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View article: The Effects of Subscription-Based Retail Memberships: Changes in Consumer Purchases on Own vs. Competitor Platforms*
The Effects of Subscription-Based Retail Memberships: Changes in Consumer Purchases on Own vs. Competitor Platforms* Open
View article: Latent Profile Analysis and Customer Value Analysis of Paid Users on Fandom Platforms: A Case Study of Weverse*
Latent Profile Analysis and Customer Value Analysis of Paid Users on Fandom Platforms: A Case Study of Weverse* Open
View article: Determinants of Online Food Delivery(OFD) Sales during COVID-19
Determinants of Online Food Delivery(OFD) Sales during COVID-19 Open
Purpose: The outbreak of COVID-19 in early 2020 compelled consumers to abstain from dining out and instead use online food delivery (OFD) services. This study aims to examine the determinants of OFD sales in a restaurant during the COVID-1…
View article: An analysis of the effect of COVID-19 on the usage of entertainment mobile applications
An analysis of the effect of COVID-19 on the usage of entertainment mobile applications Open
View article: Deterrence Factors of Game Piracy: Focusing on a Comparison Between Illegal and Legal Users
Deterrence Factors of Game Piracy: Focusing on a Comparison Between Illegal and Legal Users Open
View article: Do Sales of an Extended Brand Affect Popularity of its Original?
Do Sales of an Extended Brand Affect Popularity of its Original? Open
Book adaptation has been considered an effective strategy in filmmaking. This paper examines the relationship between the box office sales and the performance of its original book focusing on category extension, especially investigating re…
View article: Do Sales of an Extended Brand Affect Popularity of its Original?
Do Sales of an Extended Brand Affect Popularity of its Original? Open
Book adaptation has been considered an effective strategy in filmmaking. This paper examines the relationship between the box office sales and the performance of its original book focusing on category extension, especially investigating re…