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View article: Intention to Donate on Online Charitable Crowdfunding: Systematic Literature Review and Future Research Agenda
Intention to Donate on Online Charitable Crowdfunding: Systematic Literature Review and Future Research Agenda Open
The effectiveness of online charitable crowdfunding is contingent upon the contributions made by donors. Given the significance and relevance of this topic, the primary objective of this research is to identify, examine, and provide a fram…
View article: PERAN KEPUASAN KONSUMEN MEMEDIASI PENGARUH NILAI UTILITARIAN TERHADAP NIAT BELI ULANG
PERAN KEPUASAN KONSUMEN MEMEDIASI PENGARUH NILAI UTILITARIAN TERHADAP NIAT BELI ULANG Open
Recently, food delivery services are increasingly in demand, one of which is GrabFood. However, looking at the competition, there is a difference between GrabFood's future intentions which are low compared to its competitors. The purpose o…
View article: Antecedents of Competitive Advantage and Its Consequences on Business Performance
Antecedents of Competitive Advantage and Its Consequences on Business Performance Open
Micro, Small, and Medium Enterprises (MSMEs) are one of the popular economy sectors that play an important role in advancing Indonesia's economy. The high number of MSMEs in Indonesia certainly increases the competition among MSMEs. Thus, …
View article: Business performance concept development apparel industry MSMEs in Bali
Business performance concept development apparel industry MSMEs in Bali Open
The apparel industry is one of the business sectors included in Micro, Small and Medium Enterprises (MSMEs) in Bali Province. These apparel industry MSMEs contribute to employment and economic growth in Bali, so their business sustainabili…
View article: THE ROLE OF BRAND TRUST MEDIATES THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND PERSONALITY ON BRAND LOYALTY: A STUDY ON CUSTOMERS OF EMINA COSMETIC PRODUCTS IN DENPASAR
THE ROLE OF BRAND TRUST MEDIATES THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND PERSONALITY ON BRAND LOYALTY: A STUDY ON CUSTOMERS OF EMINA COSMETIC PRODUCTS IN DENPASAR Open
One of the revolutions in cosmetic shopping patterns in society is occurring with women who are starting to be aware of beauty trends.These women are becoming a new market sector that manufacturers are considering as a potential customer b…
View article: Effect of Green Marketing and Corporate Social Responsibility on Purchase Decisions Mediated by Brand Image (Study on Consumers of Avoskin Skincare Products in Denpasar City)
Effect of Green Marketing and Corporate Social Responsibility on Purchase Decisions Mediated by Brand Image (Study on Consumers of Avoskin Skincare Products in Denpasar City) Open
Environmental pollution is an important issue today that is the responsibility of consumers and business actors. Consumers and business actors are required to be aware and care about the environment. This study aims to explain the effect o…
View article: THE EFFECT OF PRICE AND PROMOTION ON CUSTOMER LOYALTY MIXUE WITH CUSTOMER SATISFACTION AS A MEDIATION VARIABLE: A STUDY IN DENPASAR CITY AND BADUNG REGENCY
THE EFFECT OF PRICE AND PROMOTION ON CUSTOMER LOYALTY MIXUE WITH CUSTOMER SATISFACTION AS A MEDIATION VARIABLE: A STUDY IN DENPASAR CITY AND BADUNG REGENCY Open
Loyal customers are one of the keys to the success of a company or service provider in order to maintain its existence among competitors.There are several factors that can affect customer loyalty, namely: price, promotion, and customer sat…
View article: PERAN PERCEIVED VALUE MEMEDIASI E-SERVICE QUALITY TERHADAP E-LOYALTY
PERAN PERCEIVED VALUE MEMEDIASI E-SERVICE QUALITY TERHADAP E-LOYALTY Open
Technological developments provide many changes in various aspects of business, especially the development of internet technology. Internet developments make every company adjust its marketing strategy by entering the online system to sell…
View article: PENYUSUNAN PANDUAN INFORMASI DAYA TARIK WISATA DAN PROMOSI MEDIA SOSIAL PURI AGUNG DENPASAR
PENYUSUNAN PANDUAN INFORMASI DAYA TARIK WISATA DAN PROMOSI MEDIA SOSIAL PURI AGUNG DENPASAR Open
Keberadaan warisan budaya semakin tersingkir dan terpinggirkan akibat modernisasi. Dalam pengembangan city tour Kota Denpasar, informasi tentang daya tarik wisata belum optimal. Informasi dan promosi daya tarik wisata sangat penting untuk …
View article: The role of self-brand connection to mediate the effect of customer satisfaction on repurchase intention in moderation of lovemark
