Jan R. Landwehr
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View article: Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food
Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food Open
Point‐of‐sale anthropomorphism—attributing human characteristics to nonhuman entities—has been shown to increase evaluations of food that deviates in shape or form from consumer expectations (“imperfect food”). However, while previous rese…
View article: Face-to-face: Three facial features that may turn the scale in close electoral races
Face-to-face: Three facial features that may turn the scale in close electoral races Open
When voters in political elections intend to vote for a candidate who represents their political interests, they cannot avoid being influenced by the visual appearance of the candidates. In fact, many political campaigns are dominated by b…
View article: The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency
The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency Open
Slow motion is a popular video editing tool used to enhance short-form videos (e.g., reels, stories, GIFs), which are commonly found in media entertainment and marketing communications. This research shows that slow motion increases the vi…
View article: How expressing one’s likes and dislikes affects enjoyment: a replication
How expressing one’s likes and dislikes affects enjoyment: a replication Open
A recent article by He, Melumad, and Pham (Journal of Consumer Research 46(3):545–563, 2019) showed that consumers experienced greater enjoyment when they were asked to perform an evaluative task relative to a non-evaluative task. In this …
View article: Feeling the Future? Mixed Empirical Evidence for a Link Between Processing Fluency and Judgments About Future Probability
Feeling the Future? Mixed Empirical Evidence for a Link Between Processing Fluency and Judgments About Future Probability Open
Many daily decisions require estimates of the inherently indeterminate probability of future events. We propose that people rely on heuristics instead of formal reasoning to come up with such estimates and that processing fluency may serve…
View article: The nature of processing fluency: Amplification versus hedonic marking
The nature of processing fluency: Amplification versus hedonic marking Open
When processing an object, the human cognitive system instantaneously produces a latent experience of processing fluency that has been shown to influence a wide variety of judgments (e.g., liking, beauty, truth, safety, trustworthiness, et…
View article: Leveraging Brand Equity for Effective Visual Product Design
Leveraging Brand Equity for Effective Visual Product Design Open
For many consumer goods, the visual appearance is a vital determinant of market success. Although there is an emerging literature on how objective design characteristics drive consumer preferences, this literature has not yet taken into ac…
View article: The aesthetic fidelity effect
The aesthetic fidelity effect Open
Product aesthetics is a powerful means for achieving competitive advantage. Yet most studies to date have focused on the role of aesthetics in shaping pre-purchase preferences and have failed to consider how product aesthetics affects post…
View article: Objective measures of design typicality
Objective measures of design typicality Open
Design typicality shapes consumers’ aesthetic product preferences. Hence, methods for assessing a product design’s typicality are vital to enable predictions of a design’s market potential. In this research, we introduce four objective mea…
View article: A MAP for effective advertising: the metaphoric advertising processing model
A MAP for effective advertising: the metaphoric advertising processing model Open
Metaphors can trigger attention and surprise, elicit positive feelings when the non-obvious metaphoric meaning is deciphered, and accelerate the understanding of complex or abstract information due to figurative metaphoric associations. He…
View article: Aesthetic Fidelity Effect
Aesthetic Fidelity Effect Open
Data and R-Code for the Paper "Aesthetic Fidelity Effect" International Journal of Research in Marketing
View article: Causal Inference Using Mediation Analysis or Instrumental Variables - Full Mediation in the Absence of Conditional Independence
Causal Inference Using Mediation Analysis or Instrumental Variables - Full Mediation in the Absence of Conditional Independence Open
Marketing ZFP , Seite 41 - 57
View article: Measuring Processing Fluency: One versus Five Items
Measuring Processing Fluency: One versus Five Items Open
While there is an ample amount of consumer behavior research that recruits processing fluency as an explanatory construct, the question how to best measure the fluency experience has received little attention. Therefore, there is a lack of…
View article: Aesthetic Pleasure versus Aesthetic Interest: The Two Routes to Aesthetic Liking
Aesthetic Pleasure versus Aesthetic Interest: The Two Routes to Aesthetic Liking Open
Although existing research has established that aesthetic pleasure and aesthetic interest are two distinct positive aesthetic responses, empirical research on aesthetic preferences usually considers only aesthetic liking to capture partici…
View article: Data for: Processing Fluency: An Inevitable Side Effect of Evaluative Conditioning
Data for: Processing Fluency: An Inevitable Side Effect of Evaluative Conditioning Open
The R script contains all necessary information to analyze the data. It is equipped with a lot of self-explanatory comments.
View article: Processing fluency: An inevitable side effect of evaluative conditioning
Processing fluency: An inevitable side effect of evaluative conditioning Open
Human preferences can be shaped by evaluative conditioning (EC), which describes observed changes in liking of an initially neutral stimulus (conditioned stimulus) due to repeated paired presentations with an inherently positive or negativ…
View article: Measuring design typicality – a comparison of objective and subjective approaches
Measuring design typicality – a comparison of objective and subjective approaches Open
Design typicality plays a major role in consumers’ reactions towards a product. Hence, assessing a product design’s typicality is vital to predicting consumers’ responses to a design. However, directly asking people for their subjective ty…
View article: Putting product design in context: Consumer responses to design fluency as a function of presentation context
Putting product design in context: Consumer responses to design fluency as a function of presentation context Open
Existing research has well established that the fluency of mentally processing a design is an important determinant of consumers’ aesthetic liking. Yet, to date, most studies have assessed consumers’ reactions to design fluency in isolatio…
View article: Marketing and Product Design: A Rocky Love Affair
Marketing and Product Design: A Rocky Love Affair Open
The success stories of design-oriented companies like Apple, Audi or Nike have put design on the agenda in many marketing departments. Consumers cannot elude the effect of aesthetics and therefore design is a major factor for business succ…