Jan B. Heide
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View article: Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice
Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice Open
The authors draw on emerging research in organization theory to suggest how different firm-level identity orientations (individualistic, relational, or collectivistic) impact governance choice. They develop a conceptual framework that focu…
View article: The Temporary Marketing Organization
The Temporary Marketing Organization Open
Increasingly, marketing activity is carried out within temporary organizations, whereby teams are assembled to complete a specific task within a predetermined time frame. Such organizations are uniquely suited to promoting various marketin…