Jenny Craddock
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View article: A Pig in a Poke? Shuanghui’s Acquisition of Smithfield
A Pig in a Poke? Shuanghui’s Acquisition of Smithfield Open
This case stars Long Wan, chairman and CEO of Shuanghui International (Shuanghui), as he works through the postmerger integration of the newly acquired US-based Smithfield Foods (Smithfield). Wan must address many potential hurdles as he s…
View article: Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (B).
Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (B). Open
This is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats' puzzling selling patterns. Zanzi was informed that sales rates …