Jenna Jacobson
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View article: Social Media and Political Engagement in Canada
Social Media and Political Engagement in Canada Open
The report examines the ways online Canadian adults are engaging politically on social media. This is the third and final report based on a census-balanced survey of 1,500 Canadians using quota sampling by age, gender, and geographical reg…
View article: Understanding communities in an age of social media: the good, the bad, and the complicated
Understanding communities in an age of social media: the good, the bad, and the complicated Open
Not only does this special issue of Information, Communication and Society bring you seven fascinating articles, it also brings together contemporary thinking about community and social media. The study of community no longer must keep to …
View article: Networked spectators: Social media conversation and moderation at the Olympic opening ceremony
Networked spectators: Social media conversation and moderation at the Olympic opening ceremony Open
Purpose: The purpose of this paper is to analyse the 2012 Olympic opening ceremony with the goal of making a nuanced contribution to the discussion of online participation and engagement afforded by social media. Design/methodology/approac…
View article: Sustainable fashion social media influencers and content creation calibration
Sustainable fashion social media influencers and content creation calibration Open
Given the rise of social media, social media influencers have become an essential part of marketing agencies’ strategies. Advertisers seek to leverage influencers’ large community of followers who place trust in influencers’ recommendati…
View article: Using Facebook to promote the uptake of colorectal cancer screening
Using Facebook to promote the uptake of colorectal cancer screening Open
Background: The use of social media presents a unique opportunity for cancer screening programs to motivate individuals to get screened. However, we need a better understanding of what types of social media messages for colorectal cancer (…
View article: Sustainable fashion social media influencers and content creation calibration
Sustainable fashion social media influencers and content creation calibration Open
Given the rise of social media, social media influencers have become an essential part of marketing agencies’ strategies. Advertisers seek to leverage influencers’ large community of followers who place trust in influencers’ recommendati…
View article: Social Media and Political Engagement in Canada
Social Media and Political Engagement in Canada Open
The report examines the ways online Canadian adults are engaging politically on social media. This is the third and final report based on a census-balanced survey of 1,500 Canadians using quota sampling by age, gender, and geographical reg…
View article: Social Media Privacy in Canada
Social Media Privacy in Canada Open
This is the second report in the series based on an online survey of 1,500 Canadians. Building on the first report that provides a snapshot of the social media usage trends in Canada, this second report analyzes social media users’ privacy…
View article: Using Facebook to promote the uptake of colorectal cancer screening
Using Facebook to promote the uptake of colorectal cancer screening Open
Background: The use of social media presents a unique opportunity for cancer screening programs to motivate individuals to get screened. However, we need a better understanding of what types of social media messages for colorectal cancer (…
View article: Setting the future of digital and social media marketing research: Perspectives and research propositions
Setting the future of digital and social media marketing research: Perspectives and research propositions Open
The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved br…
View article: Cybervetting job applicants on social media: the new normal?
Cybervetting job applicants on social media: the new normal? Open
With the introduction of new information communication technologies, employers are increasingly engaging in social media screening, also known as cybervetting, as part of their hiring process. Our research, using an online survey with 48…
View article: Employees as influencers: measuring employee brand equity in a social media age
Employees as influencers: measuring employee brand equity in a social media age Open
Purpose: The practice of frontline employees articulating their brand voice and posting work-related content on social media has emerged; however, employee brand equity (EBE) research has yet to be linked to employees’ social media activit…
View article: Social Media and Society: Introduction to the Special Issue
Social Media and Society: Introduction to the Special Issue Open
As a scholarly domain, social media research has come a long way since the term “social media” first appeared in the literature in the early 2000s. Since then, researchers across disciplines have been actively examining the impact of socia…
View article: You are a brand: social media managers’ personal branding and “the future audience”
You are a brand: social media managers’ personal branding and “the future audience” Open
Purpose: Social media management is an emerging profession that is growing as companies increasingly adopt social media. The purpose of this paper is to analyze social media managers’ personal branding. Design/methodology/approach: In-dept…
View article: The social media response to the rollout of legalized cannabis retail in Ontario, Canada
The social media response to the rollout of legalized cannabis retail in Ontario, Canada Open
With Canada becoming the first G20 country to legalize the recreational use of cannabis, there has been increasing interest in the emergence of this new retail market. The research utilizes social media analytics to analyze the public's re…
View article: Networked spectators: Social media conversation and moderation at the Olympic opening ceremony
