Jayasree Krishnan
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View article: HR Adoption and Perception of AI-Driven Recruitment: A Hybrid Approach for the IT Sector
HR Adoption and Perception of AI-Driven Recruitment: A Hybrid Approach for the IT Sector Open
The demand for fast, accurate, and fair recruitment processes in the IT sector continues to grow amid increasing competition for top talent. In many cases, traditional human resource systems can be inefficient, subjective, and time-consumi…
View article: Digital Transformation in the Judiciary: Evaluating the Impact of Court Case Management Systems on Reducing Case Backlogs and Enhancing Efficiency in Subordinate Courts of Tamil Nadu
Digital Transformation in the Judiciary: Evaluating the Impact of Court Case Management Systems on Reducing Case Backlogs and Enhancing Efficiency in Subordinate Courts of Tamil Nadu Open
Case pendency has long impeded timely justice delivery in India, with subordinate courts bearing the brunt of the backlog. To counter this chronic issue, successive e‐Governance initiatives have sought to digitalise the court ecosystem. Th…
View article: Analyzing Employee Attrition Drivers: The Impact of Burnout Through Predictive Models
Analyzing Employee Attrition Drivers: The Impact of Burnout Through Predictive Models Open
Employee burnout has become an organizational crisis because of its relation with increasing attrition and decreasing productivity. Predictive analytical modeling was used in the current study to capture the effects of burnout on employee …
View article: Navigating Sustainability and Consumer Behaviour in Fashion: Brand Avoidance, Digital Influence, and Emerging Trends Among Gen Z and Millennials
Navigating Sustainability and Consumer Behaviour in Fashion: Brand Avoidance, Digital Influence, and Emerging Trends Among Gen Z and Millennials Open
There is a major transformation in the fashion sector because of increased requirements towards sustainability as well as changing behavior of such demographics as Gen Z and Millennials. Based on recent scholars’ insights, this review appr…
View article: Risk factors for SARS-CoV-2 infection among health workers in India: a case control study
Risk factors for SARS-CoV-2 infection among health workers in India: a case control study Open
Background COVID-19 was declared as a Public Health Emergency of International Concern on 30th January 2020. Compared to the general population, healthcare workers and their families have been identified to be at a higher risk of getting i…
View article: Issues and challenges for women entrepreneurs in global scene
Issues and challenges for women entrepreneurs in global scene Open
View article: Job challenge affecting perceived organization support
Job challenge affecting perceived organization support Open
The sooner you begin to make changes in the situation, or in how you respond to it, the easier it will be to handle. Human resource is the prime source which enables an organization to achieve best out of other available resources like phy…
View article: A Study on Employee Attitude towards Organizational Change and the impact of Change Management on Organization Commitment
A Study on Employee Attitude towards Organizational Change and the impact of Change Management on Organization Commitment Open
Organizations that are aiming to successfully implement change needs the support and acceptance of employees who are their key stakeholder. This study analyses the influence of Employees` attitude towards organization change. The research …
View article: Attitude towards celebrity endorsement - a case study of adolescent students using personal care products
Attitude towards celebrity endorsement - a case study of adolescent students using personal care products Open
In advertisements, exploring the influence of celebrity endorsers on the consumer's perception towards the brands/products is an interesting and active area of research. The objective of this paper is to investigate the impact of celebrity…
View article: Work force retention: Role of work environment, organization commitment, supervisor support and training & development in ceramic sanitary ware industries in India
Work force retention: Role of work environment, organization commitment, supervisor support and training & development in ceramic sanitary ware industries in India Open
Purpose: Although retention of employees has become hot topic in this career turbulent era, practically no empirical research is carried out in the fast growing ceramic sector till now and this research fills the gap in the literature. The…
View article: Retention of Employees in Ceramic Sanitary Ware Factories in India: Role of Work Life Balance, Career Development and Supervisor Support
Retention of Employees in Ceramic Sanitary Ware Factories in India: Role of Work Life Balance, Career Development and Supervisor Support Open
The study examines the role of work life balance, career development and supervisor support on organization commitment over employees of unattended, ceramic sanitary ware factories in India. It also verifies the influence of organization c…
View article: A STUDY ON THE IMPACT OF DEMOGRAPHIC FACTORS ON IMPULSE BUYING BEHAVIOUR OF CONSUMERS IN CHENNAI CITY
A STUDY ON THE IMPACT OF DEMOGRAPHIC FACTORS ON IMPULSE BUYING BEHAVIOUR OF CONSUMERS IN CHENNAI CITY Open
Consumer behavior decision differs as individual from groups. Various factors such as demographic and social influences (family and household), group influence, impact of advertising and internal influences (learning, perception, attitude,…
View article: Retention Factors and Their Relative Significance in Ceramic Manufacturing Industries in India
Retention Factors and Their Relative Significance in Ceramic Manufacturing Industries in India Open
Due to the tough competition prevailing in the manufacturing industries, retention of employees has become a challenge for the organizations. Surveys predicted that there is a strong growth in ceramic sector. Therefore special attention is…
View article: PERSONALITY TRAITS AND RISK PROFILE INFLUENCING ATTITUDE OF INVESTOR
PERSONALITY TRAITS AND RISK PROFILE INFLUENCING ATTITUDE OF INVESTOR Open