Jaywant Singh
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View article: Application of Metaheuristic Optimisation Techniques for the Optimisation of a Solid-State Circuit Breaker
Application of Metaheuristic Optimisation Techniques for the Optimisation of a Solid-State Circuit Breaker Open
Designing solid-state circuit breakers (SSCBs) involves a large discrete design space spanning MOSFET type, bypass configuration, and heatsink selection. This work formulates SSCB design as a multi-objective combinatorial optimisation prob…
View article: Competence is power: How digital influencers impact buying decisions in B2B markets
Competence is power: How digital influencers impact buying decisions in B2B markets Open
In B2B markets, vendor companies increasingly rely upon influential individuals in the digital environment to communicate information about their offerings to client organizations. Given the growing B2B digital engagement, cues that help t…
View article: The influence of creative packaging design on customer motivation to process and purchase decisions
The influence of creative packaging design on customer motivation to process and purchase decisions Open
Creativity is a growing area of retailing research. Drawing upon the optimal-arousal theory, this research examines how the dimensions of packaging design creativity, such as divergence and relevance, have varying levels of influence on cu…
View article: HPV-Related Multi-Phenotypic Sinonasal Carcinoma with Aggressive Clinical Behavior; A Rare Case
HPV-Related Multi-Phenotypic Sinonasal Carcinoma with Aggressive Clinical Behavior; A Rare Case Open
Introduction/Objective Human Papilloma Virus (HPV)-related multiphenotypic sinonasal carcinoma, previously known as HPV-related sinonasal carcinoma with adenoid cystic carcinoma-like features, is a rare type of sinonasal carcinoma with bot…
View article: The role of brand equity and crisis type on corporate brand alliances in crises
The role of brand equity and crisis type on corporate brand alliances in crises Open
Co‐branding is regarded as a beneficial corporate branding strategy. Corporate crises can, however, result in one or both brands damaging customer‐firm relationships. Research evidence in the area is sparse and shows that the non‐culpable …
View article: Managing patient expectations through understanding health service experiences
Managing patient expectations through understanding health service experiences Open
The ever-increasing demand for health care services, together with heightened expectations
for quality care, continue to put pressures on health care professionals. In this editorial, we
introduce our perspective on managing patient expe…
View article: ‘Corporate image at stake’: The impact of crises and response strategies on consumer perceptions of corporate brand alliances
‘Corporate image at stake’: The impact of crises and response strategies on consumer perceptions of corporate brand alliances Open
Corporate co-branding, or brand alliances, is a popular strategy, regarded as beneficial to the allied brands. There are, however, caveats to this strategy due to crises concerning one of the partner brands. Employing an experiment, we inv…
View article: Managing online service recovery: procedures, justice and customer satisfaction
Managing online service recovery: procedures, justice and customer satisfaction Open
Purpose The internet has changed the way services are delivered and has created new forms of customer-firm interactions. Whilst online service failures remain inevitable, the internet offers opportunities for delivering efficient service r…
View article: Service guarantee as a recovery strategy
Service guarantee as a recovery strategy Open
Purpose – When a service fails, the guarantee policy of the firm can be employed as a recovery strategy. The terms of the guarantee determine the amount of payout and the ease of invoking the policy. The guarantee terms can, therefore, inf…