Imran Bashir Dar
YOU?
Author Swipe
View article: Corporate Social Responsibility in Pakistan’s Banking Sector: A Critical Analysis, SDG Alignment and Way Forward
Corporate Social Responsibility in Pakistan’s Banking Sector: A Critical Analysis, SDG Alignment and Way Forward Open
This case study is an exploratory study of the current CSR environment in the Banking Industry of Pakistan. The inclusive case studies that present the critique, way forward, and SDG alignment for the banking sector of developing economies…
View article: Strategic Approaches to Managing Independent Power Producers in Pakistan: Addressing Capacity Charges and Advancing SDG-7 through Innovation 4.0
Strategic Approaches to Managing Independent Power Producers in Pakistan: Addressing Capacity Charges and Advancing SDG-7 through Innovation 4.0 Open
On 6th January, 2024, Taimour Ghause, a senior officer at the Ministry of Energy, Power Division, sat in his office in Islamabad reviewing the country’s energy crisis. Has was concerned about the challenges being faced by the country in th…
View article: Leveraging Marketing Analytics for Digital Transformation: A Case Study of Pakistan’s Cement Industry
Leveraging Marketing Analytics for Digital Transformation: A Case Study of Pakistan’s Cement Industry Open
Marketing analytics is a new, complicated, multidisciplinary field that the research community has explained with several hypotheses. The 4th industrial revolution has created economic prospects in marketing analytics techniques and measur…
View article: THE ROLE OF WEB STORE STIMULI ON CUSTOMERS' IMPULSE BUYING BEHAVIOUR THROUGH BRAND PERCEPTION
THE ROLE OF WEB STORE STIMULI ON CUSTOMERS' IMPULSE BUYING BEHAVIOUR THROUGH BRAND PERCEPTION Open
In light of prevailing technological advancements, online shopping has become increasingly prevalent. A well-designed webpage interface, particularly in terms of visual appeal, has the potential to evoke customer emotions such as pleasure …
View article: Tourism and Hospitality in terms of Analytics, Industry 4.0 and Public Value: A Mini Bibliometric Review
Tourism and Hospitality in terms of Analytics, Industry 4.0 and Public Value: A Mini Bibliometric Review Open
This research concisely reviewed the area of hospitality and tourism through a bibliometric study with the consideration of analytics, industry 4.0 and public value dimensions. The Scopus database was utilised for literary search and scann…
View article: Advertisement and Consumer Buying Behaviour: A Case of Firm’s Financial Performance in Pakistan, Turkey and Malaysia
Advertisement and Consumer Buying Behaviour: A Case of Firm’s Financial Performance in Pakistan, Turkey and Malaysia Open
This research aims to provide thoughtfulness regarding advertisements and their impact on consumers’ purchasing decisions, which may affect a company’s financial performance. The key objectives of this research are: to understand how adver…
View article: Marketing Analytics Theoretical Development and Trends: The Journey of Defining Marketing Analytics
Marketing Analytics Theoretical Development and Trends: The Journey of Defining Marketing Analytics Open
Marketing Analytics is a novel area of marketing science that is becoming a new subject and area of expertise like other sub-branches of marketing, with the conceptual umbrella overlapping data science and the fruits of the fourth industri…
View article: The Fear of the Known and Unknown in Being the Sustainable Business: Environmental Concern Reflected by Axfood (Sweden)
The Fear of the Known and Unknown in Being the Sustainable Business: Environmental Concern Reflected by Axfood (Sweden) Open
This research aims to examine the feasibility of adopting a corporate social responsibility strategy that prioritises environmental protection within the food distribution and retail sectors. The environmental strategy involves ecofriendly…
View article: The Impact of Covid-19: on Administration of Universities in TwinCities of Pakistan in Terms of E-Learnin
The Impact of Covid-19: on Administration of Universities in TwinCities of Pakistan in Terms of E-Learnin Open
The study is about the impact of Covid-19 on administration of universities in twin- cities of Pakistan in terms of e-learning. It is a novel topic that required qualitative research through in-depth interviews from the experts of the matt…
View article: Big Five Personality Traits on Project Success in Marketing-Oriented Organizations: Moderation of Leader Member Exchange
Big Five Personality Traits on Project Success in Marketing-Oriented Organizations: Moderation of Leader Member Exchange Open
Objectives. The relational interconnectivity of leaders and organizational members in thecontext of personality traits is in limelight due to market pressing need of antecedents’investigation for project success. This study is about portra…
View article: Exploring the Marketing Analytics Practices in Cement Industry: A Case Study Approach for a Cement Company Associated with Indigenous Conglomerate
Exploring the Marketing Analytics Practices in Cement Industry: A Case Study Approach for a Cement Company Associated with Indigenous Conglomerate Open
The dawn of 4th industrial evolution (4.0) in emerging economies, has been a paradigm shift for data consumption in cement companies, where value input from marketing analytics is apparent but holistic understanding is lacking. The cement …
View article: Comments on “The nature of theory in information systems”
Comments on “The nature of theory in information systems” Open
This commentary is on Shirley Gregor’s (2006) article titled “The Nature of Theory in Information Systems”, published in MIS Quarterly. In terms of theories, five types have been prominent in Gregor’s classification: (a) Theory of Analyzin…
View article: The role and analysis of Microfinance Banks in Pakistan
The role and analysis of Microfinance Banks in Pakistan Open
The previous decades are marked with the observable and documented economically developmental role of Microfinance banks (MFBs) in country, which is developing and transitional economy, yet no exhaustive research on the role and analysis o…
View article: Herding Behavior in Pakistani Financial Markets: A Study of Behavioral Finance
Herding Behavior in Pakistani Financial Markets: A Study of Behavioral Finance Open
This paper examines herd behavior in Pakistan stock market using data from the Pakistan Stock Exchange. We test for the presence of herding as suggested by Hwang and Salmon (2004) Model. Results based on monthly data indicate the existence…
View article: How Social Economy can add Value to State Development?
How Social Economy can add Value to State Development? Open
The research aim of this study is “Social economy” execution to exhibit its effect on the growth of a country.Although the social economy arises with the owing together of economic and the social factors, however, tothis point, the core ob…