I Gusti Agung Gede Witarsana
YOU?
Author Swipe
View article: The Pengaruh Brand Image terhadap Minat Beli Wisatawan Domestik di The Oberoi Beach Resort, Bali
The Pengaruh Brand Image terhadap Minat Beli Wisatawan Domestik di The Oberoi Beach Resort, Bali Open
This research was prompt by the number of domestic visits at The Oberoi Beach Resort Bali which had low visits compared to visits by foreign market shares. This study aims to analyse the impact of brand image on the buying interest of dome…
View article: The Effect of Beauty Privilege on the Recruitment Process of Hotel Employees in Bali
The Effect of Beauty Privilege on the Recruitment Process of Hotel Employees in Bali Open
The purpose of this research is to see how beauty privilege affects the hiring process in Bali's hospitality industry as the industry plays an important role in the regional economy and the selection of high-quality human resources is cruc…
View article: The Effect of Product Quality and Price on Purchase Intention of Event Package at the Apurva Kempinski Bali
The Effect of Product Quality and Price on Purchase Intention of Event Package at the Apurva Kempinski Bali Open
The data analysis method used in this study is Multiple Linear Regression, Coefficient of Determination, t test and F test. According to the results of the study, it can be observed that product quality has a positive and significant impac…
View article: THE INFLUENCE OF CREATIVITY AND INNOVATION ON COMPETITIVE ADVANTAGE (CASE STUDY OF INTERCONTINENTAL BALI RESORT HOTEL WEDDING SALES)
THE INFLUENCE OF CREATIVITY AND INNOVATION ON COMPETITIVE ADVANTAGE (CASE STUDY OF INTERCONTINENTAL BALI RESORT HOTEL WEDDING SALES) Open
Changing customer demands have an impact on the company assessment given, requiring the application of creativity and innovation. Therefore, applying creativity and innovation is very important. The challenge felt by employees who work as …
View article: The Impact of Digital Marketing and Brand Awareness on Purchasing Decisions with Brand Image as an Intervening Variable at 3-Star Hotels in Makassar
The Impact of Digital Marketing and Brand Awareness on Purchasing Decisions with Brand Image as an Intervening Variable at 3-Star Hotels in Makassar Open
Background: Research on Digital Marketing, Brand Awareness, and Brand Image is necessary to determine which indicators most effectively influence consumer purchasing decisions. Previous studies have shown varying results, underscoring the …
View article: Pendampingan Desa Wisata Politeknik Pariwisata Bali di Desa Wisata Cemagi
Pendampingan Desa Wisata Politeknik Pariwisata Bali di Desa Wisata Cemagi Open
The purpose of community service activities is to carry out the socialization of the tourist village program, which was carried out by the Hospitality Management Study Program, Bali Tourism Polytechnic, on June 23, 2023. The implementation…
View article: WINNING OVER THE GEN Z: EMPIRICAL INSIGHTS INTO SOCIAL MEDIA BEHAVIOUR DURING TRAVEL
WINNING OVER THE GEN Z: EMPIRICAL INSIGHTS INTO SOCIAL MEDIA BEHAVIOUR DURING TRAVEL Open
Objective: The objective of this study is to investigate the social media behavior of Generation Z during travel, focusing on their product and service choices, as well as the environmental motivations behind these choices. The aim is to u…
View article: The Influence of Workplace Well-Being on Employee Turnover Intentions at Nusa Dua Beach Hotel & Spa
The Influence of Workplace Well-Being on Employee Turnover Intentions at Nusa Dua Beach Hotel & Spa Open
The high demands of work at hotels and the lack of employee well-being will have an impact on the emergence of intentional behavior and turnover intentions. Workplace Studentwell-being is one of the important factors that is thought to con…
View article: The role user’s interface of the decision to purchase accommodation in Bali on the traveloka.com site
The role user’s interface of the decision to purchase accommodation in Bali on the traveloka.com site Open
The development of Traveloka.com as a Online Travel Agents in Indonesia provides an easier access to customer. In Traveloka.com’s user interface, there are some indicators namely, brand image, price, online reviews, and location. This rese…
View article: Examining the Effects of Online Travel Agents on Room Revenue
Examining the Effects of Online Travel Agents on Room Revenue Open
Purpose of the study: This study aims to determine the impact of online travel agent distribution channels on the Revenue Per Available Room (RevPAR) at Aloft Bali Seminyak over two years (2021-2022).
