Ivan Blahun
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View article: МАРКЕТИНГОВИЙ МЕНЕДЖМЕНТ В СИСТЕМІ ЗАБЕЗПЕЧЕННЯ ІНВЕСТИЦІЙНОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВ ТЕРИТОРІАЛЬНИХ ГРОМАД
МАРКЕТИНГОВИЙ МЕНЕДЖМЕНТ В СИСТЕМІ ЗАБЕЗПЕЧЕННЯ ІНВЕСТИЦІЙНОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВ ТЕРИТОРІАЛЬНИХ ГРОМАД Open
This article explores the integration of marketing management into the investment activity strategies of territorial communities. It discusses the necessity of adopting marketing approaches to attract investments, optimize resource allocat…
View article: СИНЕРГІЯ ІНТЕГРАЦІЇ ЦИФРОВОЇ ЛОГІСТИКИ ТА ЦИФРОВОГО МАРКЕТИНГУ
СИНЕРГІЯ ІНТЕГРАЦІЇ ЦИФРОВОЇ ЛОГІСТИКИ ТА ЦИФРОВОГО МАРКЕТИНГУ Open
The article highlights the relevance of integrating digital logistics and digital marketing as a key factor in improving the efficiency of business processes in the current conditions of digital transformation. The article considers the im…
View article: EVALUATION OF THE ENVIRONMENTAL AND ECONOMIC STATUS OF THE WESTERN UKRAINIAN ECONOMIC REGION
EVALUATION OF THE ENVIRONMENTAL AND ECONOMIC STATUS OF THE WESTERN UKRAINIAN ECONOMIC REGION Open
The article presents the results of a comprehensive assessment of the environmental and economic condition of the regions within the Western Ukrainian economic area using methods of multivariate statistical analysis. The relevance of the s…
View article: Management of the Intensity of the Flow of Buyers of the Retail Network
Management of the Intensity of the Flow of Buyers of the Retail Network Open
An approach to the management of customer flows is considered, which takes into account the uniformity of the daily intensity as an efficiency criterion. An intensity model is proposed to assess the degree of uniformity. A new formulation …
View article: Development of the System of Operational Management of Enterprises in the Context of Digitalization of the Economy of Ukraine
Development of the System of Operational Management of Enterprises in the Context of Digitalization of the Economy of Ukraine Open
The article considers the main aspects of development of operational management as a direction of enterprise competitiveness. The necessity of separation of operations by type and directions depending on the type of production has been pro…
View article: MARKETING APPROACH IN THE STUDY OF LAND MARKET ATTRACTIVENESS IN UKRAINE
MARKETING APPROACH IN THE STUDY OF LAND MARKET ATTRACTIVENESS IN UKRAINE Open
The article proposes to use a marketing approach to study the attractiveness of the land market in Ukraine. Land acts as a commodity, and therefore it has its own qualitative and quantitative characteristics in each region of the country. …
View article: VECTORS OF OPTIMIZING THE MARKETING STRATEGY OF ENTERPRISES IN TOURISM INDUSTRY (ON THE EXAMPLE OF THE TOURIST AGENCY «O-TOUR»)
VECTORS OF OPTIMIZING THE MARKETING STRATEGY OF ENTERPRISES IN TOURISM INDUSTRY (ON THE EXAMPLE OF THE TOURIST AGENCY «O-TOUR») Open
The article explores the actual problems of the marketing strategy of enterprises in the tourism industry and suggests ways to improve it on the example of the travel agency «O-Tour» (Ivano-Frankivsk, Ukraine), including: improvement of ad…
View article: MARKETING MANAGEMENT IN THE MANAGEMENT SYSTEM OF A BANKING INSTITUTION
MARKETING MANAGEMENT IN THE MANAGEMENT SYSTEM OF A BANKING INSTITUTION Open
The article deals with the introduction of software into the bank’s business process. Marketing management plays an important role in the management system of a banking institution. Yes, this is especially evident in his marketing activiti…
View article: MARKETING ANALYSIS OF THE CREATIVE INDUSTRY IN THE CONTEXT OF THEIR INFLUENCE ON THE POST-WAR DEVELOPMENT OF THE TERRITORIES
MARKETING ANALYSIS OF THE CREATIVE INDUSTRY IN THE CONTEXT OF THEIR INFLUENCE ON THE POST-WAR DEVELOPMENT OF THE TERRITORIES Open
The article is conducted research on the development of creative industries in Ukraine. The study period was from 2013 to 2021. At that time, the rapid development of the creative industry was observed in Ukraine. This is due to the fact t…
View article: Trends in scientific thought in economics and management
Trends in scientific thought in economics and management Open
All rights reserved. Printed in the United States of America. No part of this publication may be reproduced, distributed, or transmitted, in any form or by any means, or stored in a data base or retrieval system, without the prior written …
View article: Features of Marketing Activities of Tourism Enterprises in Ukraine
Features of Marketing Activities of Tourism Enterprises in Ukraine Open
The article examines the essence, significance and features of marketing of tourism services, outlines its role and significance for tour operating enterprises, identifies the main trends in the development of the national tourism market. …
View article: SALES FUNNEL AS AN ELEMENT OF PROMOTION FOR BUSINESSES IN THE REGION DURING A PANDEMIC