The role of self-brand connection to mediate the effect of customer satisfaction on repurchase intention in moderation of lovemark Open
Repurchasing in the future reflects the success of a business that can build customer loyalty, which happens because the company can meet the needs and expectations of consumers. The dynamics of changes in consumer behavior in choosing pro…
View article: CAREER STAGES AND KEYS TO SUCCESS FOR TOURISM INDUSTRY MANAGERS
CAREER STAGES AND KEYS TO SUCCESS FOR TOURISM INDUSTRY MANAGERS Open
ABSTRACT The manager’s career path takes effort and time. This study aims to identify the career stages of a manager from the staff level to finally reach the management level. This study records the career stages of manag…
View article: TIRTA EMPUL TOURISM ATTRACTION: A MIRROR OF CULTURAL TOURISM QUALITY IN BALI
TIRTA EMPUL TOURISM ATTRACTION: A MIRROR OF CULTURAL TOURISM QUALITY IN BALI Open
Abstract The type of tourism developed in Bali is cultural tourism inspired by Hindu religious values and the Tri Hita Karana philosophy that develops synergistically, harmoniously and sustainably to provide welfare to the…
View article: PERAN KEPUASAN MEMEDIASI PENGARUH PENGALAMAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT BELI ULANG SECARA ONLINE
PERAN KEPUASAN MEMEDIASI PENGARUH PENGALAMAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT BELI ULANG SECARA ONLINE Open
Technological developments have had a major impact on the business world, one of which is the development of a new type of business, namely e-commerce. As one of the largest marketplaces in Indonesia, Shopee is also very aggressive in prom…
View article: The Effect of Information Technology on The Performance of MSMEs During the Covid-19 Pandemic
The Effect of Information Technology on The Performance of MSMEs During the Covid-19 Pandemic Open
Micro, Small, and Medium Enterprises (MSMEs) are essential in improving a nation's economy. MSMEs can survive in a declining economic condition and also have the ability to absorb a large number of workers. However, the COVID-19 pandemic h…
View article: Self-Brand Connection: a Literature Review and Directions for Further Research
Self-Brand Connection: a Literature Review and Directions for Further Research Open
Various studies have been conducted to investigate self-brand connections in influencing consum- ers to form brand associations. The authors organized and synthesized the literature on self-brand connections to analyze 20 published article…
View article: MOTIVATION, COMPETENCY AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR OF GOVERNMENT OFFICERS IN BALI PROVINCE IN GENDER PERSPECTIVE ON WORK SATISFACTION
MOTIVATION, COMPETENCY AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR OF GOVERNMENT OFFICERS IN BALI PROVINCE IN GENDER PERSPECTIVE ON WORK SATISFACTION Open
ABSTRACT The research objective was to analyze motivation, competence, job satisfaction and OCB from a gender perspective, the influence of motivation, competence on job satisfaction and OCB. Research respondents were 388 …
View article: Antecedents and Consequences of Intention to Become a Customer: A Case Study of Islamic Banks in Indonesia
Antecedents and Consequences of Intention to Become a Customer: A Case Study of Islamic Banks in Indonesia Open
View article: PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS DAN TRUST TERHADAP REPURCHASE INTENTION
PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS DAN TRUST TERHADAP REPURCHASE INTENTION Open
Repurchase intention is the behavior of consumers to repurchase products or services from the same company based on their previous purchase experience. The factors that influence the occurrence of repurchase intention include per…
View article: THE ROLE OF TRUST IN MEDIATING THE EFFECT OF PERCEIVED RISK AND SUBJECTIVE NORM ON CONTINUOUS USAGE INTENTION ON GOPAY USERS IN DENPASAR
THE ROLE OF TRUST IN MEDIATING THE EFFECT OF PERCEIVED RISK AND SUBJECTIVE NORM ON CONTINUOUS USAGE INTENTION ON GOPAY USERS IN DENPASAR Open
The purpose of this study was to explain the effect of perceived risk and subjective norms on belief and continuous usage intention, the effect of trust on continuous usage intention, and the role of trust in mediating the effect of percei…
View article: Comparison Study of Foreign Tourist Preferences in Choose The Attributes of Tourism Destination Pre and Post Natural Disaster
