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View article: An Introduction to this Special issue: A step change in marketing communication education - the next urgent steps for research
An Introduction to this Special issue: A step change in marketing communication education - the next urgent steps for research Open
International audience
View article: A step change in marketing communication education - the next urgent steps for research
A step change in marketing communication education - the next urgent steps for research Open
Our world, and our workplace, has undergone a disruptive step change. It has transformed the way universities operate, what industry demands, how we teach and the way our students learn. That is why this special issue, and particularly thi…
View article: Competitive advantage for life: an industry view of marketing communication education
Competitive advantage for life: an industry view of marketing communication education Open
A competitive advantage is the desired outcome of a sound marketing communication strategy. However, there are scant explorations of how marketing communication education can build competitive advantages for students entering the workforce…
View article: Examining customer-oriented positive deviance intentions of retail employees
Examining customer-oriented positive deviance intentions of retail employees Open
Purpose Occasionally, retail employees “break the rules” in order to help customers. Currently, there is little research on the mechanisms by which a sales assistants’ positive deviance intentions help them attain specific personal and org…
View article: The interplay and growth implications of dynamic capabilities and market orientation
The interplay and growth implications of dynamic capabilities and market orientation Open
View article: Examining the antecedents and consequences of gratitude
Examining the antecedents and consequences of gratitude Open
Purpose This study aims to propose the emotional response of gratitude as a mediating mechanism to explain the relationship between perceptions of a service organisations’ relationship marketing investments, customer cynicism and reciproci…
View article: Promoting consumer environmental friendly purchase behaviour: a synthesized model from three short-term longitudinal studies in Australia
Promoting consumer environmental friendly purchase behaviour: a synthesized model from three short-term longitudinal studies in Australia Open
This study aims to develop a predictive model of consumer behaviour in the context of environmental purchases. Each of three environmental behaviours consisting of 250 respondents was collected in Australia using a short-term longitudinal …
View article: The effect of relationship marketing investments on relationship quality, the mediating role of customer gratitude
The effect of relationship marketing investments on relationship quality, the mediating role of customer gratitude Open
View article: The Role That Cognition Plays in Attitude Formation: An Alternative Model for the Determinants of Attitude
The Role That Cognition Plays in Attitude Formation: An Alternative Model for the Determinants of Attitude Open
Despite the literature supporting the role of attitude in exploring consumer behavior, we still know very little about the cognitive factors that directly or indirectly influence attitude. Through a series of three studies, the relationshi…
View article: The influence of internal communication on employee engagement: A pilot study
The influence of internal communication on employee engagement: A pilot study Open