Methodology: This study employs class…
View article: Strategi Bauran Pemasaran Untuk Meningkatkan Tingkat Hunian Kamar Di Karma Kandara Resort Bali Pada Masa Pandemi Covid-19
Strategi Bauran Pemasaran Untuk Meningkatkan Tingkat Hunian Kamar Di Karma Kandara Resort Bali Pada Masa Pandemi Covid-19 Open
This study aims to find out the application of a marketing mix strategy to increase room occupancy rates and to find out the strengths, weaknesses, opportunities and threats at Karma Kandara Resort Bali during the Covid-19 pandemic. During…
View article: The Influence of Marketing Innovation to Room Purchase Decision during Pandemic Covid-19 in Anantara Uluwatu Bali Resort
The Influence of Marketing Innovation to Room Purchase Decision during Pandemic Covid-19 in Anantara Uluwatu Bali Resort Open
The Covid-19 pandemic has created unprecedented business changes and has significantly impacted the tourism sector. Hotels began to carry out adaptive capabilities and create improvements through innovative practices to maintain the compan…
View article: STRATEGIES FOR VILLAGE TOURISM DEVELOPMENT IN COASTAL DURING COVID-19: CHALLENGES AND OPPORTUNITIES
STRATEGIES FOR VILLAGE TOURISM DEVELOPMENT IN COASTAL DURING COVID-19: CHALLENGES AND OPPORTUNITIES Open
The Covid-19 outbreak has had a negative impact on the decline in the number of visits in the tourism sector, one of which is the tourist village. The recovery of tourist villages during Covid-19 relies heavily on the role of the Tourism A…
View article: Pemanfaatan Internet sebagai Media Pemasaran Pondok Wisata di Desa Pelaga, Kabupaten Badung
Pemanfaatan Internet sebagai Media Pemasaran Pondok Wisata di Desa Pelaga, Kabupaten Badung Open
Pelaga Village, Badung Regency is famous for its beautiful and natural view. Therefore, the community is very enthusiastic to manage homestay as a means of support. In Pelaga Tourism Village, agro-tourism development has also been carried …
View article: Pendampingan Pembuatan Business Plan Repositioning Hotel Warna Kedaton Post COVID-19
Pendampingan Pembuatan Business Plan Repositioning Hotel Warna Kedaton Post COVID-19 Open
Hotel Warna Kedaton is located in the city of Denpasar, precisely on Jalan Jayagiri Utara number 1 Bali. This hotel has Balinese architecture with basic facilities in the form of 49 guest rooms, supporting facilities such as restaurants,…
View article: The Effect of Job Satisfaction on Employee Turnover Intention: Case Study in Tanadewa Resort and Spa Ubud
The Effect of Job Satisfaction on Employee Turnover Intention: Case Study in Tanadewa Resort and Spa Ubud Open
Employee turnover can cause problems within hospitality business. Job satisfaction commonly influence employee turnover intention. Tanadewa Resort and Spa, Ubud has high annual turnover rate. This research’s objective is to analyze the imp…
View article: Motivation versus risk
Motivation versus risk Open
The tourism industry is the one that has been hit the most by the COVID-19 outbreak. Bali is one of the most popular tourist destinations among both local and international visitors, and its economy is heavily reliant on the tourism indust…
View article: COVID-19 perceptions, subjective norms, and perceived benefits to attitude and behavior of continuous using of medical mask
COVID-19 perceptions, subjective norms, and perceived benefits to attitude and behavior of continuous using of medical mask Open
The purpose of this study was to examine and explain the effect of COVID-19 Perception, subjective norms, and Perceived Benefits on attitudes and Behavior continuous use of medical mask. The population of this study is people in Indonesia …
View article: Pengaruh Average Daily Rate dan Nilai Tukar Mata Uang terhadap Revenue Per Available Room di Hotel XYZ
Pengaruh Average Daily Rate dan Nilai Tukar Mata Uang terhadap Revenue Per Available Room di Hotel XYZ Open
Revenue Per Available Room (RevPAR) at Hotel XYZ has decreased since 2017 to 2019. Hotel XYZ applied Best Average Daily Rate (ADR) to increase the income without reducing the guest satisfaction. This ADR used USD nominal, so the currency e…
View article: Analysis of Training Program in Front Office Department at Aryaduta Bali Hotel
Analysis of Training Program in Front Office Department at Aryaduta Bali Hotel Open
Training program evaluation is highly necessary and important to improve the business, particularly in the hospitality business. The aim of this research is to analyze the quality of training programs held for employees in the Front Office…