Ina Agustini Murwani
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View article: Value-Belief-Norm Theory and Pro-Environmental Behavior: A Study on Blue Collar Workers in Jakarta
Value-Belief-Norm Theory and Pro-Environmental Behavior: A Study on Blue Collar Workers in Jakarta Open
Pollution and climate change have become urgent global challenges, with the Special Capital Region of Jakarta identified as one of the most affected areas. While many citizens have adapted to these environmental pressures, blue-collar work…
View article: Impact of Waste Picker and Recycling Applications as Dimension of Perceived Behavioural Control on Recycling Intention
Impact of Waste Picker and Recycling Applications as Dimension of Perceived Behavioural Control on Recycling Intention Open
Separating household waste is a crucial step in the recycling process that relies on personal motivation. Enhancing recycling intentions is particularly important in underdeveloped nations where the role of waste pickers significantly infl…
View article: Online Innovation and Buyback Intent In The Training Industry: The Mediating Effect with Customer Experience
Online Innovation and Buyback Intent In The Training Industry: The Mediating Effect with Customer Experience Open
This study aims to investigate the role of customer experience as a mediator in the relationship between online innovation and repurchase intention in the training industry in Indonesia. In the context of intense competition, understanding…
View article: RAWA BELONG FLOWER MARKET REVITALIZATION INTO DKI JAKARTA TOURIST DESTINATION
RAWA BELONG FLOWER MARKET REVITALIZATION INTO DKI JAKARTA TOURIST DESTINATION Open
Rawa Belong Flower Market is a distinctive market structure, various types of flowers and ornamental plants on offer, and its influence on local communities and tourism, this market teaches us about the importance of maintaining a balance …
View article: The Impact of Sensory Marketing: Analysis of its Attributes Towards Online Perfum Users’ Behavior
The Impact of Sensory Marketing: Analysis of its Attributes Towards Online Perfum Users’ Behavior Open
Purpose: The tendency of consumers to purchase online today is enormous and requires the role of sensory marketing in providing a positive and memorable experience to all. In addition, since sensory marketing whether in online or offline s…
View article: What Influenced Generation Z Decision to Enter E-Sport as a Career?
What Influenced Generation Z Decision to Enter E-Sport as a Career? Open
Current technological developments, especially in the gaming industry, have created new job opportunities in digital games and a new phenomenon known as e-sports. There is a relationship between e-sports and career. There is still limited …
View article: WILL INFORMATION OVERLOAD SITUATION FACILITATE PEOPLE TO BUY IN SOCIAL MEDIA & E-COMMERCE? CASE OF LOCAL SKIN CARE BRANDS IN INDONESIA
WILL INFORMATION OVERLOAD SITUATION FACILITATE PEOPLE TO BUY IN SOCIAL MEDIA & E-COMMERCE? CASE OF LOCAL SKIN CARE BRANDS IN INDONESIA Open
The pandemic has opened the opportunity for local skincare brands to launch their variants in social media. The proliferation of communication about the brands and its variants in social media provides consumers with sufficient even overlo…
View article: FACTORS INFLUENCING CAREER CHOICE OF ESPORTS FOR GENERATION Z
FACTORS INFLUENCING CAREER CHOICE OF ESPORTS FOR GENERATION Z Open
ABSTRACT Current technological developments, especially in the gaming industry, have created new job opportunities in digital games and a new phenomenon known as e-sports. There is a relationship between e-sports and caree…
View article: Factors Affecting Customer's Intention To Return To The Movie After Reopening During The Covid-19 Pandemic
Factors Affecting Customer's Intention To Return To The Movie After Reopening During The Covid-19 Pandemic Open
Journal this discuss about influencing factors intention customer for return to cinema after reopening during covid-19 pandemic. Study this aim for test influencing factors intention customer for watching at the cinema During period pandem…
View article: Analysis of the Application of Customer Engagement on the Compass Shoe Brand
Analysis of the Application of Customer Engagement on the Compass Shoe Brand Open
The main purpose of this study was to analyze the implementation of Customer Engagement on the Compass Shoe Brand. This research is a causal research conducted to determine the effect of one or more independent variables on the dependent v…
View article: The Implementation of S-O-R Framework (Stimulus, Organism, and Response) in User Behavior Analysis of Instagram Shop Features on Purchase Intention
The Implementation of S-O-R Framework (Stimulus, Organism, and Response) in User Behavior Analysis of Instagram Shop Features on Purchase Intention Open
The primary purpose of this study is to analyze the application of the S-O-R Framework (Stimuly, Organism, and Response) in the Analysis of User Behavior of the Instagram Shop Feature on Purchase Intention. This study is a causality study,…
View article: Factors that Influence the Intention to Reuse Public Transport Routes Involving Transfer in the Early Stage of Integrated Transportation System Development: MRT Case in Jakarta
Factors that Influence the Intention to Reuse Public Transport Routes Involving Transfer in the Early Stage of Integrated Transportation System Development: MRT Case in Jakarta Open
To improve the image of public transportation and encourage citizen to use it, the transportation infrastructure in Jakarta has been modernized by developing an integrated transportation system with MRT as the center of the integration. Wi…
View article: How to Teach Empathy to Business Students?
How to Teach Empathy to Business Students? Open
View article: The Determinant Factors of Omnichannel Service Adoption in Jakarta
The Determinant Factors of Omnichannel Service Adoption in Jakarta Open
Along with the development of technology in retail, consumers have increased their expectation about experience convenience in retail. Starting with the growth of various platform, the next development is the experience that combined both …