Comparison Study of Foreign Tourist Preferences in Choose The Attributes of Tourism Destination Pre and Post Natural Disaster Open
Post natural disaster there is a shift in the atributs selection of tourism destinations. This research was conducted at a Bali tourism destination when Agung mountain natural disaster occurred. The background of the research objective to …
View article: Industrial Competition, Hybrid Strategy and Industrial Performance: Study in Higher Education Industry in Timor-Leste
Industrial Competition, Hybrid Strategy and Industrial Performance: Study in Higher Education Industry in Timor-Leste Open
View article: The Role of Organizational Innovation Mediates Explicit Relationship Sharing, Knowledge Sharing and Tacit Knowledge Sharing with Organizational Performance
The Role of Organizational Innovation Mediates Explicit Relationship Sharing, Knowledge Sharing and Tacit Knowledge Sharing with Organizational Performance Open
View article: PERAN CUSTOMER SATISFACTION MEMEDIASI PENGARUH BRAND IMAGE TERHADAP WOM DALAM FAST FASHION RETAIL
PERAN CUSTOMER SATISFACTION MEMEDIASI PENGARUH BRAND IMAGE TERHADAP WOM DALAM FAST FASHION RETAIL Open
The purpose of this study is to examine the effect of brand image on word of mouth behaviour through keeping customer satisfaction with H&M product consumers. The number of samples taken was 160 in H&M product consumers who had the criteri…
View article: PERAN BRAND IMAGEMEMEDIASI HUBUNGAN KREDIBILITAS CELEBRITY ENDORSER DENGAN NIAT BELI
PERAN BRAND IMAGEMEMEDIASI HUBUNGAN KREDIBILITAS CELEBRITY ENDORSER DENGAN NIAT BELI Open
Penelitian ini bertujuan untuk menguji pengaruh kredibilitas celebrity endorser terhadap niat beli melalui brand image produk kosmetik Maybelline di Kota Denpasar.Populasi dalam penelitian ini adalah di Kota Denpasar dengan melibatkan 100 …
View article: PERAN KEPUASAN PELANGGAN MEMEDIASI KUALITAS PRODUK DAN PERSEPSI HARGA DENGAN LOYALITAS PELANGGAN
PERAN KEPUASAN PELANGGAN MEMEDIASI KUALITAS PRODUK DAN PERSEPSI HARGA DENGAN LOYALITAS PELANGGAN Open
The purpose of this study is to examine the effect of product quality and price perceptions on customer loyalty through keeping customer satisfaction with Miniso product consumers. The number of samples taken was 105 in Miniso product cons…
View article: Is Material Management Required In Management Silver Craft SMEs? (Case Study in Gianyar Regency of Bali Province. Indonesia)
Is Material Management Required In Management Silver Craft SMEs? (Case Study in Gianyar Regency of Bali Province. Indonesia) Open
The craft industry is growing rapidly in Bali as a support for the tourism sector, moreover Bali is a world tourist destination. One of them is silver craft, which has now developed as a fashion value product. To create a competitive produ…
View article: STUDY OF INFLUENCE OF STORE ENVIRONMENT ON IMPULSE BUYING TENDENCY
STUDY OF INFLUENCE OF STORE ENVIRONMENT ON IMPULSE BUYING TENDENCY Open
The results of this study find the store environment has a positive and significant effect on the urge to buy impulsively and impulse buying.This means that the application of a good store environment and the urge to buy high impulsively w…
View article: PENGARUH KEWAJARAN HARGA, CITRA PERUSAHAAN TERHADAP KEPUASAN DAN LOYALITAS PENGGUNA PENERBANGAN DOMESTIK GIA DI DENPASAR
PENGARUH KEWAJARAN HARGA, CITRA PERUSAHAAN TERHADAP KEPUASAN DAN LOYALITAS PENGGUNA PENERBANGAN DOMESTIK GIA DI DENPASAR Open
Competition of airline industry in Indonesia is not only due to globalization, but more because customers are increasingly savvy, price conscious and demanding. Garuda Indonesia as the first airline in Indonesia felt the impact of competit…
View article: PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN DAN WOM PASIEN DI RSU PRIMA MEDIKA
PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN DAN WOM PASIEN DI RSU PRIMA MEDIKA Open
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan persepsi harga terhadap kepuasan pelanggan dan word of mouth pada pasien rawat jalan di RSU Prima Medika. Penelitian ini dilakukan di Kota Denpasar dengan menggunaka…
View article: PERAN CITRA MEREK MEMEDIASI KEUNGGULAN PRODUK DENGAN MINAT BELI SEPEDA MOTOR YAMAHA NMAX
PERAN CITRA MEREK MEMEDIASI KEUNGGULAN PRODUK DENGAN MINAT BELI SEPEDA MOTOR YAMAHA NMAX Open
Yamaha secara tidak langsung dapat memengaruhi seseorang dalam melakukan pembelian, semakin banyak keunggulan produk serta tingginya citra merek yang dimiliki oleh sebuah produk maka akan lebih diminati oleh kebanyakan orang. Penelitian in…