Irina Lock
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View article: Drivers of Reputation and Legitimacy of a Highly Visible Public Sector Organization: Surveying Citizens’ Perceptions
Drivers of Reputation and Legitimacy of a Highly Visible Public Sector Organization: Surveying Citizens’ Perceptions Open
Reputation and legitimacy are crucial resources for public sector organizations (PSOs) that have a high public visibility. These social judgments are formed by citizens’ direct experiences with such organizations and indirectly, via media …
View article: Automated Communication’s Impact on Strategic Communication: Implications from a Systematic Review
Automated Communication’s Impact on Strategic Communication: Implications from a Systematic Review Open
The trend of automation, artificial intelligence, and algorithms has taken hold of strategic communication research and practice. While research on specific automated communication phenomena, such as AI influencers and chatbots, is steadil…
View article: Stepping on Toes? Role Dynamics between Journalists and Lobbyists Regarding Big Tech’s Accountability Agenda
Stepping on Toes? Role Dynamics between Journalists and Lobbyists Regarding Big Tech’s Accountability Agenda Open
The expanding political role of Big Tech(nology) corporations has triggered concerns about the role of the media in holding corporate power to account. This study provides a comprehensive understanding of role dynamics between journalists …
View article: Divergent Views and Common Values: Comparing Sustainability Understandings Across News Media, Businesses, and Consumers
Divergent Views and Common Values: Comparing Sustainability Understandings Across News Media, Businesses, and Consumers Open
Sustainability has become a widely used term in public discourse, yet it is connected to a variety of meanings with diverging implications for possible societal, political, and economic solutions. This study identifies and compares how sus…
View article: Identity resilience in times of mediatization: Comparing employees’ with citizens’ perceptions of a public organization
Identity resilience in times of mediatization: Comparing employees’ with citizens’ perceptions of a public organization Open
Some organizations are highly visible in the media. This media coverage informs employees about others' perceptions of their organization. Consequently, perceived visibility may be related to how employees think about their organization an…
View article: The watchdog role in the age of Big Tech – how news media in the United States and Germany hold Big Tech corporations accountable
The watchdog role in the age of Big Tech – how news media in the United States and Germany hold Big Tech corporations accountable Open
The unprecedented power of Big Tech corporations and the complexity of regulating them requires considering the role of news media as a corporate accountability mechanism. The aim of this article is to examine news media’s watchdog role th…
View article: Conserving complexity: A complex systems paradigm and framework to study public relations’ contribution to grand challenges
Conserving complexity: A complex systems paradigm and framework to study public relations’ contribution to grand challenges Open
Sustainable development poses a grand challenge for society, addressed by organisations through their public relations activities. Grand challenges are complex by nature and call for nontrivial solutions whose effects show at the level of …
View article: Agenda-Setting for COVID-19: A Study of Large-Scale Economic News Coverage Using Natural Language Processing
Agenda-Setting for COVID-19: A Study of Large-Scale Economic News Coverage Using Natural Language Processing Open
Over the past two years, organizations and businesses have been forced to constantly adapt and develop effective responses to the challenges of the COVID-19 pandemic. The acuteness, global scale and intense dynamism of the situation make o…
View article: Finding More Needles in More Haystacks: Rigorous Literature Searching for Systematic Reviews and Meta-Analyses in Management and Organization Studies
Finding More Needles in More Haystacks: Rigorous Literature Searching for Systematic Reviews and Meta-Analyses in Management and Organization Studies Open
With increasing numbers of publications, synthesizing research in management and organization studies (MOS) and the social sciences in general has become necessary to summarize knowledge, discover research gaps, and gather interdisciplinar…
View article: Automated Visual Content Analysis (AVCA) in Communication Research: A Protocol for Large Scale Image Classification with Pre-Trained Computer Vision Models
Automated Visual Content Analysis (AVCA) in Communication Research: A Protocol for Large Scale Image Classification with Pre-Trained Computer Vision Models Open
The increasing volume of images published online in a wide variety of contexts requires communication researchers to address this reality by analyzing visual content at a large scale. Ongoing advances in computer vision to automatically de…
View article: Debating Glyphosate: A Macro Perspective on the Role of Strategic Communication in Forming and Monitoring A Global Issue Arena Using Inductive Topic Modelling
Debating Glyphosate: A Macro Perspective on the Role of Strategic Communication in Forming and Monitoring A Global Issue Arena Using Inductive Topic Modelling Open
Stakeholders debate issues of public interest in global online issue arenas, but political decision makers decide on these macro issues at national and supranational levels. A better understanding of the role of organizations in forming an…
View article: Visualizing the triple bottom line: A large‐scale automated visual content analysis of European corporations' website and social media images
Visualizing the triple bottom line: A large‐scale automated visual content analysis of European corporations' website and social media images Open
With the “visual turn” online, images have become increasingly important for companies to attract stakeholders to their online CSR communication. To investigate in how far businesses' visual sustainability language reflects a balanced trip…
View article: The role of visuals in corporate communication: Contents and effects