Networked spectators: Social media conversation and moderation at the Olympic opening ceremony Open
Purpose: The purpose of this paper is to analyse the 2012 Olympic opening ceremony with the goal of making a nuanced contribution to the discussion of online participation and engagement afforded by social media. Design/methodology/approac…
View article: Social Media Privacy in Canada
Social Media Privacy in Canada Open
This is the second report in the series based on an online survey of 1,500 Canadians. Building on the first report that provides a snapshot of the social media usage trends in Canada, this second report analyzes social media users’ privacy…
View article: Stepping up as an essential service: grocery retailing and the COVID-19 pandemic in Canada
Stepping up as an essential service: grocery retailing and the COVID-19 pandemic in Canada Open
The COVID-19 pandemic has elevated the ‘essential service’ question to the forefront of government policy, business functioning, and public discourse. This qualitative study uses community disaster resilience and institutional work theor…
View article: Setting the future of digital and social media marketing research: Perspectives and research propositions
Setting the future of digital and social media marketing research: Perspectives and research propositions Open
The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved br…
View article: Pup-ularity contest: The advertising practices of popular animal influencers on Instagram
Pup-ularity contest: The advertising practices of popular animal influencers on Instagram Open
Given the rise of online influencers, this research aims to analyze non-human social media influencers. Using a qualitative in-depth content analysis of Instagram images and captions, we analyze the social presence strategies—affective, …
View article: Social Media and mHealth Technology for Cancer Screening: Systematic Review and Meta-analysis
Social Media and mHealth Technology for Cancer Screening: Systematic Review and Meta-analysis Open
Background: Cancer is a leading cause of death, and although screening can reduce cancer morbidity and mortality, participation in screening remains suboptimal. Objective: This systematic review and meta-analysis aims to evaluate the effec…
View article: The social media response to the rollout of legalized cannabis retail in Ontario, Canada
The social media response to the rollout of legalized cannabis retail in Ontario, Canada Open
With Canada becoming the first G20 country to legalize the recreational use of cannabis, there has been increasing interest in the emergence of this new retail market. The research utilizes social media analytics to analyze the public's re…
View article: Stringtern: springboarding or stringing along young interns’ careers?
Stringtern: springboarding or stringing along young interns’ careers? Open
Young people are repeatedly promised that internships will pave the way to the career of their dreams by providing the ‘hands-on experience’ necessary to differentiate themselves in a fierce job market. However, in many industries, interns…
View article: You are a brand: social media managers’ personal branding and “the future audience”
You are a brand: social media managers’ personal branding and “the future audience” Open
Purpose: Social media management is an emerging profession that is growing as companies increasingly adopt social media. The purpose of this paper is to analyze social media managers’ personal branding. Design/methodology/approach: In-dept…
View article: Pup-ularity contest: The advertising practices of popular animal influencers on Instagram
Pup-ularity contest: The advertising practices of popular animal influencers on Instagram Open
Given the rise of online influencers, this research aims to analyze non-human social media influencers. Using a qualitative in-depth content analysis of Instagram images and captions, we analyze the social presence strategies—affective, …
View article: Cybervetting job applicants on social media: the new normal?
Cybervetting job applicants on social media: the new normal? Open
With the introduction of new information communication technologies, employers are increasingly engaging in social media screening, also known as cybervetting, as part of their hiring process. Our research, using an online survey with 48…
View article: Employees as influencers: measuring employee brand equity in a social media age
Employees as influencers: measuring employee brand equity in a social media age Open
Purpose: The practice of frontline employees articulating their brand voice and posting work-related content on social media has emerged; however, employee brand equity (EBE) research has yet to be linked to employees’ social media activit…
View article: Social Media and mHealth Technology for Cancer Screening: Systematic Review and Meta-analysis
Social Media and mHealth Technology for Cancer Screening: Systematic Review and Meta-analysis Open
Background: Cancer is a leading cause of death, and although screening can reduce cancer morbidity and mortality, participation in screening remains suboptimal. Objective: This systematic review and meta-analysis aims to evaluate the effec…
View article: Aging with Technology: Seniors and Mobile Connections
Aging with Technology: Seniors and Mobile Connections Open
This research tells a story of age, aging, and evolving with mobile technologies in a single Canadian community. Using data from 2005 and 2012, we critically analyze seniors’ use of mobile technologies by applying Taylor’s information use …
View article: Virtual reality: A review and a new framework for integrated adoption
Virtual reality: A review and a new framework for integrated adoption Open
Scholarly research on virtual reality (VR) is characterized by a dynamic tension between VR's potential and the challenges impeding its adoption. Grounded in a mixed‐methods systematic review, this research examines the drivers influencing…