SALES FUNNEL AS AN ELEMENT OF PROMOTION FOR BUSINESSES IN THE REGION DURING A PANDEMIC Open
В умовах нестабільності підприємства зазнають значних збитків , скорочення персоналу. Відбувається активний пошук нових шляхів для просування товару. Одним з елементів для просування товару можна розглядати лійку продажів. У статті розгляд…
View article: Assessing the stability of the banking system based on fuzzy logic methods
Assessing the stability of the banking system based on fuzzy logic methods Open
The functioning of the country’s banking system is the basis for ensuring its economic development and stability. The state of the banking system often causes financial crises; therefore, ensuring its stable work is one of the main tasks o…
View article: The Relationship Between World and Local Stock Indices
The Relationship Between World and Local Stock Indices Open
The article presents the results of the study on the impact of stock
\nindices of world exchange on the indices of local exchanges through
\nthe example of the Ukrainian stock index. The purpose of the article
\nwas to confirm the hypothes…
View article: THE PLACE OF THE TIK TOK PLATFORM IN MARKETING ACTIVITIES ON THE UKRAINIAN MARKET
THE PLACE OF THE TIK TOK PLATFORM IN MARKETING ACTIVITIES ON THE UKRAINIAN MARKET Open
У статті розглянуто платформу TikTok, її місце в маркетинговій діяльності на ринку України.Особливу увагу акцентовано на функціонуванні платформи в реаліях українського ринку.Визначено її місце у світі серед інших соціальних мереж.Окреслен…
View article: The Role of Marketing in Activating the Activities of Tourism Business Entities
The Role of Marketing in Activating the Activities of Tourism Business Entities Open
The article substantiates the role of marketing in the development of the market of tourist services. The authors believe that the commercial success of the company in the tourism market significantly depends on the extent to which it can …
View article: Directions of Application of Marketing Innovations in the Communication Policy of Hotel Enterprises
Directions of Application of Marketing Innovations in the Communication Policy of Hotel Enterprises Open
The article discusses the essence and directions of application of marketing innovations in the communication policy of hotel enterprises. Directions of application of marketing innovations by domestic and foreign hoteliers are closer defi…
View article: Infrastructure of the Ukraine's Financial Market: State and Development Prospects
Infrastructure of the Ukraine's Financial Market: State and Development Prospects Open
The influence of financial technologies that is especially perceptible in the functioning of institutes of infrastructure can change the conception of functioning of the financial market radically. In this connection, the purpose of the ar…
View article: FINANCIAL MARKET OF UKRAINE - A MODERN LOOK AT THE ESSENCE OF THE CONCEPT
FINANCIAL MARKET OF UKRAINE - A MODERN LOOK AT THE ESSENCE OF THE CONCEPT Open
The article presents a modern view of understanding of "financial market" concept, as the development of financial technologies gradually influences the change of paradigm of its functioning, new financial institutions, institutions of mar…
View article: INTERDEPENDENCIES AMONG STOCK MARKETS: PREDICTING ON THE BASIS OF STOCK INDICES
INTERDEPENDENCIES AMONG STOCK MARKETS: PREDICTING ON THE BASIS OF STOCK INDICES Open
У статті представлено результати дослідження взаємозв'язків між ринками акцій на основі фондових індексів світових бірж та українського фондового індексу ПФТС.Метою статті є підтвердження гіпотези, що український ринок акцій знаходиться пі…
View article: Simulative model for evaluation of investment processes in the regions of Ukraine
Simulative model for evaluation of investment processes in the regions of Ukraine Open
To analyze and evaluate the investment processes in the regions of Ukraine, it is suggested to use a simulative model that, unlike existing ones, allows to take into account the influence of macroeconomic factors and to predict the future …
View article: FEATURES OF FORMING THE RATIONAL BEHAVIOR OF THE FINANCIAL MARKET PARTICIPANTS
FEATURES OF FORMING THE RATIONAL BEHAVIOR OF THE FINANCIAL MARKET PARTICIPANTS Open
The main premise of the hypothesis of an efficient market is the assumption that the market participants behave rationally, which is, accordingly, the basis for the development of other theories, but in practice, it is much more difficult …
View article: A model for achieving the allocative efficiency of credit resources in Ukraine’s banking system
A model for achieving the allocative efficiency of credit resources in Ukraine’s banking system Open
The article presents a model for achieving the allocative efficiency of credit resources in Ukraine’s banking system. The research involves establishing a set of criteria for assessing a borrower’s creditworthiness and analyzing them by me…