The role of visuals in corporate communication: Contents and effects Open
This collection contains data and additional material on my research line on the role of images in corporate communication. Special focus is laid on the importance and content of visuals and the effects of the interplay of text and images …
View article: Back to the Roots? The Applications of Communication Science Theories in Strategic Communication Research
Back to the Roots? The Applications of Communication Science Theories in Strategic Communication Research Open
Recently, the field of strategic communication has been criticized for lacking a coherent theoretical synthesis. Recognizing that strategic communication is a sub-discipline of communication science, we study how the field is anchored in t…
View article: Traveling frames: How corporate and civil society actors try to influence public administration and courts in a case on nuclear emission data in Switzerland
Traveling frames: How corporate and civil society actors try to influence public administration and courts in a case on nuclear emission data in Switzerland Open
This paper focuses on the framing strategies lobbyists apply to influence public policy in a case on nuclear emission data in Switzerland. Framing analysis is at the heart of communication science and has been applied in lobbying settings,…
View article: Organizational propaganda on the Internet: A systematic review
Organizational propaganda on the Internet: A systematic review Open
The digital environment alters the way organizations use propaganda and facilitates its spread. This development calls for an outline of the features of propaganda by organizations on the Internet and to reconsider where public relations (…
View article: Explicating communicative organization-stakeholder relationships in the digital age: A systematic review and research agenda
Explicating communicative organization-stakeholder relationships in the digital age: A systematic review and research agenda Open
The digital age is a game-changer for the communication between organizations and stakeholders. Relationships are pivotal to public relations. However, their conceptualizations, measures, and normative assumptions have neither been analyze…
View article: Systematic Review: Explicating Communicative Organization-Stakeholder Relationships in the Digital Age
Systematic Review: Explicating Communicative Organization-Stakeholder Relationships in the Digital Age Open
This is a collection of accompanying data from the project "Systematic Review: Explicating Communicative Organization-Stakeholder Relationships in the Digital Age," a systematic review that is published in Public Relations Review. The foll…
View article: Organizational Propaganda on the Internet: A Systematic Review
Organizational Propaganda on the Internet: A Systematic Review Open
This collection includes material on the article "Organizational Propaganda on the Internet: A Systematic Review," published in Public Relations Inquiry. It includes the data set of coded content from the 23 analyzed articles and the codin…
View article: Credible corporate social responsibility (CSR) communication predicts legitimacy
Credible corporate social responsibility (CSR) communication predicts legitimacy Open
Purpose Companies in challenged industries such as fashion often struggle to communicate credibly with their stakeholders about their social and environmental achievements. Credible corporate social responsibility (CSR) communication, howe…
View article: Extracting Theory from Black Boxes: Using Machine Vision APIs in Communication Research
Extracting Theory from Black Boxes: Using Machine Vision APIs in Communication Research Open
The increasing volume of images published digitally requires social science and communication researchers to employ methods able to perform visual content analysis at a large scale. Ongoing advances in machine vision and the ability to aut…
View article: Framing “the Public Interest”: Comparing Public Lobbying Campaigns in Four European States
Framing “the Public Interest”: Comparing Public Lobbying Campaigns in Four European States Open
How do lobbyists get their way and what is the consequence for democracy of their strategies? It is frequently asserted that lobbyists appeal to the public interest to strengthen their proposals. This paper empirically corroborates this cl…
View article: Gauging the Rigor of Qualitative Case Studies in Comparative Lobbying Research. A Framework and Guideline for Research and Analysis
Gauging the Rigor of Qualitative Case Studies in Comparative Lobbying Research. A Framework and Guideline for Research and Analysis Open
Engaging in comparative lobbying research is a challenging task, because public affairs is complex and highly context‐dependent. Thus, qualitative case studies have been researchers' primary choice. However, the case method has been subjec…
View article: Politicized <scp>CSR</scp>: How corporate political activity (mis‐)uses political <scp>CSR</scp>
Politicized <span>CSR</span>: How corporate political activity (mis‐)uses political <span>CSR</span> Open
In this article, we posit that corporate political activities (CPA) such as lobbying make use of corporate social responsibility (CSR) to advance instrumental goals. We juxtapose the theoretical foundations of the normative concept of poli…
View article: The Consequences of Astroturf Lobbying for Trust and Authenticity. Findings and Implications from an Experiment
The Consequences of Astroturf Lobbying for Trust and Authenticity. Findings and Implications from an Experiment Open
In contrast to authentic grassroots activism, in astroturfing, lobbyists sponsor an interest group that pretends to be a grassroots movement. In a vignette-based experiment, we investigate for the first time how astroturfing, compared to g…
View article: Measuring Credibility Perceptions in CSR Communication: A Scale Development to Test Readers’ Perceived Credibility of CSR Reports
Measuring Credibility Perceptions in CSR Communication: A Scale Development to Test Readers’ Perceived Credibility of CSR Reports Open
Credibility is central to communication but often jeopardized by “credibility gaps.” This is especially true for communication about corporate social responsibility (CSR). To date, no tool has been available to analyze stakeholders’ credib…