Jesse D. Bourke
YOU?
Author Swipe
View article: Morphometrical asymmetries and tractography of speech-relevant cortex in relation to language lateralisation and rapid temporal processing
Morphometrical asymmetries and tractography of speech-relevant cortex in relation to language lateralisation and rapid temporal processing Open
Differences in the functional roles of the left and right cortices for speech-related processes have been known since the findings of Broca [1] and Wernicke [2]. Nearly 100 years later anatomical asymmetries of speech-related cortex was em…
View article: Established liked versus disliked brands: Brain activity, implicit associations and explicit responses
Established liked versus disliked brands: Brain activity, implicit associations and explicit responses Open
Consumers' attitudes towards established brands were tested using implicit and explicit measures. In particular, late positive potential (LPP) effects were assessed as an implicit neurophysiological measure of motivational significance. Th…