price of oil fuel (BBM). The rise in oil fuel prices might impact people's intentio…
View article: Analysis of Public Perspective on Oil Fuel Prices Increase and Factors Affecting Intention to Visit Tourist Destination. Case Study: Ciletuh-Palabuhanratu UNESCO Global Geopark
Analysis of Public Perspective on Oil Fuel Prices Increase and Factors Affecting Intention to Visit Tourist Destination. Case Study: Ciletuh-Palabuhanratu UNESCO Global Geopark Open
Tourism is a phenomenon with a growing sector in many nations, including Indonesia. In 2022, Indonesia experienced a considerable increase in the price of oil fuel (BBM). The rise in oil fuel prices might impact people’s intentions to visi…
View article: Marketing Strategy to Increase Brand Awareness: A Study Case on Digital Loan Application
Marketing Strategy to Increase Brand Awareness: A Study Case on Digital Loan Application Open
Indonesia’s fintech industry has continued to experience rapid growth and will emerge as a key participant in the country’s financial sector by 2022-2023. Fintech is an abbreviation for financial technology, which refers to the use of tech…
View article: Marketing Strategy to Increase Brand Awareness: A Study Case on Digital Loan Application
Marketing Strategy to Increase Brand Awareness: A Study Case on Digital Loan Application Open
Indonesia’s fintech industry has continued to experience rapid growth and will emerge as a key participant in the country’s financial sector by 2022-2023. Fintech is an abbreviation for financial technology, which refers to the use of tech…
View article: Proposed Digital Marketing Strategy Using Existing Customer Journey Analysis Case Study: PT SS
Proposed Digital Marketing Strategy Using Existing Customer Journey Analysis Case Study: PT SS Open
PT SS is an Indonesian electricity provider that has been in operation for over 25 years. PT SS has a primary client in the utilities industry. In 2018, the government implemented a regulation that decreased the company’s revenue. In order…
View article: Proposed Digital Marketing Strategy Using Existing Customer Journey Analysis Case Study: PT SS
Proposed Digital Marketing Strategy Using Existing Customer Journey Analysis Case Study: PT SS Open
ABSTRACT: PT SS is an Indonesian electricity provider that has been in operation for over 25 years. PT SS has a primary client in the utilities industry. In 2018, the government implemented a regulation that decreased the company's revenue…
View article: Proposed Marketing Strategy for Honda WR-V to Improve Brand Awareness and Customers' Purchase Intention in Central Java and Yogyakarta
Proposed Marketing Strategy for Honda WR-V to Improve Brand Awareness and Customers' Purchase Intention in Central Java and Yogyakarta Open
ABSTRACT: Honda WR-V was officially launched in Indonesia in November 2022. This Small SUV car is now being promoted around Indonesia, including Central Java and Yogyakarta area. As a new released car, this car should be promoted routinely…
View article: Proposed Marketing Strategy for Honda WR-V to Improve Brand Awareness and Customers’ Purchase Intention in Central Java and Yogyakarta
Proposed Marketing Strategy for Honda WR-V to Improve Brand Awareness and Customers’ Purchase Intention in Central Java and Yogyakarta Open
Honda WR-V was officially launched in Indonesia in November 2022. This Small SUV car is now being promoted around Indonesia, including Central Java and Yogyakarta area. As a new released car, this car should be promoted routinely by the co…
View article: Marketing Strategy to Increase Sales for Distributor Liquefied Petroleum Gas Company (Case Study: PT. Lembang Abadi Indah)
Marketing Strategy to Increase Sales for Distributor Liquefied Petroleum Gas Company (Case Study: PT. Lembang Abadi Indah) Open
Liquefied petroleum gas (LPG) demand has increased every year since the government implemented a policy to convert kerosene to gas. It continues to increase in the last 10 (ten) years. from 2011-2021. Increases in LPG consumption signifies…
View article: Marketing Strategy to Increase Sales for Distributor Liquefied Petroleum Gas Company (Case Study: PT. Lembang Abadi Indah)
Marketing Strategy to Increase Sales for Distributor Liquefied Petroleum Gas Company (Case Study: PT. Lembang Abadi Indah) Open
Liquefied petroleum gas (LPG) demand has increased every year since the government implemented a policy to convert kerosene to gas. It continues to increase in the last 10 (ten) years. from 2011-2021. Increases in LPG consumption signifies…
View article: Proposed Business Model and Business Strategy for Financial Planning Business in Young Middle Class Family Market
Proposed Business Model and Business Strategy for Financial Planning Business in Young Middle Class Family Market Open
Financial planners have been presumed to be expensive and luxurious service and are only needed by people who have assets. While in fact, financial planner is more needed by middle-class people experiencing financial issues. However, there…
View article: Proposed Marketing Communication Model To Increase Interse Of „Foreign Backpackers“ To Visit Ciletuh Palabuhanratu UNESCO Global Geopark
Proposed Marketing Communication Model To Increase Interse Of „Foreign Backpackers“ To Visit Ciletuh Palabuhanratu UNESCO Global Geopark Open
Ciletuh-Palabuhanratu UNESCO Global Geopark (CPUGGp), is the first West Java Geopark located in the Sukabumi Region with UNESCO Global Geopark status in 2018. CPUGGp as a tourism destination, provides three geopark aspects to attract touri…
View article: Strategic Development to Increase the Conversion Rate in Digital Investment Platform for Retail Investor of XYZ Company
Strategic Development to Increase the Conversion Rate in Digital Investment Platform for Retail Investor of XYZ Company Open
The fintech ecosystem continued to mature at an accelerated pace over the years including digital investment platforms. Big developments like the rise of Robo-advisor technology and government support resulted in a huge and promising oppor…
View article: THE IMPACT OF CELEBRITY AND NON-CELEBRITY ENDORSER CREDIBILITY IN THE ADVERTISEMENT ON ATTITUDE TOWARDS ADVERTISEMENT, ATTITUDE TOWARDS BRAND, AND PURCHASE INTENTION
THE IMPACT OF CELEBRITY AND NON-CELEBRITY ENDORSER CREDIBILITY IN THE ADVERTISEMENT ON ATTITUDE TOWARDS ADVERTISEMENT, ATTITUDE TOWARDS BRAND, AND PURCHASE INTENTION Open
In this highly competitive era, consumers can be exposed to large volume of advertisement. Hence, the concept of celebrity endorsement is commonly used to help advertisement stands out from the surrounding media clutter in the communicatio…