Jackson Sears
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"From Sweats to Suits": Administrators' Recommendations For Student-Athlete Career Development Services. Open
Division I college athletes are faced with numerous academic challenges during their time in school, including conflicts of interest between the university (e.g., academic success), athletic department (e.g., athletic success), and their o…
Creating a Collaborative Teaching Culture: The Case Study of the Value of a Professional Learning Community Open
In sport management higher education, doctoral students and early-career faculty are often tasked with teaching university courses, yet the training and support rarely match the demands of the job. This paper explores the utility of a prof…
Brand Extension Evaluation in Esports: A Case Study of the NBA and NBA2K League Open
Professional sport leagues have created esport leagues and teams, which serve as brand extensions (e.g., NBA and NBA 2K League). These brand extensions can benefit the professional sports team brand by reaching various audiences in a diffe…
View article: New Day, New Game: Examining Consumer Needs in Daily Fantasy Sports
New Day, New Game: Examining Consumer Needs in Daily Fantasy Sports Open
The aim of the current research was to identify consumer needs that significantly influenced daily fantasy sports (DFS) consumption. Specifically we sought to predict DFS participation intention and information search. Existence, relatedne…
Brand communication and the mass vaccination center: stadium, team and community perspectives Open
Purpose The usage of sport stadia for public service is increasingly common and may come in different forms. In the COVID-19 pandemic, this included sport entities hosting mass COVID-19 vaccinations at their stadiums. The purpose of this s…